The Basic Form Of Chinese Original Clothing Brand Echelon

A few days ago, the 2015 annual conference of Chinese textile and garment brands was held in Shanghai.

"At present, brand building has indeed become a stabilizer for the speed change of our industry."

Sun Ruizhe, vice president of China Textile Industry Federation, said in the 2015 annual report on the development of textile and clothing brands that the brand work of textile and garment industry has been very prominent in the past 5 years.

The Textile Industry Federation's survey shows that from 2010 to 2014, the textile and garment industry

The main business revenue increased by 40.42%, an average annual growth rate of 8.86%, and the total profit grew by more than 25%, with an average annual growth of 5.87%.

The average profit in 2014 was 8.51%, which was significantly higher than the average profit level of 5.45% in the whole industry.

In addition, brand building is also a catalyst for structural optimization.

It is the driving force to change the industry's power from the speed to the quality and efficiency.

In the past two years, with the expansion of international fast fashion brands and the continuous penetration of e-commerce channels, the consumption concept has gradually returned to rationality, represented by fast fashion and Amoy brands.

In the first three quarters of 2015, the retail sales of major retail enterprises in China increased by 1.3% compared with the same period last year, and sales increased by 7.1% over the same period last year, and sales prices dropped by 5.4% over the same period last year.

The average price will be reduced by 20% to 30%.

Anta sportswear and footwear are the first to make product differentiation adjustment and form differentiated competitive competition with other similar brands. At the same time, they pay great attention to improving the price performance ratio of brand products, with a complete industrial chain and technological innovation, so that Anta has a competitive advantage in price. Besides, it also improves market share and performance by expanding the field of children's products, introducing FILA of fashion sports brand, and increasing online sales and other business means.

It is understood that at present, China's original clothing brand echelon is basically formed.

According to the statistics of the large retail enterprises in China's business information center, there are about 4000 domestic and overseas apparel home textile brands, including 3500 domestic brands, and independent brands are the main force in the domestic consumer market.

Overall, the general pattern of brand development in textile industry is the steady development of manufacturing brand, the obvious progress of terminal brand, the continuous upgrading of regional brand, and the acceleration of international brand formation.

Sun Ruizhe said that the development of textile and clothing brands also showed closer to the market, focusing on consumers' experience, paying more attention to innovation, enhancing brand value, paying more attention to culture, enhancing brand soft power, paying more attention to Internet application and enhancing the overall competitiveness trend and characteristics.