Luxury Goods On The Road To Reduce Prices 50 Percent Off Is A Watershed.

Not long ago, Burberry joined the price reduction force in Hongkong, leaving 50 percent off of the "amazing discount".

Recently, there were reports from South Korean media that Chanel also made a discount in Korea, generally 30 percent off, the lowest 50 percent off.

After experiencing the recent 50 percent off baptism of Prada, MiuMiu and YSL in the mainland market, luxury goods are racing down the road.

"The black leather shoes with thick high heels are over 50 percent off 3500 yuan."

Leona, who works in a foreign trade company, has recently made a special trip to the Mixc because he heard that Prada had been playing 50 percent off.

While she was trying, she asked the salesperson with regret. "Is it a bit big, not my size?" the other salesman at MiuMiu was also very busy: "my friend circle just hung out a few bags and was robbed by the guests. There are several discount prices that are cheaper than foreign purchases."

Since the first half of the first half of last year, Gucci had a small test of 50 percent off, which led to a breakthrough in luxury goods.

Burberry used to be 30 percent off. The discount season in Hongkong was initially 40 percent off, and then dropped to 50 percent off.

Retail outlets in Hongkong say that this is the Burberry's biggest discount since the opening of the mainland's free travel visa in 2003.

Chanel's discount products in Korea include the last season's shoes and handbags, usually 30 percent off, and VIP guests can reach a minimum of 50 percent off.

According to the consistent method, Chanel did not directly express discounts, but instead used the new label instead of the old one, which is called "price adjustment".

However, according to the Qianjiang Evening News reporter, Chanel has been offering discounts for off-season products during the season.

For many.

In general, 30 percent off or more, 50 percent off in Korea.

Even in the buyer's shop.

Also increasing, such as Hangzhou Tower's Shine, YSL, Comme des Garson and so on, has 2 folded 10 percent off, 5 to fold 20 percent off activities, the lowest 52% off, far exceeds the same period last year.

It is difficult for the old ones to reduce the price of the old ones.

Shine many famous designer brands in the store have also lowered their pricing by 5%~10%.

"The price of these clothes is not low. Casual clothes are two thousand or three thousand, six thousand or seven thousand are common, and now they are cheaper than last year."

A few days ago, Lisa, who worked in a bank, bought 5 pieces at a stretch, saving thousands of dollars.

"China will be the cheapest country to buy luxury goods in the future, and the big players are stepping up their efforts to adjust the global pricing system and actively prepare for a global network."

Dean of wealth Quality Research Institute

It is a process that the industry will experience in China.

SWAROVSKI directly hangs out the brand of "new price fixing, new product reduction 20%".

MOSCHINO, a popular star, has taken the initiative to reduce the price of new products by 20%, such as the original price of the color LOGO bucket package is 8990 yuan, the price adjustment is 6990 yuan, and the reduction is 22%.

More brands are secretly struggling.

For example, Dior Homme before a shirt of more than 6000 yuan, the last quarter began to adjust to about 5000 yuan, and the classic suit also from more than 27000 yuan to 24000 yuan, most of the products have passed more or less price adjustment.

Similarly, although LV has publicly said it will not follow up the price cuts, many new products have also revised prices before listing. For example, a 42000 yuan Mini trunk small box bag, its salesperson quietly told the Qianjiang Evening News reporter: "before the listing is lowered, the price will be 45000 yuan."

Qianjiang Evening News reporter also learned from Berluti that the new products currently will experience a 10% price cut.