Quanzhou Characteristic Pavilion Has Landed To Help Brands Grow And Develop.

On the 15 day of last month, Suning cloud Group signed a cooperation agreement with the Jinjiang government and enterprises, and officially launched the Jinjiang Pavilion of suning.com Museum of Chinese characteristics.

The Jinjiang municipal government, enterprises and Suning cloud business group are planning to build a suning.com museum with Chinese characteristics in sports industry, product procurement, Internet finance, personnel training.

Libraries and other 8 aspects of in-depth cooperation.

At the same time, 7 key suppliers, including 360 degrees, seven wolves, XTEP, Heng An, hook hook and Jinjiang purchase, signed a procurement cooperation agreement with Su Ningyun group.

Hui Hui, the head of Quanzhou hook and hook electric power company, said suning.com had visited Jinjiang food enterprises earlier and negotiated with Jinjiang food strength merchants to deepen cooperation. Quanzhou food enterprises are expected to collectively "unveiled" Suning Pavilion.

In recent years, Tmall and other platforms have increased the threshold for sellers. It is not easy to negotiate cooperation between single brand and e-commerce giant.

At first, several brands in Quanzhou were only settled by the single category investment invitation of e-commerce platform.

However, since 2013, Quanzhou's exclusive brand of local libraries has been on the line of Alibaba, Jingdong and other electronic business platforms. The development of regional brand oriented "Baotuan" is ready to come out. Quanzhou characteristic museums have landed to help brands grow and develop.

The earliest place to open the line is the Shishi Pavilion.

In 2013, for the first time, the "Shishi Pavilion" appeared on Taobao men's wear channel. This is a precedent for the first time that Quan enterprises have carried out network marketing.

From the first 30 brands, including CABBEEN, AI Deng Bao, rich birds, Emperor cards, left bank, male and other traditional brands and Amoy brands, to this day, Taobao Shishi hall has repeatedly hit a good sales volume.

It is reported that in 2015, "double eleven" period, Taobao "

"More than 70 businesses have an average single store sales of more than 3 million yuan.

The development of Quanzhou's developed industrial clusters is the main reason for the completion of the museum.

In 2013, the "Quanzhou sports brand hall" featured by the regional industry was also launched online, and became the online exhibition area and gathering area of the Quanzhou sports brand.

2014 Taobao.

"Also formally launched, this is a collection of Quanzhou organic products, green products, pollution-free products, geographical indications products and other local characteristics of agricultural products and handicrafts and other excellent brands collectively settled.

In October of the same year, the first county level channel of Taobao Museum, Fujian, was launched on the line of Dehua Museum. It opened the first "ceramic characteristic industrial belt" in China and seized the ceramic network wholesale market.

It is reported that Alibaba's "China Quality" platform since its launch in April this year, boosted Fujian's products in the whole country.

At present, the platform has been butted up to 114 key industrial belts in the country, and more than 4500 factories and enterprises have settled in, with an average daily sale of more than 40 million yuan.

In fact, as early as in September 2015, Shishi government also joined hands with Alibaba to launch large-scale online activities, "China made goods and good source of stone lions."

It is reported that there are nearly 200 Shishi clothing production enterprises and brand clothing enterprises to participate.

This is a series of large-scale online activities launched by the Alibaba and the stone lion, mainly aimed at good quality products in various places.

Alibaba is not only the first to extend the olive branch to the Quanzhou brand, but also the e-commerce giant Jingdong sniffed the business opportunities of the brand hall.

With the landing of the Jinjiang Pavilion of Jingdong mall, the "Jingdong Quanzhou Pavilion" was also established in 2015. With this platform, we can promote Quanzhou's agricultural products and other special products to build Fujian products online.

At the same time, Jingdong also introduced special products such as Nanan plumbing, Anxi tea, Shishi building materials, Dehua ceramics, Jinjiang shoes and clothing bags, etc. for the Quanzhou market.

In December 2015, the Alibaba's first "China made" industry innovation and development summit was held in Beijing. Jinjiang entered the famous industry with the name of "made in China", "shoes capital" and "leisure food famous city". The "Jinjiang made" rate of sports shoes and clothing, mother and baby and so on will be displayed in the "China made" platform in December 2015.

Some people in the industry believe that Quanzhou's entry into China's top 100 e-commerce operators, from the initial local library line to the current industrial cluster development, can not be separated from many initiatives launched by the local government, and vigorously support the development of e-commerce.

Quanzhou brand can gather together with Alibaba, Jingdong, Suning electricity giant three to open up multiple channels to play the "electricity supplier war", benefiting from Quanzhou's strong manufacturing advantages and industrial cluster effect.