Report Cards Made In China

Shishi and Quanzhou

Small appliances in Cixi and Shunde, luggage in Pinghu and Baigou...

If you look at the map of China's small commodity cluster, it will be found that these industrial belts are most concentrated in eastern China, especially in southeastern coastal areas.

Going deep into the local county and even the countryside, the atmosphere of every household doing foreign trade is especially prosperous.

But in the international environment of foreign trade orders declining in recent years, these factory owners are also struggling to find other ways out.

In December 7th, Taobao made a summit in Diaoyutai State Guest House in Beijing. The mayors of 23 cities came to the platform.

The reason is that this platform provides an e-commerce channel for the domestic pformation of small and medium-sized foreign trade enterprises. The huge flow of Taobao makes these "two generation" generations no longer stick to their parents' foreign trade OEM, and try to explore the establishment of their own brands for online sales.

At present, China's quality of drying out pcripts include, since its establishment in April 2015, it has received 114 key industrial belts in the country, and more than 4500 factories and enterprises have settled in. The estimated annual output value is close to 10 billion yuan.

The goal is to achieve 10000 factories and 100 billion output value.

But Zhang Qin, vice president of Taobao, said in an interview with reporters.

To the current domestic sales, these factories are mainly in urgent need of improving the service capabilities such as marketing, customer service and other electronic business environment. Some factory owners have not made preparations for this aspect. This is also the biggest problem that Chinese quality construction has encountered so far. Taobao is using platform resources to help these factories and two generations to adapt themselves to the domestic electricity supplier environment.

Why do we do this?

Sun Mingming, vice mayor of Jimo, Shandong, told reporters about the local children's clothing market in the afternoon of December 7th.

Foreign trade textile and garment is an important industry pillar in Jimo. Local clothing trade market is built, and Taobao shopkeepers usually purchase goods wholesale here.

When foreign trade orders are off season, the willingness to do business is particularly strong.

But one of the problems they face is that it is hard to find a market without their own brand.

As a matter of fact, this is also the bottleneck of many OEM manufacturers. They have good production capacity but no brand.

Under the leadership of the local government, Jimo established the alliance of Internet merchants, and began to access China's quality products. On the exclusive page of Taobao, Jimo

This big brand exports to the outside world.

12 thousand of the more than 20 thousand local Taobao sellers are children's clothing business.

An evaluation of a children's clothing store selling velvet warm pants shows that although the brand is unheard of, consumers generally recognize its warmth retention effect.

According to the data released by Taobao, buyers of Chinese made platform are mainly young people, of whom 85 of buyers are below 29 years old, and 90% of buyers are 80%.

This subverts the inherent impression that this group only recognizes international brands and favours famous brand products.

In fact, the first circle painted on the map was launched in China in the first half of the year when it was built in China. It is a well-known shoe processing plant in Putian, Fujian.

In the long term OEM production, the big profits were taken away by the brand side. The fake products affected its image in the foreign trade market, and the export gradually encountered bottlenecks.

Since we can do a good job of imitation, why not build our brand with this production line? This is the original intention of China's quality creation.

According to a business insider who visited a luxury factory in the coastal area, he was surprised that the factory building was actually a pparent glass structure, and workers wore white coats and hats to process shoes in the dust-free workshop.

He said: "such a pair of shoes in the market price of at least 5000 yuan, the factory can only take 500 yuan, if the production line to build their own brand, a pair of shoes to sell 1000 yuan should not worry about the market."

According to Zheng Renhao, mayor of Shantou, Shantou's famous products are Chenghai toys and Chaonan underwear. The former accounts for 30% of the total share of toy exports in the country.

In the past, the sales of these toys mainly depended on the Canton Fair, the Yiwu small commodity market, the Shenzhen Special Economic Zone's OEM production, the National Mall and so on in the two quarter of spring and autumn.

But in the past two years, the contribution value of the electricity supplier channel has been rising rapidly. The local Taobao village and express delivery industry have become the trend. Shantou has also become one of the most dense cities in the country.

{page_break}

In May 2015, he took over the family industry from his father's hands. "Factory two generation" Yu Xuehui, with the help of the Chinese manufacturing platform, led dozens of enterprises in Cixi's small household electrical appliance industrial belt to successfully pform from the traditional foreign trade manufacturing enterprises to domestic electricity suppliers. The results revealed by him were very bright: 27 Cixi small appliances brand sold on the platform of the Chinese manufacturing platform for only 3 days and sold 80 thousand units.

What are the problems?

If Chinese quality is built on the whole future strategy of Taobao, it is easy to understand the task of pformation and upgrading of industry and consumption.

At the end of November, Taobao announced its future strategic vision, and its value was repositioned in the electronic business platform to help entrepreneurs realize their dreams.

These entrepreneurs include designers, customers, factories, two generations, farmers and two generations.

Compared with the Amoy brands born in the era of PC, these young sellers born in mobile terminals are satisfied with the increasing demand of consumers.

Including the young factory owners in these small commodity industries, they are exploring their own brand.

According to Taobao's assumption, China's quality is first cut from quality, gradually turning to China's creation and Chinese brand, and exploring C2B2M's new mode of forcing consumers by force.

In fact, international fast fashion brands such as Zara, H&M and UNIQLO are also trying to meet the trend of small batch trial production and shorten the inventory turnover cycle to a few weeks.

But in the process of China's creation, these two generation lacks the ability of original design and the ability to adapt to the marketing and customer service services of the electricity supplier environment. This is also the most common problem that China has encountered in the process of distributing to the whole country.

"They used to take foreign trade orders, and then to produce, without considering these problems; but now they are doing electricity providers, and start directly facing consumers."

Zhang Qin, vice president of Taobao network, told reporters that some enterprises are not ready for the pformation in this area.

In this regard, Taobao plans to combine designers and other three party resources to help these factories pform the two generation, and Taobao university is also playing the role of training talents for local businesses.

But the other question on the table is, who will guarantee the quality of the brands produced by these factories and whether the fake products can be eliminated?

Qi Jingan, chairman of the third party quality inspection agency and China Inspection Group, which is working with Chinese quality manufacturers, told reporters that the standard of Chinese quality platform built by the company is higher than the national standard and the industry standard. Some consumers believe that the national standard is high. In fact, the national standard is only the threshold for entry, and the access standard of this platform should be higher than the national standard.

In addition to the inspection, Taobao has also joined SGS, Rhine, France and other well-known inspection agencies at home and abroad, and more than 500 specialized laboratory resources.

According to the Taobao side, there has been a case of retreating in the past on the audit of the quality of Chinese manufacturing enterprises, that is, the quality of the other party can not meet the requirements of the platform, and the platform side said that this standard will not be lowered in the future.