On Saturday, Women'S Shoes Will Be Internationalized And Open Up Overseas Markets.

According to the world clothing shoes and hats net, local

Brand of women's shoes

Limited by Share Ltd (hereinafter referred to as "Saturday") recently announced that in order to further promote the company's development strategy of "fashion IP ecosystem", it will gradually internationalize its fashion products and gradually expand its overseas market, while introducing overseas trends.

The company intends to carry out strategic cooperation with SHINTOHoldings, Inc. (Chinese Name: Xindu holding company) and participate in the subscription of SHINTOHoldings, Inc.'s private placement shares with most (Hongkong) Industrial Co., Ltd. and city beauty (China) Holdings Limited.

The announcement shows that on Saturday, SHINTOHoldings will be subscribed for 99 yen per share, and Inc. shares will be subscribed for 1 million 10 thousand and 100 shares, with an additional amount of 99 million 999 thousand and 900 yen (about 5 million 830 thousand yuan), and the company's share will account for 8.80% of the total share capital of the company after its capital increase.

It is reported that SHINTOHoldings, Inc was founded in January 1984, the registered capital of 1 billion 423 million yen, the company is located in Tokyo, Japan, as of November 10th, SHINTOHoldings, Inc share price of 148 yen, the market value of 1 billion 330 million yen, the company's main business is casual wear brand "RUSS, K", "ModernAmusement", "PIKO", "FlyingScotsman" and other planning and sales.

On Saturday, it hopes to subscribe to the SHINTOHoldings Inc. stock of its target company and make strategic cooperation with it.

SHINTOHoldings, Inc has launched 33 years of clothing wholesale and sales in Japan, and has established a stable sales channel in Japan's major supermarkets and department stores. The company plans to use its channel advantages to expand its business to the Japanese market. At the same time, it also plans to introduce advanced Japanese consumer goods and retail brands to the Chinese market through the target company on Saturday.

The industry believes that in the context of the adjustment of women's shoes industry, Saturday seeks to pform, build a fashionable IP ecosystem, build media and social platforms, IP incubator platform and IP collection platform, and achieve three functions of traffic aggregation, content production and business realisation.

According to the financial report, in the first three quarters of 2017, the operating income reached 1 billion 136 million yuan on Saturday, an increase of 3.62% compared with the same period last year. The net profit attributable to shareholders of listed companies was 19 million 198 thousand and 300 yuan, an increase of 9.45% compared with the same period last year, of which 346 million yuan was achieved in the three quarter, a decrease of 10.62% compared with the same period last year, and a net loss of 3 million 115 thousand and 600 yuan attributable to shareholders of Shanghai listed companies, an increase of 19.13%% compared with the same period last year.

During the reporting period, total assets amounted to 3 billion 583 million yuan on Saturday, an increase of 19.96% compared with the same period last year.

The reporter read the announcement to understand that on Saturday, with "creating the fashion IP ecosystem" as the strategic development goal, efforts will be made to build "media and social platform", "FIP incubator platform" and "fashion IP collection platform", which correspond to traffic aggregation, content production and business realisation.

Through the acquisition of "OnlyLady women's ambition" and "Kimiss girlfriends net", the media and social platforms have been gradually formed.

FIP collection store is the realization channel of the ecosystem. It adopts 433 channel construction plan, 40%FIP collection store, 30% department store and 30% online store, and builds MODE online offline integration platform.

On Saturday, it said it would invest 891 million yuan in the next two years to build 280 new fashion IP stores in the country, including 30 flagship stores (average 1000 square meters per household), 250 brand collection shops (averaging 300 square meters per household), and upgrading existing factories, production lines and supply chains.

The project aims to build a product sales platform meeting the needs of consumers and a fast response supply chain, and gradually open up the process from traffic volume to commercial cash flow.

Lv Ming, an analyst at Guotai Junan, believes that the existing marketing channels are mainly traditional physical stores and e-commerce sales on Saturday, but clothing sales in department stores are still declining compared with the same period last year. The overall retail sales growth of Tmall and other e-commerce channels has slowed down.

OnlyLady's experience and rich experience in net red sales, tattoo economy and fashion sharing will provide more abundant marketing channels for Saturday.

On Saturday, the existing SaturdayMode stores will be upgraded, and 280 new stores will be opened in the next two years, which will sell multi brand and multi category products, improve marketing capabilities, and enhance brand influence and sales performance.

Up to now, Shenzhen has invested in Saturday's fashion fund, Oliver star, Jiashi Fashen and so on on Saturday.

Among them, Orion star is jointly established by a listed company with Guangzhou carved stone and Pingxiang Chuangjia. It has invested in the media such as "handy Paris" and "Orange Pie", such as "good Yo" and "honeyed words" and other electronic business platforms. As well as "OnlyStar" and other net red incubation platforms, it has perfected the whole process of net red electricity supplier supply chain and from traffic to cash flow, and will build a platform for the realization of the whole industry chain in the future.

Lv Ming analysis, with the opening of the brand collection store, Saturday will establish cooperative relationship with more fashion brands, help to integrate the resources of fashion brands, accelerate the layout of fashion industry, realize the strategic pformation from traditional production enterprises to fashion brand operators, accelerate the laying of shopping centers, and seize the high-quality resources of core business circles, expand market share, strengthen brand building, strengthen brand effect, and raise the overall profit level.

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