Pacific Bird Zhang Jiangping: The Pacific Bird Lets Everyone Enjoy The Fun Of Fashion.

Before and after Zhang Jiangping's 10th anniversary and 2017 autumn and winter fashion show, he changed meticulously on different occasions.

Ensure the best presence in the spotlight.

His spirit is also highly exalted, and his favorite saying is "no comparison."

It's even more enchanting. "

The suit and the carefully decorated hair are designed to create fashion.

In the middle of the stars of Li Yuchun, Wang Yibo and Han fire and fire, Zhang Jiangping was not concealed by the stars.

Avant-garde, avant-garde, emanating from the golden glow of the same arrogance, but still retain the implicit and introverted nature, the founder and chairman of the Pacific bird Zhang Jiangping because of such contradictory temperament left a deep impression on people.

Zhang Jiangping

"Few brands of Chinese men's wear are well done. We are in the forefront."

His mouth was wild, but his words were not false. The clothing enterprises did not have a good time in the past two years. But in 2016, Taiping bird's retail sales amounted to 90 billion yuan, from 2013 to 2015 the annual compound growth rate was 24.13%. In the first half of 2017, the revenue grew by 12.7% over the same period last year, making it the largest multi brand clothing group in China's market value.

He talked like a star in the spotlight, but privately he said, "I don't like such a high profile, they forced me to do so, and for the sake of corporate image, I let go."

He is more accustomed to pushing his young people onto the stage, "because the language of young people is more fashionable and shocking than mine."

Just as Zhang Jiangping's "fashion" is not common among the Zhejiang businessmen who come from "grass roots", the youth of the Taiping group is rare in the Chinese fashion industry, which has been bumping into and bumping across the road. The average age is less than 30 years old.

This young team is willing to abandon the original foundation to meet the needs of the younger generation. Zhang Jiangping also dares to entrust all the young people's hands to the future responsibilities of the enterprise. "Entrepreneurs have limited personal ability, but I have so many young people around me to help me do things, and I have a strong sense of happiness."

A man may go faster, but a group of people will be stronger and go farther.

I like to go further. "

According to the world clothing and shoe net, the origin of China's fashion industry is made up of countless stories: the founder of apprenticeship, started by selling clothes from a stall, started a garment factory through scrappy funds, and later created his own brand.

In 1995, Zhang Jiangping created the PEACEBIRD Pacific bird brand as well.

But he can go farther than most of his peers. In addition to being good at using people, it is also because of an innovative tenacity rooted in grass roots spirit. "I haven't stopped all these years, and I've been innovating all the way."

I believe that as long as the direction is right, I will go to the finish line if I get tired again. "

Domestic clothing brands are undergoing massive pformation and upgrading, and Zhang Jiangping has done so in 2008.

Ten years ago, the position of PEACEBIRD MEN was a uniform dress. The formal style of the company was in line with the domestic market at that time. However, the development of traditional business men's clothing market to 2008 was fierce and the development space was very limited.

"

So we brake in time, and we are determined to abandon the traditional mode and reject the original consumer groups unless they change with us.

In order to cater for the more energetic young consumer groups such as 85 and 90, Zhang Jiangping launched a new young team. They redefined the fashion gene of PEACEBIRD MEN, focusing on the main consumer groups through 25 Collection to 30 year old urban male sex.

PEACEBIRD MEN has been growing rapidly in recent years, and has entered the 20 billion yuan club in 2015.

But Zhang Jiangping believes that "today's Chinese fashion industry, it is impossible for a brand to eat all over the world, we must let every brand find its own consumer positioning."

He regards the brand matrix as an important strategy.

In the past 20 years, Taiping bird covers children's clothing, urban business men's clothing and women's clothing brands of 3 different age groups. These 5 brands have formed a robust matrix of multi age and whole category.

Of course, pformation is not just about product change. The marketing concept, channel and mode behind the brand must also be upgraded accordingly.

Another important decision for the 2008 year pformation strategy of the Pacific bird is to contact the electricity supplier channel and set up shop in Taobao.

"For the first time in 2008, we sold electricity providers. We sold only 2 million yuan a year, and we have made 6.15 eleven in 2016. The growth of our e-commerce terminals is explosive."

Zhang Jiangping said that the electricity supplier has combined with the urban complex, street stores and department stores to achieve the "four wheel drive" of Taiping bird.

The channel of e-commerce also turns the Taiping bird's supply chain more quickly: according to the consumption data on the electronic platform, which city, which person, what kind of words, habits and preferences are there, Taiping bird can launch new products quickly.

At present, the number of shops of Taiping bird reaches 3794, and more than 4000 new products are launched every year, which is equivalent to 10 new clothes per day. This renewal speed is the top level in the national garment enterprises.

In order to cater for the "net red economy", Taiping bird's electricity business department also set up the "net red" business unit, launched Disney series and other network red products.

With the "after 90" and "after 95" become the main consumer, Taiping bird and Ali group also have a large part of the common customer base.

Zhang Jiangping revealed that in the future, Taiping bird will carry out a series of fashion entertainment cooperation with ALI music and so on. Ali music will provide personalized shop music solutions for Taiping bird.

Zhang Jiangping has a bigger dream in mind: being the biggest fashion group in China and having influence all over the world.

As a test of water, in 2015, Pacific bird bought the French high-end custom brand Alexis Mabille.

"Custom made clothing is very expensive and the market space is very small, but this is a door for us to enter the French fashion circle."

Zhang Jiangping regards this acquisition as the first step in overseas strategy. Not long ago, he announced that he would join Tmall in the new retail strategy cooperation and expect to achieve 20 billion yuan sales in 3 years.

It is believed that this cooperation shows the greater ambition of the Pacific bird for the online market and overseas market.

But Zhang Jiangping simply called it "the sea going plan". "We want to go abroad to develop, and the air force goes out and the ground goes out again. In this respect, Taiping bird has a clear plan."

He said that Alibaba's efficient logistics system and overseas payment network will help Taiping bird conquer a broader overseas market.

In the show, international models wear PEACEBIRD MEN x Playboy limited series, salute the past ten years of pformation, and express their determination to get closer to young people.

Under the stage, the audience took the cell phone, and opened the look through buying mode through the live broadcast of Tmall.

Zhang Jiang, Ping Jin Jin observed all this with his own taste. "Fashion relies on inspiration and love."

Our mission is very clear, so that everyone can enjoy the fun of fashion.

More interesting reports, please pay attention to the world clothing shoes and hats net.