Yuhang Encourages Two Businesses, And The Future Of Traditional Clothing Is Bright.

　　 From "getting rich", "rising from the ocean" to "strengthening", the traditional industries reflect the changes of the times.

In today's popular terms, the home textile and garment manufacturing industry is a "rigid demand" industry, forever "Hengyang" - because home textile clothing carries people's expectation of everyday life, and is also the carrier and support of emerging technologies and emerging markets.

In fact, the home textile and garment industry has always been the clearest and most vivid image of Yuhang's economic map. From a piece of silk, a cloth to a garment, the Yuhang home textile and garment industry has condensed the characteristics of every era of China's economic development since the reform and opening up.

From the 80s home textile industry in Yuhang in the 80s of last century, the "four thousand spirit" of Zhejiang businessmen was promoted by the older generation of home textiles. Beginning in 2000, enterprises focused on product innovation, design and development, so that Yuhang home textiles "Ocean up".

"The new fashion ten" has made our traditional home textile manufacturing industry find confidence again. The second spring of home textile clothing is coming. Taking this conference as an opportunity, under the cooperation of all sides, we should inject fashionable factors and innovate ahead, and we will realize the solemn entrustment of "strong up". Yang Linshan, chairman of Zhong Fang holdings, a well-known home textile enterprise, is also president of the Yuhang Home Textile Association. The new Yuhang Conference Fashion industry Yang Linshan was awarded the title of the co chairman. As an industry veteran, Yang Linshan has witnessed the development of Yuhang's home textile and garment industry for 40 years.

After years of nurturing, growth, expansion and upgrading, especially through extensive exhibitions at home and abroad and the introduction of the world's advanced equipment to spanform the traditional technology, Yuhang has become an important production area for international and domestic sand and curtain fabrics. It is also an important producing area for Hangzhou women's clothing. The improvement of the upstream and downstream industry chain is second to none in China. The private brands of high quality enterprises such as Zhong Wang, Zhen Bei, Hua Ding, jefeng and Jinou are well known at home and abroad. Decorative cloth accounts for over 35% of the national sales, and has the reputation of "good cloth Yuhang". There are nearly 300 enterprises in the region above home textiles and clothing, accounting for 1/4 of the total business volume, and nearly 60 enterprises are worth more than 100 billion yuan. According to statistics, only Joe, Nanyuan clothing There are nearly 7000 processing households. There are more than 2000 silk machines in main towns such as canal and Renhe. Nearly 1000 households in the region have opened home textile shops across the country, and even opened their stores overseas. At present, two industries of home textiles and clothing have solved over 250 thousand jobs.

　　 From the inheritance to innovation, the time window for the two venture of traditional home textiles has arrived.

The clothes and the sleeves are flying.

Home textile clothing is a traditional advantageous industry in Yuhang. However, it is also faced with the pressure of market competition at home and abroad, the short board of its products and industrial environment, and the reality of "regional competition" in the peripheral counties and cities.

The nineteen major reports point out that to build a modern economic system, we must focus the development of the economy on the real economy, take the quality of the supply system as the main direction of attack, and enhance the economic quality advantage. We must speed up the development of advanced manufacturing industries, promote the deep integration of Internet, big data, artificial intelligence and real economy, foster new growth points and form new kinetic energy. We must support the upgrading and upgrading of traditional industries, aim at raising the level of international standards, and promote China's industry towards the high-end of the global value chain, and cultivate a number of world-class advanced manufacturing clusters.

With the China clothing Hangzhou summit and the Asian Fashion Federation conference held in China, the "one belt and one way" fashion industry cooperation office has been listed, and a large number of outstanding designers have settled in Yuhang. eifini Qian Xiaoyun, chairman of the board and founder of seven grid, Cao Qing, are developing the new home textile and garment industry in Yuhang with the new Internet thinking. Personalization, cross boundary consumption, "net red" economy, traditional craft inheritance and so on are also emerging. The "time window" of the two pioneering business of Yuhang home textile clothing is being opened.

Yuhang will focus on the upgrading of home textiles and garments as a traditional manufacturing industry, and declare the pilot project of upgrading and upgrading traditional manufacturing industries in Hangzhou. The plan is to optimize the home textile and garment industry development pattern and cultivate the modern home textile and garment industry system. The Yuhang home textile and garment industry, which is "reborn with fire", has a name which is more suitable for the development of the times and matches its own characteristics. It is collectively called the "fashion industry".

　　 "Fashion Yuhang" sail, advantage rebuilt bright future

In fact, as long as this Convention formally shouted "fashionable Yuhang", Yuhang's relevant departments such as the Bureau of letters and telecommunications, the platform town streets, entrepreneurs, entrepreneurs, excellent creative design talents and other fashion industry practitioners have gradually formed a consensus and settled in Yuhang's pioneering and innovative highland to display their talents.

"Two years ago, it has become the first batch of textile and clothing creative design pilot parks and Asian fashion designers in China. In the next 5 years, Yi Shang town plans to introduce 10000 kinds of entrepreneurial talents, including 2200 high-end design talents, with high quality talents and high level formats, and stand in the high-end industry, leveraging the fashion economy. Li Minhua, Secretary of the Party committee of the Linping New Town Management Committee, said.

As the first characteristic town located in the fashion industry in Hangzhou, the art town has stepped up from the bottom of the industrial chain and staged a gorgeous counterattack of the fashion industry, from scratch, which is now a new landmark of Chinese fashion.

Of course, the rapid development of the characteristic town has benefited from many years of industrial accumulation: Yuhang is China. textile industry One of the first pilot industrial clusters in the Federation was awarded the title of "China's famous cloth city" and "China's silk weaving base".

Taking the construction as the main line and taking the "Internet plus fashion" as the carrier, with the platform of Yi Shang Town, China brand cloth art city and the International Fashion Institute of Zhejiang Sci-Tech University as the platform, Yuhang plans to build the fashion industry belt with the core of Yuhang economic and Technological Development Zone and Linping new town, run through the canal, Nanyuan, and Qiao, and radiate Chong Xian and Ren He, and constantly push forward technological innovation, product innovation, mode innovation, industry innovation and institutional supply innovation, strengthen the domestic market's integration with international fashion, vigorously eliminate backward production capacity and implement "four no" enterprises (workshops) renovation, take the high-end leading as the leading factor, realize the spanformation of the traditional manufacturing industry into the high fashion, and spanform the fashion industry with the characteristics of high creative design, high market control ability and high added value. In the future, to "fashion Yuhang"

These visions have long been a clue in the Yuhang business community.

In March this year's 2017 home textile exhibition in Shanghai, the company has brought more than 5000 kinds of cost-effective fabrics with finished products such as finished curtains, sofa cushion covers and so on to display modern fashionable living space and provide consumers with a new fashion upgrade.

Zhejiang Huachen has successfully developed new products, such as plastic coated curtain fabrics, permanent flame retardant decorative materials, antibacterial and anti mold functional fabrics and protective fabrics, and has been extended to products, special yarns, digital home textiles and other fields.

In addition, Kolda home textiles has officially launched the non dyed recycled fiber fabric, which has aroused great interest from European and American related brand furniture manufacturers. Its high precision jacquard technology and mildew proof and insect resistant performance are also favored by hotel engineering enterprises.

In order to promote the healthy development of the fashion industry, Yuhang also plans to carry out the project of five star digital printing and dyeing cloud factory and other projects to carry out the technology and equipment of water less water treatment and promote energy saving and emission reduction. Relying on the "60 thousand year old waste textile recycling and recycling project", the new mode of closed circular economy of resource product consumption renewable resources is accelerated.

Abandoning low-end imitation, simple duplication and extensive operation, Yuhang home textiles Clothing industry Take innovation as the first driving force, take talent as the first resource, bravely do the vanguard of the development of fashion industry, and strive to take the lead in the spanformation and upgrading of the industry in the whole province and even across the country.

In 2016, the fashion industry in Yuhang completed the manufacturing business of owner's business revenue of 44 billion 500 million yuan. Among them, fashion design and sales completed the main business income of 22 billion 700 million yuan. In another three years, that is, 2020, Yuhang's goal is to strive to cultivate 100 billion class fashion industry chain cluster.

　　 The implementation of the policy is very helpful. "Fashionable new ten articles" are full of gold content.

The three Xin Industrial Park in the east of Hangzhou city has a "fashion dress Street", and the five group next to Yong Xi village has a "fashion cloud village". As an important base of Hangzhou women's clothing, many small and micro processing enterprises are scattered and disorderly in all parts of the company.

There were more than 200 enterprises in the three Xin Industrial Park in the early visit of Qiao Si street. In 2015, the street began to spanform the factory buildings along the street, and built a workshop into a showroom. It realized the spanformation from a single garment processing park to a "fashion dress Street". Next, the planning of the whole block will be further optimized, and the public space should be built around the needs of consumers. "Fashion cloud village" also plans to create a high standard of creative village, quality village, cultural village, to promote the industry to further upgrade, improve the environment, and improve the population structure.

The advantages of cluster development are obvious. Yuhang has increased the protection of essential resources, and is committed to cultivating a fashionable industry belt that combines fashion publishing, fashion manufacturing, fashion exhibition and fashion talents training.

　　 Encourage industrial agglomeration development

1, increase the resources of land and other elements. Within the scope of Yuhang economic and Technological Development Zone, Linping new town, Canal Street, Qiao Si street, Chong Xian street, East Lake street, Nanyuan street and Renhe street, we will increase the "cage cage for birds" and the upgrading and upgrading of the park, which will give priority to the protection of the international and domestic fashion industry, the listed fashion industry, the invisible champion fashion enterprise or the fashion industry leader (team).

2, encourage fashion innovation and service complex development. We will explore the development of the innovation service complex of home textiles and garment industry, provide benchmarks for the spanformation and upgrading of the massive economy, strive to create a comprehensive industrial innovation service complex at the provincial level, and support policies for the establishment of a successful policy.

3, encourage agglomeration development. In the development zone of the fashion industry and canal, Qiao Si, Chong Xian, Nanyuan, Renhe and other streets, the "cage for bird replacement" and the upgrading and spanformation of the park are intensified. At the same time, qualified small and micro enterprises or newly formed joint societies should be promoted to carry out capacity integration for scattered household operation workshops, and classified disposal should be carried out to "enter districts and enter gardens", and guide home textile and garment enterprises to enter the industry centrally, and the upstream and downstream enterprises of the industrial chain should be integrated. To encourage the Town Street (platform) to strive for the demonstration and pilot park of the fashion industry in the District, 10 million yuan and 5 million yuan reward will be given to the Town Street (platform) of the park within three years.

Jie Feng clothing is a brand in Yuhang district. Fashion design Production, sale in the integration of large garment enterprises. As the "evergreen tree" of the garment industry in the region, the founder of the company has successfully completed the "two generation" shift work with complete retirement conditions. However, the old man has a great ambition. As an entrepreneur, entrepreneurial innovation has always been in the heart of Mr Gao Li.

"We will promote the upgrading of space carrying office buildings and factories on the one hand, and create a flexible supply chain of fashion fabrics with the establishment of Honghua and digital industries, and start the construction of shared factories and model workshops with digitalization and intellectualization as the core." Gao Ligen said that on the line, Jie Feng actively works with Unicom, HUAWEI and Ali cloud to build the clothing industry PAAS to achieve business penetration and data fusion of all kinds of design software, order trading system, intelligent equipment system.

Through the "two integration" and "intelligent manufacturing", we can enhance the quality and manufacturing process and create a good fashion industry ecosystem. For such innovative enterprises with action, execution and mission, the "new fashion ten" also has corresponding support.

　　 Encouraging quality improvement strategy

1, encourage intelligent manufacturing. Support fashion industry enterprises to implement personalized customization and intelligent manufacturing projects. The customization of intelligent manufacturing service providers and the formulation of intelligent manufacturing project plan will give the highest subsidy of 200 thousand yuan to 50% of the total cost of the project, and the total investment (including equipment, software and Technology) is more than 2 million yuan, the intelligent level of the single set of equipment, intelligent storage, logistics equipment projects, the investment amount of 10% of the equipment, and 30% of the investment in software and technology fees will be given the maximum amount of 5 million yuan.

2, support intelligent manufacturing service agencies. For the intelligent manufacturing service companies registered in Yuhang, the annual subsidy to the Yuhang fashion industry is 5% yuan, which is 1 million of the total income from the intelligent manufacturing technology consulting, the overall solution design, equipment manufacturing and maintenance services.

3, speed up the promotion of "cloud on the enterprise". For the projects identified by the fashion enterprises through the "cloud demonstration of enterprises" in Yuhang District, according to the cost of public cloud resources and services used by enterprises in the cloud project, 50% of the service cost is subsidized within three years, and a single enterprise does not exceed 300 thousand yuan per year.

4, support enterprises to implement new products, new technology, new technology research and application. For the new industrial products approved by the national and provincial level, the awards for the fashion enterprises are 80 thousand yuan and 50 thousand yuan respectively, and the reward amount of a single enterprise is not more than 200 thousand yuan per year.

5, the enterprises who undertake or support the small and single flexible customization (less than 500 pieces / section) of the designer brand enterprises in Yuhang will be subsidized by 30% of the actual payment of customized expenses, and the maximum annual subsidy for a single enterprise will not exceed 500 thousand yuan.

　　 Yuhang is going to play a leading role in Zhejiang's fashion industry.

Fashion Yuhang is embracing the rising sun.

According to the industrial development trend and the requirements of the revitalization of the national economy and the upgrading of the traditional manufacturing industry in September, Yuhang urged the traditional home textile and garment industry to upgrade to the "fashion industry", focusing on the development of the five major industries: "fashion design, fashion smart manufacturing, fashion marketing channels, fashion focus brands and fashion cross-border consumption".

"We have the advantages of the Yuhang economic and Technological Development Zone," China made 2025 "Zhejiang pilot demonstration zone and the home textile and textile base base. The construction of the three main street area of the art town provides a good industrial ecosystem for the fashion industry, and is currently vigorously promoting the garment industry innovation service complex project. There are also Alibaba, Taobao Tmall, rookie logistics and other platform enterprises in the region. Compared with other regions, they have more big data, cloud computing, Electronic Commerce Such as resource advantages, but also provide intellectual property rights protection, fashion trend release and other package services, start early, platform high, faster development! "Yuhang District Trust Bureau relevant person in charge.

The plan of action announced in Yuhang has been carefully deployed for a number of key tasks.

Yuhang will implement the "new industrial ecological construction project", with the spanformation and upgrading as the main line, and promote the "low and small difference" enterprises in all aspects of the whole region. For example, focusing on the "three in one" enterprises, "four noes" enterprises and low-end backward production capacity focused family workshops, we explore the way of joint production with capacity integration, and classify the disposal of "entering the park into the park" to speed up the orderly exit of the traditional home textile and garment industry. We should implement the industrial chain echelon enterprise cultivation, encourage and support the backbone enterprises to build an integrated platform; in key towns and platforms, we plan to build new, revitalize the stock and build a number of fashion industry demonstration gardens through the spanformation of old factories. On the whole, we should continue to deepen the strategic cooperation relationship with the China Garment Association, the China Textile Association and the China Fashion Designers Association, and expand the cooperation with Zhejiang University, the Chinese Academy of fine arts and Zhejiang Sci-Tech University, and strengthen the research on the application of new materials, technologies and equipment in the fashion industry.

Yuhang will implement the "innovation complex construction project" and carry out the pilot project for the construction of the characteristic fashion industry base. We should give full play to the advantages of Yuhang's industrial clusters, enhance the ability of innovative design and brand innovation, and build a number of distinctive fashion industry bases.

Yuhang will implement the "three" strategic projects of famous enterprises, celebrities and celebrities, promote innovation and upgrading projects, enhance the independent innovation capability of fashion enterprises, promote the integration of two technologies and intelligent manufacturing projects, vigorously implement "machine substitution", accelerate the layout and construction of intelligent manufacturing demonstration plants, and build green manufacturing systems.

Fashion industry is not only the "evolution" version of traditional home textiles and clothing, but also a rich cultural and creative industry and an endless blue sea of innovation. In a deeper sense, it is also an important starting point for Humanistic integration. Yuhang strives to achieve an average annual growth rate of over 5% of the industrial scale of the fashion industry by 2020, forming a total industry chain cluster with a total scale of over 100 billion yuan, creating 25 enterprises in the city level or above, and 30 in the key supporting fields and 400 innovative enterprises in the country; 100 leading talents in the training industry, 2 in the "intelligent factory", 4 in the two deep integration demonstration enterprises, and 10 in the cloud benchmarking enterprises, and implementing the intelligent manufacturing factory pilot project of the Internet of things, 13, forming a good pattern of the integration of the fashion industry and the city.

"How to integrate traditional enterprises into cross-border electricity suppliers is the biggest challenge for the next development." Hangzhou is located in Yuhang economic and Technological Development Zone, which is a traditional trade. Clothing enterprise It mainly produces OEM for some well-known international brands. There are five or six employees in the company, and about 3 million garments are exported in one year. Hu Jinguo, the head of the enterprise, has said before: "as a traditional foreign trade enterprise, although it has strong production capacity and quality control and management capabilities, many of the products made are big names, but unfortunately, because there is no brand, the ultimate profit is not the highest. The whole traditional trade is now in urgent need of spanformation and upgrading. Cross border electricity supplier is a trend. We are entering the trend in practice.

Through policy guidance, supporting cultivation, spanformation and upgrading of more traditional textile and garment manufacturing enterprises is the initial intention of Yuhang's introduction of the new fashion ten new industries. Enterprises like Hangzhou, who aspire to spanform their own brands, will enjoy more support.

　　 Encouraging the implementation of brand strategy

1, encourage enterprises to create brand names. A reward of 1 million yuan for obtaining famous trademarks in China through administrative means shall be awarded 100 thousand yuan to the famous brand products of Zhejiang, the famous trademarks of Zhejiang, the famous trade names of Zhejiang, and the export brands of Zhejiang. 500 thousand yuan and 200 thousand yuan respectively were awarded to the national and provincial trademark brand demonstration enterprises respectively.

2, encourage the creation of regional brands. A reward of 500 thousand yuan for the successful registering of regional brand names, such as certification marks or collective trademarks and other regional brands, will be awarded 500 thousand yuan or 200 thousand yuan, respectively, at the national and provincial professional trademark brand bases. A reward of 500 thousand yuan for the protection of geographical indications was identified as a reward of 200 thousand yuan for Zhejiang regional brand.

3, encourage participation in the standardization of professional and technical committees. They are awarded a one-time reward of 500 thousand yuan, 300 thousand yuan, 200 thousand yuan, and 200 thousand yuan to the member units of the international standardization organization, the Secretariat of the national standardization professional technical committee, the Secretariat of the national standardization professional technical committee, and the Secretariat of the provincial standardization professional technical committee.

4, encourage participation in various standards setting. A standard project will be completed for the first drafting unit of international standards, national standards, industry standards and provincial level local standards. 1 million yuan, 300 thousand yuan, 200 thousand yuan, and 100 thousand yuan will be awarded to the first drafting unit respectively, and a reward of 300 thousand yuan will be given to the development institutions participating in international standards. For the same year, the same enterprise set up the same level of multiple standards, according to the highest level does not exceed the 3 standard of the award.

The new Yuhang fashion ten new industrial policy includes 10 broad categories, 28 rules and regulations.

Yuhang encourages fashion enterprises to become bigger and stronger. To promote the scale of small and micro enterprises: the "small promotion" fashion enterprises that are included in the statistics for the first time will be rewarded 30 thousand yuan for each enterprise. After the regulation, the main business revenue will remain above 15% for three consecutive years, with an additional award of 50 thousand yuan. Encourage mergers and Acquisitions: home textiles, Garment industry In the top ten of the region, the small and medium-sized fashion industry enterprises in the merger and acquisition area will be rewarded by 60% of the local tax contribution from the equity spanfer and assets spanaction in the M & a reorganization. We should speed up the cultivation of large enterprises and large groups: reduce the demand of fashion enterprises to declare large enterprises and large groups. For the large enterprises conglomerates identified by fashion companies, sales requirements were reduced from 500 million yuan to 300 million yuan. Support for the listing and financing of fashion enterprises: from 2017 to 2022, fashion enterprises successfully listed on domestic and foreign stock exchanges and invested more than 50% of the funds raised in Yuhang. On the basis of the current awards, they were rewarded with an additional award of 2 million yuan. Vigorously develop the headquarters (building) economy: key buildings newly entered enterprises, the annual tax threshold is 1 million yuan.

About talent support. Yuhang sets up a classification standard for fashionable talents. B, C, D and E talents can apply for the purchase subsidy of up to 1 million yuan, 800 thousand yuan, 600 thousand yuan and 200 thousand yuan respectively. Encourage market expansion, and enterprises will have corresponding subsidies to participate in exhibitions at home and abroad.

On the protection of intellectual property rights. Yuhang not only grants the highest authorized price of intellectual property to the fashion enterprises, but also awards the highest level of 50 thousand yuan per item, and awards 500 thousand yuan or 200 thousand yuan respectively for the outstanding national (intellectual property) demonstration enterprises and the provincial patent demonstration enterprises. It is also very supportive of intellectual property rights protection. The enterprises that carry out intellectual property rights protection and succeed will be subsidized by 50% of their rights protection fees. The maximum amount of subsidy for individual cases is not more than 200 thousand yuan.

Because of the wide coverage of the new deal, others will not enumerate one by one.

At the beginning of this month, the Chinese Fashion Awards were announced, and Wang Yutao, the designer of the town of Yi Shang, once again won the Golden Summit Award. Wang Yutao said, "I would like to stay in Yi Shang Town. I think Hangzhou is a city of the future. For clothing, for fashion, this area of Linping is to grasp the pace of the moment.

JAC Hangzhou CEO Li Baohong also said shortly before: "we are a designer brand, for example, our main creator ROZE is proficient in playing the edition, like she has to work with the sample workers and the division master every day, so we can only find in some industrial cluster clusters, such talents are very easy to find, which is why we choose Yuhang."

As Li Baohong said, Yuhang has convenient spanportation and a wide range of enterprises. It has the advantages of home textile, clothing, design, electricity suppliers, and cultural industries. Today, Yuhang has stepped up the development of Yuhang fashion industry. Home textiles garments "The traditional manufacturing spanformation and upgrading" conference is the starting point, announces the "two pioneering" of traditional home textiles and garment manufacturing, and catch up with the new pace of fashion industry.