Garment Industry'S New Retail Mode Opens Up Driving Industry Change

Recently, KPMG released the report on the charm change of the new retail and energy clothing industry, the first big category of Internet.

The report shows that with the development of e-commerce over the past ten years, the apparel industry, as the largest category of Internet retailing, has gradually penetrated its influence from the sales channel.

All links.

"The development of digital economy will play an important role in globalization and the pformation and upgrading of China's economy."

Tao Kuangchun, chairman of KPMG Asia Pacific region, said at the forum of "China 11: new economy and big future" that the Internet has set up a free, open, universal and equal trade and retail platform to help businesses, especially small and medium-sized enterprises, directly face thousands of customers and quickly establish their own businesses.

The cross-border e-commerce platform has lowered the threshold for SMEs to participate in international trade, helping them develop international markets and promote globalization.

In the new retail era, big data and new technologies will upgrade the supply chain, define the business capability and digital technology by consumers, and Qian Yixin, the managing partner of KPMG's China consumer goods retail industry, said: "based on data enabled global commerce, we can gain long-term competitive advantage, enhance brand stickiness, create new customers, new needs and new services through scene, interaction, connection and experience."

The traditional clothing industry is undergoing tremendous changes, and its industry complexity presents a variety of creativity in the process of new retail pformation, to a certain extent, leading to the pformation of other related industries.

However, though

The new retail pformation is at the top of the leading position, but the four major pain points of inventory imbalance, low profit, customer churn and sales bottleneck remain the main problems of the garment industry for many years.

In the last round of change, the apparel industry has entered the era of Internet and information technology. In the new round of changes, the garment industry will face the upgrading of industries such as full digital, consumer centric and information pfer acceleration, which also means the new retail era.

From the past, the traditional retail chain value chain, which centers on the enterprise itself and decides the management mode and information technology by the enterprise, is gradually changing to the consumer centered.

Ring value network.

Tao Kuangchun further added: "the digital economy will also promote consumer oriented and promote the pformation of business mode from B2C to C2B.

Big data analysis can help manufacturers and retailers to track consumer demand preferences in real time, dig deep potential markets, provide personalized products, and guide consumer product upgrades.

At the same time, with the continuous improvement of China's production capacity and innovation ability, the Chinese industry structure is also upgrading to high-end manufacturing and service industries.

The KPMG report points out that

The leader is exploring how to embrace new retail from six aspects: global marketing, big data driven R & D, creating industry chain, full channel integration, smart stores, and brand big data.

Increasing the contact between brands and consumers in the customer journey, extending the pre-sale and after-sale operations of consumers will help brands create customer increments and enhance customer value.

At the same time, the observation of the consumer behavior big data will predict the trend and consumer demand.

In response, Mao Jian, partner of information technology consulting service of KPMG China consumer goods retail industry, said: "sales data of category, consumer search keywords and consumer data can reflect market trends. Brand names predict trends and consumer demands with big data, and inject new vitality into product R & D innovation."

The new retails, through data and technology empowerment, form a closed-loop supply chain and create new growth opportunities.

The report points out that the new retail era will build a new netted supply chain network to enhance supply chain efficiency, shorten supply chain cycle, reduce inventory pressure and respond to the market more quickly through real-time and complete data flow.

In addition, new

It will also promote the integration of all channels, create a full channel closed loop with consumers as the center, and accelerate the integration of channel supply chain so as to achieve seamless cross channel experience.

Mao Jian said: "the 3 era of full channel has arrived. In order to achieve the full channel strategy, brand players need to clarify the channel positioning and complete the integration of supporting channels."

Qian Ying Xin concluded that in the face of rapid market change and increasingly fierce competition, brand operators' "no action" will mean elimination.

Clothing brands are facing the biggest challenge, but they are also facing the greatest opportunity.

The next step is to understand the impact of new retail on strategic and financial objectives, strengthen the global operation in the business mode, introduce digital means, and attach importance to the development and application of big data and new technologies, thus supporting the upgrading of business and operation modes.