Liu Qiangdong Interpretation: Clothing Or Jingdong Electricity Supplier Last Battle

World clothing shoes and hats online news, Jingdong group released the third quarter results in 2017 November 13th.

According to the financial report, in the third quarter, the net profit of Jingdong was 2 billion 200 million yuan, an increase of 359% over the previous year, a record high, achieving 6 consecutive quarterly profits.

After the release of the financial report, Liu Qiangdong, chairman and CEO of Jingdong group, attended the conference call of analysts, interpreted the earnings report and answered questions from analysts.

Follow Xiaobian to understand it.

In reply to the competition strategy of the third party platform business, Liu Qiangdong said that Jingdong is indeed facing a very difficult "two choice one" unfair competition in clothing category.

Since the second quarter, more than 100 Chinese local clothing brands have been forced to withdraw from the Jingdong platform because they are too weak.

No exit.

In terms of clothing category, the overall GMV growth has almost stopped.

Liu Qiangdong said that whether IT digital or books or appliances, Jingdong eventually became the absolute first place on the Chinese line.

In the fourteen big categories, Jingdong has already made twelve of them in China, and only two categories of home textiles and clothing are not the first ones.

It is worth mentioning that Jingdong is also drying out the "11 global good things" festival, Adidas, Columbia and the three leading brands in the north.

Among them, Adidas grew by 93 times compared with last year, and Columbia grew 12 times over the same period last year, and the North has increased 8 times compared with that of last year.

Liu Qiangdong said: "the three major international sports brands have been completely launched in Jingdong. The domestic brands have been forced to quit, and only support the development of international brands. Congratulations!"

Costumes, the last battle of Jingdong

Clothing will be a permanent topic for the Jingdong, and it will be Liu Qiangdong's last battleground in the business field.

Ding Xia, head of Jingdong fashion department, should be one of the people who knows Liu Qiangdong's schedule most this year.

In 2017, Liu Qiangdong did not see the brand business, but was on the way to see the branding business.

He flew several times in Europe, three or four times to and from the United States, plus other countries, with hundreds of brands on the itinerary list, of which 90% were related to clothing.

"You can count the brands you want, just click on it," he said.

Ding Xia told Chinese entrepreneurs.

Under Liu Qiangdong's support, dozens of international brands such as Chopin, Ralph Lauren and SWAROVSKI settled in Jingdong this year.

You can also see Liu Qiangdong at many fashion theme events.

At the end of September, urban beauty was at the Jingdong's super brand day activities. The media paid more attention to the focus instead of Lin Chiling, the spokesperson of the city beauty. But why did such a show lead to the common appearance of both sides? It is said that Liu Qiangdong flew back from Europe, and the activity ended second days and then flew away.

Jingdong clothing started relatively late, the first batch of settled merchants are not big names.

The first man's trousers brand on the open platform is called RSL, which is mainly a foundry for famous brands.

They didn't have special expectations and how much they could sell. The result was that the sales volume increased from 35 yuan to one hundred thousand yuan per month to $4 million, which is a great benefit for the merchants in the Jingdong.

Users who buy Jingdong clothing also have the migration process.

As early as

The purchase of 3C products is dominated by male users. When these people form a family, their accounts may be purchased from household appliances, 3C, consumer goods and clothing.

This is a sketch of Jingdong's portrait of users at that time.

Around 2015 was a year of rapid growth of Jingdong clothing, with the number of brands entering the market rising.

Once attracted UNIQLO to enter, sold ten days later quietly left.

In fact, Jingdong apparel has been seeking diversified strategies.

Support designers, introduce foreign regional brands, and build the tide brand nowadays.

More importantly, Jingdong has been making great efforts to make big luxury electric providers.

In June of this year, Jingdong invested $397 million to invest in the fashion shopping platform Farfetch and became one of its largest shareholders. Liu Qiangdong joined the board.

In September, Jingdong launched an independent appTOPLIFE on luxury goods. The project is not affiliated to any department at present. The person in charge directly reports to Liu Qiangdong.

Jingdong is also actively working with major fashion week.

Mrs. Zhang Zetian, as a consultant of Jingdong fashion brand, is active in various fashion activities, focusing on supporting new designers and original brands.

"If I can make Chinese designers know more about the international fashion field with the help of Jingdong's luxury platform, then my work will be done," she told Hong Kong Tatler.

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