How About Tmall Double 11 Men'S Clothing Sales?

According to the world clothing and shoe net, it affects the global consumers and industries.

Shopping carnival is on the scene.

Yes

This short day is not only an important node for year-end sprint, but also a test of brand retail supply chain.

According to the final data,

Double 11 total turnover reached 168 billion 200 million yuan, a record high.

Among them, wireless pactions accounted for 90%, logistics orders 812 million, through the completion of 1 billion 480 million Alipay payment, the peak payment 256 thousand strokes, is 2.1 times last year.

Consumers from 225 countries and regions of the world participate.

It is noteworthy that the official flagship store of Nike, the US sports brand, has become the first 1 billion breaker in Tmall history.

At the same time, Nike and Hai Lan home become the fastest breaking brand at the same time, Tmall double 11 officially opened less than 1 minutes, the two almost simultaneously achieved sales of 100 million yuan, become the first batch of "Tmall double 1 billion 100 million yuan club" members this year.

It is reported that 1 hours, hundreds of millions of business brand number reached 62, of which China accounted for more than half of the brand.

According to the product classification, the best selling men's clothing is Hai Lan's home.

The Hai Lan home group, known for its "National Men's wear", is infiltrating the Chinese consumer market with its larger store size and ambitions.

According to the first three quarters of Hai Lan's earnings report, group sales increased by 3.4% to 12 billion 478 million yuan in the 9 months ended September 30th, and net profit increased 4.07% to 2 billion 513 million yuan over the same period.

Among them, the same name brand Hai Lan's home is still the main source of income of the group, with a revenue of 10 billion 212 million yuan, accounting for 81.84% of sales.

In the first three quarters, the total number of stores in Hai Lan's home was 5608.

With the arrival of the upgrading of consumption, Hai Lan's home was once called the "local ZARA". It has distinct characteristics of the times, and is facing the latest challenge of being younger and fashionable.

But since 2016, Hai Lan's home is carrying out a complex brand pformation plan, including sponsoring the online variety to achieve its younger image pformation, becoming a fast fashion brand UR, employing actor Lin update as a brand spokesperson, and launching a joint name series with designer Xander Zhou.

In the 2017 rich list released by Hurun, Zhou Jianping, chairman of Hai Lan's home, ranked first among the fashion industry tycoons at 40 billion.

The second generation of group management and Zhou Jianping's son Zhou Lichen, who became president of Hai Lan group in February this year, has brought a more internationalized and younger management perspective for Hai Lan's home.

Men's clothing ranked second in UNIQLO, and the top 10 brands included GXG, PEACEBIRD MAN, JACK&JONES, playboy, Semir, Mark Ed Faye, Metersbonwe and Bosideng.

The best selling dress is UNIQLO, which breaks one hundred million of the sales in just a minute.

Relying on a strong shop network, there are no obvious boundaries between the two sides of the line. This year, UNIQLO conducted the first new retail test for double 11.

On the eve of double eleven, the 2017 "double eleven consumer expectation survey" released by UNIQLO and the third party Research Institute found that consumers' double eleven shopping faces many problems, and put forward new expectations for "excellent quality".

Therefore, UNIQLO launched the double 11 activity named "intelligent and smart Eleven: smart and smart life, smart new consumption", and the more than 500 stores in the country supported Tmall for the first time and the store itself.

In addition, the new retail service innovation, such as "store discount early detonation", "shop shop 100 selected goods synchronous discount", "the fastest store within 24 hours in a store," and "personalized value-added service of shops", provided more scenes and buying channels for double 11, and opened up remote stock, and also helped to alleviate the logistics pressure of the double 11 period. O2O

Some analysts believe that the reason why Chinese consumers are so fond of buying uniforms in double 11 is that consumers are more inclined to buy practical and functional products with greater discount than those of 11, commonly known as "hoarding goods".

The basic style of HEATTECH, ULD high grade light down clothing is still the most popular style of UNIQLO.

Since 2015, UNIQLO began to shift its focus of development to online pfer, to reform its electricity business to meet the needs of consumers. In addition to its three party e-commerce platform such as Alibaba, Tmall also introduced high-tech unmanned machines and LED digital screen "intelligent buyers" to physical stores, thereby enhancing consumers' shopping experience.

Under the correct strategy, the fast selling group of UNIQLO parent company surged 148% to 119 billion 200 million yen, or 6 billion 960 million yuan, to a record high in the year ending August.

Group sales increased by 4.2% to 1 trillion and 860 billion yen over the same period, and gross profit rose 5.1% to 909 billion 200 million yen.

The sales of overseas UNIQLO market, including the Greater China market, increased by 8.1% to 708 billion 100 million yen compared with the same period last year, while operating profit surged 95.4% to 73 billion 100 million yen.

The sale of women's clothing was second VERA MODA, followed by ONLY, Eve, Korea, dresses, Taiping bird dress, Bosideng, Lok Ting, Ou Shili and Teenie Weenie.

Nike, Adidas, Anta, New Balance and Lining became the best-selling sports brands.

Some analysts believe that Nike's success in the double 11 is due to a large discount strategy.

In addition to the brilliant Nike, the domestic sports brand Anta and Lining are also squeezed into the top five.

More interesting reports, please pay attention to the world clothing shoes and hats net.