Clothing Electricity Providers Highlight Advantages Through Double Eleven

"The electricity supplier is a kind of sales channel, it is only auxiliary, in the final analysis, we should strengthen the entity."

Zhang Peihua, deputy director of Shaxi town economic development and science and Technology Information Bureau, said that the cold shoulder of the "double 11" Shaxi Town garment industry this year reflects the rational thinking of enterprises on their pformation, and also shows that Shaxi's garment industry is accelerating pformation and development.

After many years of rapid development, the clothing industry concentrated on the problem of surplus production capacity before and after 2010, and the garment industry also entered the "labor pains" of pformation.

It has been regarded as an effective way to "eliminate inventory" and solve the problem of excess capacity.

But after experiencing the "hot business" of clothing in recent years, the electricity supplier has not fundamentally reversed the trend of increasing apparel industry inventory and declining profits.

"High inventory, high return rate, a" double 11 "down is just good data, but we profit little or even lose money.

The town of Shaxi

Director Zhang said that the development of e-commerce business needs to build a dedicated marketing team, and according to the requirements of the electronic business platform, hoarding high inventory, comprehensive calculation, operation cost and offline marketing is quite, or even higher.

What is more worrying to enterprises is that the return rate of clothing electricity suppliers is relatively high, and the processing costs arising therefrom bring additional burden to enterprises.

Since last year, the company has made a decision to "return to the entity".

Although retaining a small part of the electricity business, but the focus has been pferred to the production R & D and marketing entities.

"The consumer data obtained from the entity store is more authentic, which provides support for the precise production and marketing of the enterprise, and the enterprise's mind is more practical."

Zhang said that at present, the company has more than 10 entity stores in Zhongshan, and plans to develop more types of products to store the layout outside the province.

"Many clothing enterprises in Shaxi are doing" precision marketing ", and now do not worry about inventory problems.

Zhang Peihua said that "full channel" marketing has become an important means for Shaxi clothing enterprises to achieve "precision marketing".

By collecting and analyzing the consumption data of various channels, the sales of enterprises are more important.

Nowadays, in addition to the traditional online and offline marketing modes such as electricity suppliers and physical stores, some enterprises have begun to try more personalized sales methods such as online private ordering.

Production management reform, the production process tends to be "short and fast".

The reform of enterprise production management also provides support for the Shaxi clothing industry to solve the inventory bottleneck.

Establishing rapid response production system and flexible supply chain is the core of reform, and technological pformation is an important means.

According to statistics, in the past two years, Shaxi town has organized and helped enterprises to declare technical funds of over 6 million yuan at all levels and at the same time, actively encouraging enterprises to introduce new production equipment and new technologies, and implement "machine substitution".

Nowadays, garment CAD, CAM, computer controlled sewing machine, computerized embroidery machine, automatic bag opening machine, computer pattern sewing machine, computer controlled cloth spreading machine and so on have been gradually popularized in the clothing enterprises of Shaxi town.

Under the impetus of various technical forces, Shaxi

The production cycle of large orders has been compressed by nearly half.

Gigang Technology Group is one of the more successful enterprises through technical pformation.

The enterprise has introduced the automatic suspension system applied to production links from abroad.

The system can realize rapid pfer of finished products, reduce manual intervention and improve production efficiency.

With the help of the system, the output of the production line can be increased by 50%.

In addition, the company has established a rapid reaction system for product production.

At present, the company's order production mode has changed from traditional OEM to ODM, that is, it is no longer simply for OEM production, but also provides design services for customers at the same time of production.

With the help of various production technologies and management mechanisms, from concept formation to design to mass shipment, the production can be controlled for half a month or so.

Speed up production links provide space for enterprises to carry out R & D innovation, and also release the "magic spell" of enterprise product inventory.

Peng Cansen, deputy director of Shaxi town economic development and science and Technology Information Bureau, said that under the combined role of production management and technological pformation, the production mode of Shaxi garment enterprises has gradually changed from the traditional "lump" mass production mode to the "chain like" quick response production mode, and the production process has gradually become "short and fast", so that the sales demand under the online and offline industry is more flexible.

Internal control quality: clothing enterprises "quality" market

Market research data show that in recent years, domestic clothing brands are accelerating the occupation of commercial complexes in major cities of China, and the online offline market is gradually being challenged by foreign fast fashion giant brands.

In the interview, reporters found that the local brand clothing enterprises in Shaxi also noticed this trend, and planned to increase investment in product R & D design, strengthen product quality control, and seize the market with quality.

Winning by quality is also the starting point and goal of supporting the development of garment industry in Shaxi town.

Zhang Peihua, deputy director of Shaxi economic development and science and Technology Information Bureau, said that after years of brand and product quality cultivation, Shaxi has initially established a product brand matrix, which has been applied to small and medium-sized businesses.

Guangdong famous trademark "Shaxi + icon" has been established, and there are many textile and garment enterprises (municipal) technology (R & D) centers, and the quality control system has been relatively mature.

Combined with the construction of China's garment manufacturing town and international fashion clothing Town, Shaxi town is opening a new round of "quality build" project.

Among them, Shaxi town will actively promote the construction of China's fashion designers (casual wear) creation base, the China clothing printing research and development center and the national textile fabric Museum Zhongshan Pavilion and other 3 state-level service platforms in the town, providing service support for the development of Shaxi garment industry, such as talent, technology research and development, and entrepreneurship design, to further enhance the brand and quality of Shaxi clothing.