Embracing The "One Belt And One Road" Model, Chinese Textile Enterprises "Go Out" To Expand Their New Horizons.

On November 10th, general secretary of the CPC Central Committee and Chinese President Xi Jinping left for Beijing to attend the twenty-fifth informal APEC (APEC) leaders' informal meeting. After that, he made a state visit to Vietnam. On the eve of his visit, General Secretary Xi issued a signed article entitled "creating a new situation in Sino Vietnamese friendship" in the Vietnamese people's daily.

The article points out: after entering the near future, the pragmatic cooperation between China and Vietnam has been further expanded. "China has maintained Vietnam's largest trading partner for 13 consecutive years, and Vietnam has become China's largest trading partner in ASEAN countries, with bilateral trade volume of nearly US $100 billion in 2016.

More and more Chinese enterprises are investing in Vietnam.

The Tianhong Group, which is known as the "name" of the general secretary, is the world's largest textile supplier of core cotton textiles, the world's largest textile circle and the world's largest scale, and the Tianhong Textile Group Co., Ltd.

Tianhong China is headquartered in Lujiazui financial and Trade Zone, Pudong, Shanghai.

It is the 10 strong enterprise in China's cotton textile industry and the Fortune 500 company in China.

In 2004, it was listed on the main board of Hongkong, with stock code HK2678, assets over 15 billion, and business scale up to 20 billion yuan.

Facing the complex international political and economic situation, Chinese enterprises need courage and strength to go out, and Chinese textile enterprises represented by Tianhong Group respond positively.

"National strategy, implementing international cooperation in production capacity, accelerating the layout of overseas industries, and setting an example for textile enterprises to go out.

In recent years, China's textile industry has made new progress in "going global".

Tianhong, Bailong Orient, Huafu color spinning, YOUNGOR, Lu Tai, Xin Da Dong, Yu Lun and other enterprises have invested more than 2 million 500 thousand spindles of cotton spinning in Vietnam, and cotton yarn output exceeds half of Vietnam's total output.

Shenzhou International, Yi Fa, Dong Du and other large knitted apparel enterprises have basically built up the mode of close matching of domestic and Southeast Asian capacity.

Sponsored by China Federation of textile industry, China Council for the promotion of international trade

It was held in Nanjing shortly before the 2017 China textile industry "going out" conference, which was organized by the Federation of China textile international capacity cooperation enterprises, the Jiangsu Provincial Commission on economic and information technology, and the Jiangsu Textile Industry Association.

Gao Yong, secretary and Secretary General of the China Textile Industry Federation, said at the conference that the overseas investment of China's textile industry has been accelerated in recent years, and the initiative of the enterprises in the international layout has been markedly enhanced, and the breadth and depth of the international layout of the textile industry have been expanded.

The international layout of the textile industry can play a strong supporting role in the construction of the powerful country, and it has a positive interaction with the pformation and upgrading of the industry in China.

At present, China's textile industry is entering a period of great adjustment and great development.

With the implementation of the "13th Five-Year" policy and the development of the "one belt and one way" construction, more countries along the belt will become a new growth point of textile trade. Our ability to adapt to global competition will be further enhanced, and the level of market planning and layout will further improve.

Earnestly implementing the 13th Five-Year plan and embracing the "one belt and one road" need to start from the following aspects:

First, we must adjust the layout of the market.

The three traditional markets are still the main battleground of China's textile exports. We must focus on improving the quality and developing high-end products. We can build on the existing foundation and vigorously develop and deepen the market in South Asia, Central Asia and central and Eastern Europe.

For ASEAN, it is necessary to strengthen the integration of industrial chain and achieve partial industrial pfer.

By balancing the layout of the global market, we will achieve the sustainable development of China's textile industry.

Two, enterprises must pform and upgrade.

In the information age, due to the progress of science and technology, the speed of upgrading products is very fast. People's demand for goods and the price performance of goods are becoming more sophisticated. Quantity demand is decreasing and quality demand is increasing, resulting in fierce competition in the market.

At the same time, as the contradiction between overcapacity in manufacturing and processing industry is more prominent, the global production pattern is facing a severe restructuring process.

With the international market's pursuit of medium and high quality products, the advantages of China's original textile trade are weakening, and the original production mode has been difficult to develop.

Enterprises should change their past production strategies, enhance their competitiveness through innovation, seize the development opportunities of "one belt and one road", and accelerate the pformation and upgrading.

Three, we must do well.

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The core competitiveness of an enterprise is to provide the best and best quality products and services for the market or society so as to make profits so as to ensure the sustainable development of enterprises.

Pien Tze Chi, produced in Zhangzhou, Fujian, has survived for decades. No matter how the market is changing, the product and the company have not failed.

Because this product is irreplaceable, it can be replaced, it also has its own characteristics, is a hard product.

So we go to the "along the road" countries to explore the market, we can not because of their low demand, the rough, smashed our brand, ruined our image.

Four, we must have our own brand.

Nowadays, textile competition and homogenization become more and more serious internationally.

When enterprises are increasingly unable to gain competitive advantage through differentiation, products, prices and channels, brand building is to create a unique personality image in the hearts of international consumers.

Exporting goods without brands is like an international "vagrant". It has no identity, no prospect and no future.

To establish a brand is to issue an international "passport" and "passport" for its products, protect its products from infringement of intellectual property rights, make personal identification in competition with similar products, and form a distinct personality, thereby representing and representing the competitive advantages of products.

Five, we must inject cultural elements.

On the "one belt and one road", we must learn to carry out civilized dialogue with products through products.

In those days, our silk became a luxury that every country pursued, because it not only condensed the spirit symbol of the times, such as values and aesthetic taste, but also displayed the times.

The characteristics of grade, technology and quality make consumers satisfied and produce recognition and favor.

Our textile and clothing should not only be good at influencing people with our cultural spirit and values, but also be good at infecting people with our civilization development and technological achievements, thus leading the trend, guiding consumption, bringing different lifestyles into common civilization, and pcending nationalities, surpassing national boundaries, pcending consciousness, and entering the hearts of the people, becoming a common aspiration and interest.

Of course, this should also become a higher goal and realm pursued by China's textile and garment enterprises.

For the next step of the international layout of textile industry, Gao Yong said that the international layout of textile industry can play a strong supporting role in the construction of textile power, and it has a positive interaction with the pformation and upgrading of the industry in China. We should fully release the positive momentum of the international layout to support the construction of textile power.

First of all, China's textile industry can achieve international integration of industrial chain through international layout.

The pnational pfer of part of the capacity of the textile industry is an objective rule proved by history.

Actively adapt to this historical trend, through greenbelt investment in key regions and key countries, form the new production capacity agglomeration of China's textile industry capital, which can form the optimal productivity layout of "China's domestic + overseas key areas" to the maximum extent, and maintain and enhance the core competitive position of China's textile industry in the international supply chain.

Secondly, China's textile industry can enhance the status of the industry's global value chain through international layout.

Industry associations support enterprises to actively acquire high-quality resources of the global textile industry chain through overseas investment mergers and acquisitions, enhance core competitiveness and develop stamina, and expand the global development space of China's textile industry.

In addition, through the international layout cooperation, we will take the initiative to achieve global resources docking.

To cultivate a number of multinational manufacturing and fashion groups based on Chinese mainland and drive a number of developing countries to achieve win-win development is the right meaning for China to become a powerful textile industry.

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