"New Retail" Is Popular. Why Does Ningbo Electricity Supplier Stand Out In The "Double Eleven"?
"Successful companies in the future will be compatible with all kinds of pactions. The future" double eleven "will not distinguish between online and offline battlefields.
Channels are only accessories. Quality products and good experiences are always the core of retail, and also the supporting point for long-term development of e-commerce. "
Dan Yun Yun design director Lu Dandan said.
According to her, Dan can be trying to customize the cashmere sweater service to the mobile client, strive to make online booking next year, and achieve the mobile terminal ordering and customization within 5 years.
Taking the online Festival "Dongfeng" and accurately analyzing the needs of consumers in the new era, the Ningbo electricity supplier once again handed in a beautiful pcript in the "double eleven".
According to the General Administration of customs, in November 11th, the total number of cross-border imports was 16 million 190 thousand, of which Ningbo released more than 6 million orders, ranking the highest in the country, accounting for 37.4% of the total market share.
On the same day, the volume of cross-border shopping that was only shipped by Shun Feng exceeded 28 thousand, and the average cross-border goods increased by 6 times.
Orders are flying like snowflakes.
Electric business enterprise
Backstage, the "engine" of logistics distribution starts immediately.
On the day of November 11th, hundreds of thousands of packages were sent from Ningbo to around the world, with more than 500 thousand pieces per day.
World clothing shoes and hats net
Xiaobian understands that this year's "double eleven" is still strong in Ningbo's textile and garment enterprises. In addition to Pacific bird, GXG men's wear ranks third in Tmall men's wear sales list, and Tmall home textile ranks seventh in the list of home textile sales.
AUX, the leader of Ningbo's home appliance brand, has also made a mark in the celebration of the electricity supplier. With the sales of more than 800 million yuan per day, Tmall ranked ninth in the sales of Tmall.
Behind the brilliant achievements of "double eleven" is the booming e-commerce industry.
Since the start of the "electricity market change" operation in 2014, a number of industrial parks with high quality talents and perfect service have sprung up in Yongcheng, providing fertile soil for the development of excellent e-commerce enterprises.
At present, the Ningbo electricity supplier park has gathered more than 3000 business enterprises, with a registered capital of more than 10 billion yuan. In the first three quarters of 2017, the tax revenue grew by 70% over the same period, and the local enterprises such as Bo Yang and Taiping bird were flourishing. Ning Xingyun, silk Road, IDA and other cross border electricity suppliers "entered the new era", and the industrial cluster effect became increasingly significant.
In addition, this year's "double eleven", Taiping bird opened the flash shop to Taiwan, and completed the full coverage of all the provincial capitals in China.
At the same time, the company also followed Tmall's "sea going" plan, laying the electricity supplier network for the whole world, bringing the "Ningbo outfit" to 90 million Chinese people.
Data analysis capabilities and upgrading of distribution systems are also
Online commerce
"Lay a solid foundation".
With GXG Ningbo headquarters as the core, a large network of data covers all the stores in the country.
During the "double eleven" period, GXG will carry out the "intelligent sub order" based on the inventory situation of the stores near the receiving place, while ensuring the inventory of all stores and improving the delivery speed at the same time.
Shun Feng express uses digital means to realize the whole process management, closely links all links of logistics, and accurately forecasts the express volume of every city, every administrative region and every distribution network, and sends the goods in advance to the management area closer to the consumers.
Xiaobian learned that the "double eleven", Shin Feng invested nearly 7000 tons of aviation capacity, more than 20000 vehicles on the new peak line, more than 20000 new trains and 200 new high-speed rail vehicles, and combined with volume and timeliness requirements to enable railway resources to ensure that the goods arrived at the place of the receiver quickly and undamaged.
From commodity production, order distribution to logistics and distribution, all links of the electricity supplier's industrial chain have been "speeded up" to boost the good growth momentum of Ningbo's electricity supplier economy.
In the first three quarters of this year, Ningbo achieved a retail sales volume of 87 billion 206 million yuan, accounting for the first time in the province's share of 10%, an increase of 38.96% over the previous year, and the total consumption of the network was 66 billion 442 million yuan, accounting for 15% in the whole Province, up 34.66% over the same period last year.
At present, subject to
Internet economy
The birthplace of Hangzhou and the small commodity capital of Yiwu, "double attack", Ningbo is relying on a deep manufacturing base and a well-developed export-oriented economy, looking for an economic development mode that meets the needs of the city itself.
In this regard, experts believe that in the face of the entity business "counterattack", e-commerce enterprises need to do is not evade, but embrace.
Nowadays, with the popularity of mobile payment, the boundaries of online pactions and face-to-face pactions are becoming increasingly blurred, and online and offline integration trends are becoming more and more obvious. Therefore, efforts to implement the "new retail" continuous pformation in order to stand out in the electricity supplier industry.
Prior to this, Tianyi Plaza created "Cash Free intelligent business circle". Yongcheng large vegetable market has posted Alipay's money code, and no convenience store has completed the first show in Ningbo. Alibaba and Sanjiang, Yintai and other entities have carried out cooperation to provide a good demonstration for "new retail".
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