Double Eleven Lining And Anta Lead The Local Sports Brand

World clothing shoes and hats online news, double eleven perfect ending, each big

A report from Tmall official shows that the consumption of the dominating movement is still dominated by the international giant Nike. The US brand is pressing on its old rival Adidas, and continues to lead the two brands. The two brands have exceeded the turnover of the whole day in 1 hours, of which Nike official flagship store has become the first one to break 1 billion in the history of Tmall clothing.

Let's take a look with Xiaobian.

In the domestic sports brand, Anta group's electricity supplier sales all day reached 670 million, an increase of 66% compared with 2016, and continued to lead the list of local sports brands.

Lining Tmall flagship store sales reached 215 million yuan, ranking second in the local market.

The third place is XTEP, whose total online trading volume exceeds 207 million, of which Tmall flagship store has a single store sales of 100 million yuan.

Following the 170 million yuan in 2015 and nearly 400 million in 2016, Anta group's double 11 sales reached a new high this year, reaching 670 million yuan, ranking the first place in the domestic sporting goods industry.

Anta claimed that it broke the trading record of 2016 to 400 million yuan in the 9 hours of the opening day. Meanwhile, its brand FILA ranked ninth in the world, but it did not rank among the top 10 in the final list.

Anta said that the 11 increase in sales this year was mainly due to three factors.

First of all, the number and type of products have been expanded from 600 last year to 1100.

Second, many preferential schemes set up this year have led to sales scale.

The three is about later logistics. Anta says it has set up cloud storage in many key logistics nodes cities across the country to speed up delivery.

In fact, in the past two years, the business of Anta group has developed rapidly.

At present, the brand adopts the strategy of "dual product + multi platform + building cooperation". Apart from its own official website, it also opens official flagship stores on platforms such as Tmall, Jingdong and vip.com, and grants some third party retailers' online sales rights, and provides online contributions on the electronic business platform.

According to the 2016 earnings report, the electricity supplier business is one of the fast growing businesses of Anta group, which claims that its online sales are no longer just a channel to clean up inventory.

When the interim results were released in August this year, Anta Chief Financial Officer Lin Zhan said that the retail sales volume in the first half of the year increased by about 60% compared to the same period last year, when the proportion of total sales accounted for more than 10%. It is expected that the proportion will continue to rise in the second half of the year, which is expected to exceed 20%.

In November 13th,

The company announced two 11 data, its Tmall flagship store sales reached 215 million yuan, also set a new record, second only to Anta, ranking the second place in the local sports brand.

Lining said running products are the most popular category this year.

This year's mid-term financial report shows that in the first half of this year, Lining's electricity business revenue was 720 million yuan, an increase of 58% over the same period, accounting for 18.2% of total sales.

The third place is XTEP. The brand announced that the sales of the electronic business reached 100 million on the same day, and the whole network exceeded 207 million, up 83% compared to the same period last year, which is the first place in the domestic brand.

And consistently ranked the top five in the domestic industry 361 degrees, this double 11 did not rank among the top ten.

It is not suspense that Nike and Adidas's two major international brands continue to leave behind their local businesses.

Among them, Nike announced the paction of less than 1 minutes after the start of the double 11, and Adidas followed closely. The two brands both exceeded the turnover of the whole day in 1 hours, and Nike's official flagship store became the first one to break 1 billion in the history of Tmall clothing.

However, the specific sales of the two brands were not disclosed.

On the eve of double 11 this year,

He has worked with Tmall to achieve retail cooperation, and the two intelligent stores under the leadership of the two sides have opened their business in Shanghai and Hangzhou respectively.

Consumers can go online to shop next door to buy a key purchase of goods, and Nike takes the digital test of orders and passenger flow.

At the same time, Nike's 50 direct store stores are placing orders under the online order this year.

During the double 11 pre-sale period this year, Tmall data shows that Nike has become the most anticipated brand on the platform.

While Adidas's data on Jingdong platform are more bright, sales grew by 93 times compared with the same period last year.

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