Nordstrom Preparing For The Upcoming Holiday Shopping Season

According to the world clothing shoes and hats net, on November 15th, domestic consumers just sent away.

Foreign consumers will also welcome their annual shopping carnival.

From Thanksgiving Day, "black Friday" to Christmas and new year's holiday shopping season, it will sweep the whole retail trade in Europe and the United States, and merchants will enter the "ready for war" state early.

To meet the upcoming holiday shopping season, the US high-end chain store retailers

At present, 24 hours line service is being tested in some areas.

That is to say, after the launch of this service, consumers who shop on their website can go to Nordstrom store 24 hours a day.

Commodities.

As a matter of fact, as early as 2015, Nordstrom tested the service under the line in 20 stores, and later extended the service to all stores.

However, the duration of the service has always been carried out according to the business hours of stores.

This time, in order to meet the diversified needs of online consumers, they decided to open the service in 24 hours.

Nordstrom joint CEO Blake Nordstrom explains that the 24 hour line service is mainly for providing convenience to those online consumers who have no time to shop in the daytime.

"At the same time, this year's holiday shopping season, we believe that the ability to digitize and our advantages in manpower, material resources and products can be brought into full play."

He said.

In addition, in order to achieve the ultimate goal of service, Nordstrom also said at a press conference that consumers who choose to pick up online shopping orders from stores can also make calls to pick up service points 10 minutes in advance.

In this way, when the customer arrives at the service point, the employee can not only pack his package, but also send the package directly to his car. "He can take the package directly without even getting off the car."

It is worth noting that this service not only means that Nordstrom needs additional services for online consumers, but also means that stores will open for 24 hours, which will be a great cost.

When asked how much money it would increase and how it would operate, its spokesman declined to answer this question.

In response, Sucharita Mulpuru, vice president and analyst of Forrester Research, a market research firm, commented that even if Nordstrom vigorously promotes this service, it should not have much impact.

"This service is directed at a very small part of online orders, which may not exceed 10%."

"Consumers who are happy to use this service tend to be mothers," she said.

They drove the car, carrying the baby in the car, and it was not easy to get off to the store to pick up the goods, so it was the best thing for the clerk to send the parcel to them.

And recently, Nordstrom also announced its third quarter earnings for October 28th.

Data show that in the third quarter, the company's online sales reached $746 million, an increase of 13.7% over the previous year, accounting for 21.1% of total sales, up from 18.9% in the same period last year.

Looking at the first three quarters of fiscal year 2017, Nordstrom's online sales reached $2 billion 510 million, an increase of 16.4% over the previous year, accounting for 23.8% of overall sales, up from 21% in the same period last year.

The specific financial data for Nordstrom in the third quarter are:

Net sales amounted to US $3 billion 541 million, an increase of 2% over the same period last year.

The sales of official website Nordstrom.com reached US $534 million, an increase of 7.4% over the same period last year.

The sales volume of its discount website NordstromRack.com and HauteLook online store is 221 million US dollars, up 33.3% over the same period last year.

The total net income of the company was US $114 million, a net loss of US $10 million last year.

The specific financial data for Nordstrom in the first three quarters are:

Net sales amounted to US $10 billion 537 million, an increase of 2.7% over the same period last year.

Official website Nordstrom.com's sales volume was $1 billion 901 million, up 13.5% over the same period last year.

The sales volume of its discount website NordstromRack.com and HauteLook online store is 609 million US dollars, up 26.3% over the same period last year.

The total net income of the company was US $286 million, up from US $153 million last year.

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