Wuhan Gets Together With MALL. Do You See It?

Last year, Wuhan Detonating the "Moore tide", according to incomplete estimates, in the next five years, more than 20 Moore cities of different sizes rise in Seoul. In the face of more and more intense market competition, all of them have been opened, built or planned. Moore City Is it ready?

At the end of last month, the Han Shang Ginza shopping center in Zhong Jia village, Hanyang began trial. Do business Another Moore town has set up a cover in our city.

Miss Lin, who lives nearby, is very calm about this. She says it is not a big news in Wuhan to build Moore city and Moore city now. "There are so many Moore cities in three towns in Wuhan."

The close contact between Wuhan and commercial Moore began in 2004. By the end of last year, only the Xudong pin Mao and Jianghan Road Wanda Plaza had been built and opened.

But from last year, Wuhan suddenly detonated Moore city construction craze. Over the past year, besides the Han merchants' Ginza, there are also the first MALL along the Yangtze River in Hankou, the Wanda Plaza in the water chestnut lake, the Wuhan Moore town in Hanyang Wangjiawan and Optics Valley International Plaza in Wuchang. In the second half of this year, there will also be the Moore city of Wu Shang, the opening of Wanda Plaza in Zhuankou, and the Dongsha Plaza in East Lake, Shahu, Wuchang.

Wanda Group plans to build 6 Wanda Plaza in Wuhan, mostly a city complex integrating shopping, leisure, entertainment, business, and office buildings. The first phase of the Zhong Wu Wu Jiashan shopping center has been opened. According to the plan of Zhong Bai group, five modern shopping centers will be built in Wuhan, and the site of Wuchang Moore city is also located near the Asia Trade Plaza.

According to incomplete statistics, there are more than 20 commercial moles built, built and planned in our city, with a total construction area of more than 4 million 500 thousand square meters, equivalent to more than 20 Xu Dongpin products.

　 Some new MALL are lacking in popularity.

Recently, reporters have learned that some MALL is still in the breeding stage, and the business situation is not satisfactory at the moment.

The Moore city of Wuhan, Wangjiawan, Hanyang, with a total planned area of 300 thousand square meters, was opened in December last year. It has been regarded as one of the commercial projects to promote the upgrading of Wangjiawan business circle. However, after more than half a year's operation, businesses have been evacuated. The number of shops in their B buildings and C buildings has been "empty window period".

Reporters see, in the non weekend, some small shop clerks often do nothing in the dry shop, sometimes sometimes less than a half hour wait for a guest to enter the shop. Even at the peak of six or seven in the evening, many restaurants and restaurants can see many vacancies. "War pot strategy" staff said, compared with their water chestnut lake Wanda shop, Wuhan world store, the business gap is far away.

Before "51", when visiting many shops on the 1st MALL along the Yangtze River, no hot scenes were seen. Informed sources said, "along the Yangtze River one" investment progress is not as fast as expected.

Before, Wang Shouqing, assistant director of Wanda Group, said in his talk about the upcoming opening of Wanda Plaza, Zhuankou is not the core business circle at the moment. After the opening of Wanda, it will suffer pains in the short run, and it will take one or two years or even longer. {page_break}

　 Positioning is too similar.

According to the plan, in the next five years, there will be more than 10 commercial moles in our city, and the MALL competition will be even more intense. Will the commercial MALL in Wuhan be flooded?

Professor Wu Ming Ming, a professor and director of the school of economics and management, Wuhan University, said that Wuhan needs a large commercial Moore, and modern people are more concerned about consumer comfort. Commercial MALL has multiple functions to meet the diverse needs of consumers. Moreover, all regions in Wuhan need their own business centers. People in different regions do not need to run too far, so they can find a good place to consume, eat, relax and entertain.

A number of local businessmen said: "MALL is the main form of business development in the future." People have enough shopping bags, and their consumption demands have been raised. They should not only buy things, but also have entertainment and meals. Wuhan has the soil suitable for the growth of commercial MALL, and the urban environment, consumption level, shopping habits and so on can match the large MALL.

Wu Xian Ming admitted that a city can accommodate several commercial Moore, and there is no specific index. Today, some commercial Moore's "bad symptoms" may be related to unclear positioning. At present, most commercial Moore positioning is identical, homogenization competition is serious.

He suggested that although they were all MALL, they could have different positions. For example, some areas are large to 4.5 million square meters, some only about 100000 square meters, which can be accommodated by different things.

For example, he said that the Moore city of Wuhan could be divided into different types, such as shopping, catering, amusement, and so on. The consumption of customers will be more targeted, facilitating the complementation of various formats and gathering popularity.

　 Some Moore began to break through.

Reporters learned that some local Moore cities have begun to adjust their positioning and strive for a new round of breakthroughs.

MALL, one of the people along the Yangtze River, introduced the theme of "super experience" and launched the strategy of cross-border alliance. On the eve of May 1, the MALL joined hands with Wuhan public transport group ferry company and new Hankou travel agency to develop a "river on a day tour" project in the two rivers and four coastal areas. Tourists will take part in the "one day tour on the river" and there will be a stop to visit the shopping mall on the 1st MALL along the Yangtze River. One person along the Yangtze River said that due to the intersection of the two rivers and the commercial source of Hankou, the integration of business and tourism culture will be realized in the future.

In addition, the CJ Cosplay animation carnival was staged during the May 1 MALL, attracting many fashionable people's attention. After the May 1, there will be Youth Animation Festival, fairy tale world, International Fashion Festival, Miss World Tourism and other activities. It is expected that more than 200 activities will be held this year, and 600 thousand customers will be able to accommodate the annual activities.

People in Wanda Plaza also revealed that Wanda Plaza, which is located in three towns, will be planned and constructed according to the needs of consumer groups in different departments, such as department stores, brands, restaurants, entertainment and other facilities. For example, Dongsha Plaza, which is expected to open in September, will be built into flagship store of Wanda. It plans to build a luxury center and introduce as many international brands as possible.