Semir Super Fans Festival!

It's been 21 years since Semir saw Semir's national brand.

In the past 21 years, we don't know when the foreign clothing brand has become our first choice.

Whether it's a fast fashion brand or a luxury brand, when we talk about the topic of clothing, we always talk about foreign brands, but we don't know where to start with the domestic clothing brand.

With the curiosity of the survival status of the domestic clothing brands, I am going to explore Semir, one of the representatives.

Under the strong offensive of foreign brands and the big wolves behind the big electricity providers, what advantage does the domestic brand take to make a way out?

Micro-blog paid special attention to it and found that Semir began to do things quietly in October 17th.

Two traffic stars, Yang Yang and Ouyang Nana, make a video of the Semir super fan Festival.

The huge fans behind the stars are Semir's "tap water". They will support the stars and turn them into brand support.

I saw several 90 friends from micro-blog who forwarded this message by coincidence, and attached a long remark.

Even my outsider can't help sighing: for a brand, fans are more persuasive than advertising if they do not take the rewards.

Then, in October 19th, Semir released a series of fans posters.

I saw the words "Semir Super Fans Festival" on the poster.

Posters, designers, students, graphic models, advertising creatives...

8 different age, Semir fans from different professions, pass the brand emotional temperature, and tell their exclusive story with Semir.

Several micro-blog heavyweight V also co voicing, helping the event, Qi Qi in micro-blog, a "Semir recall" wind.

This wave of memory killing also allows fans to comment on micro-blog's messages spontaneously, and to tell the stories that speak with Semir.

Those who were poked by Semir included my passers-by.

After I became interested in Semir, I began to dig deep into his marketing mode, only to discover that the former was just the tip of the iceberg, and the bigger trick was still behind.

Semir's main strength lies in the 6 live broadcast of 3 consecutive weekends.

They all use the new form of "offline shopping + online live broadcast raffle". Under the Internet environment, fans can get promotional information anytime and anywhere, and then go shopping in stores.

After shopping, fans naturally know that they can participate in activities and watch live broadcast.

Unconsciously, Semir achieves the purpose of communicating with fans.

Semir is not limited to the single mode of online sales, digging deeper into the battleground and winning more purchasing power.

It seems that this is a wild way, but in fact it is based on accurate market judgement and confidence in its own strength.

From these direct seeding, we can see that at the same time, the welfare of Semir marketing is also declining: 50 percent off fans feedback, live gift giving - HUAWEIMate10, balance car, heart discount super single...

In communication with fans, in addition to the above gifts + discounts, Semir's interactive style is also reflected in the live broadcast.

In the live broadcast, the great events of Semir in the past 21 years have been launched one by one: the creation of Semir, the cause of public welfare, the establishment of schools for disaster relief, the cooperation and listing of Hollywood.

In addition, the memories of the past 21 years have been recalled in the live broadcast: the city of that time and the prevailing popularity at that time.

There are millions of live broadcaster live broadcaster and lottery, and more than ten million people have participated in the interaction.

Fans seem to be sitting on the Semir time machine and returning to those years.

In the live broadcast, Semir employees introduced their bits and pieces in Semir.

When a business gets bigger and bigger, there will be more and more people. If everyone works for the same goal, this dedication will be moved.

Semir has fully demonstrated that its products can meet the wearable characteristics of various daily scenes.

Whether it's a serious workplace or an entertainment occasion.

They can bring different fashion experiences to us.

Live fans constantly barrage interaction, from chat clothes to chat, to chat and Semir's memory.

These seemingly small changes are imperceptibly affecting the distance between Semir and fans.

On the eve of double eleven, the key moment of this big business competition, Semir relies on the national degree and the attractive discount, brings the warm crying and the memory to the fans this winter.

It's hard to win the hearts of fans if you really want to brand your fans.