The Layout Of China's Textile Enterprises Is Global Or More.

World clothing shoes and hats, Kampuchea, Burma, Vietnam factories, Milan offices, New York branch...... At the 122nd Canton Fair, a "global layout map of Lu Tai Group" was posted in the most prominent place of enterprise booth. "We will have more and more overseas locations." The company official said.

　　 Vietnamese clothing Industry competition and incentive need to be optimized and upgraded.

Experts at a recent seminar in Hu Zhiming, Vietnam, said that due to the underdeveloped supply chain and relatively low value, Vietnam's clothing industry is facing more intense competition in the world market from other countries such as China, Burma and Kampuchea. Because Vietnam's domestic enterprises are mainly engaged in outsourcing business of foreign companies, the added value of Vietnamese clothing goods is not high.

According to PhamXuanHong, chairman of AGTEK, Hu Zhiming, Vietnam's domestic enterprises should improve their skills, adopt new trade methods and update management so as to optimize production and improve efficiency.

According to a Vietnam online newspaper, speakers put forward some measures, such as making full use of the domestic market of over 90 million people, and maintaining and cultivating more key markets in the United States, the European Union, Japan, India, South Korea, Latin America and ASEAN.

Experts add that fiber production is needed. Weaving And dyeing, attracting foreign investment, and building modern textile factories.

Kampuchea clothing and shoes Class exports exceed US $5 billion mark

According to the data released by the Ministry of Commerce of Kampuchea, the value of clothing and footwear exported by Kampuchea has exceeded US $5 billion in the first nine months of this year. Clothing exports amounted to US $4 billion 900 million, accounting for 63% of the 7 billion 700 million US dollars exported in 2017 to 1-9 in Southeast Asia.

But in terms of percentage, footwear exports increased by 43.3% in the nine months, and earned 636 million dollars for Kampuchea.

Despite the substantial increase in the minimum wage level in the past few years, the increase in the export of clothing and footwear in Kampuchea can be attributed to the preferential treatment enjoyed by the country under the general preferential system (GSP) and the most favored nation (MFN) status. Both GSP and MFN provide duty-free access and / or lower tariffs for Kampuchea commodities.

The EU is still the largest market for Cambodian products, followed by the United States and Japan.

Speed up overseas investment, global layout of Chinese textile enterprises

The Canton Fair is regarded as the barometer and weathervane of China's foreign trade. At this exhibition, China's old textile enterprises, such as China Development Group, Huafu color spinning, Dai Yin group, etc., all hold "overseas layout cards". Actively integrating and configuring transnational resources and constructing the production mode of "China + neighboring countries" is becoming an important choice for more and more Chinese textile enterprises to optimize their production capacity.

"Since 2014, we have set up factories in Southeast Asia. In addition to labor costs, tariff preferences and proximity to the local market are also considered. Lu Tai textile Limited by Share Ltd two director of international business Song Weifeng said.

These overseas production bases match with domestic R & D centers and become the natural extension of many Chinese textile enterprises' industrial chains. Today, Lu Tai Group invested 60 thousand spindles and 30 million Beige weaving production lines in Vietnam. The layout of the whole industry chain from cotton yarn to fabric to shirt was basically completed.

China's textile enterprises have been implementing the projects of different scales and levels in cooperation with the governments and enterprises of the countries and regions along the "one belt and one road".

In Vietnam, more than half of the total output of local cotton yarn is created by Chinese enterprises such as Lu Tai, Huafu color spinning, YOUNGOR and so on. In Kampuchea, the Sihanouk Special Economic Zone, led by the red bean group, has attracted more than 100 international enterprises to enter, with 16 thousand employees.

At the Canton Fair, the China Textile Import and Export Chamber of Commerce issued relevant reports that the front end of China's textile industry has initially been transferred to overseas, especially in Southeast Asia. ASEAN has become the third largest textile and garment export market in China after the European Union and the United States.

In addition to the accelerated expansion of overseas production capacity, the overseas investment form of textile enterprises is becoming more and more diverse. Through brand acquisition, channel expansion, technological cooperation and capital operation, Chinese enterprises are constantly upgrading and upgrading to enhance their position in the global industrial chain.

China's women's clothing brand LILY has opened about 70 stores around the world. "From close to the consumer market and shortening the cost of marketing, we sell overseas as distributors and enter large business super stores and department stores." Lu Xin, Commissioner of overseas business department of Shanghai silk group brand development Co., Ltd. said that at present, the company is planning to open its first overseas direct store in Barcelona.

In addition to its own brand, last year, China's textile industry has seen many big acquisitions. Shandong Ruyi group bought the SMCP group of the parent company of France fashion brand Maje and Sandro for 1 billion 300 million euros, and the Shenzhen women's clothing brand, the foreign brand EdHardy, Laur L and IRO revenue capsule; Shanghai fashion brand Wenger bought the Korean brand TeenieWeenie.

Industry analysis, as a "shortcut" to quickly open the international market, the acquisition of mature foreign brands can reduce the cost of incubating private brand and expand the product variety of the company.

Guo Wei, deputy director of the apparel import and Export Chamber of Commerce of China, believes that professional marketing personnel and mature operation mode are the key to the long-term development of overseas investment. In addition, we must integrate with the world, introduce brand buying system, designers participate in the whole industry chain, set up the operation mode of specialized property rights departments, and improve the international recognition.

China's textile enterprises have also stepped up their efforts to expand overseas, and have been supported by the domestic business association platform, which is bridging the gap between domestic financial resources and enterprises' overseas financing needs. In March this year, the China textile international capacity cooperation enterprise alliance was established to resist disorderly competition and promote the docking and cooperation of high-quality international production projects. In the future, China will also accelerate the establishment of the information platform for "going out" and guide the rational investment of enterprises to "go to sea".

Data show that from 2015 to 2016, China's textile and garment industry has more than 4 billion foreign direct investment, accounting for more than half of the total investment since 2003.

China Textile Import and Export Chamber of Commerce report pointed out that China's textile and garment industry has maintained the trend of structural adjustment and dynamic transformation of foreign trade. The development achievements at this stage will provide an important foundation and guarantee for the future transformation and upgrading of the whole industry and sustainable development.

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