The Survival Pain Points Of Clothing Customization Still Exist

According to the World Clothing, Shoes and Hats Network, clothing customization started with the history of tailoring, clothing The clothes are tailored according to the individual size, and then customized by the tailor. Different people have different practices. Therefore, generally speaking, each piece is personalized. However, since the word "ready to wear" appeared in the middle of the last century, the tailoring shop has gradually faded out of the stage of clothing production. Although it has not disappeared, its proportion in clothing is much lower. But now, tailored clothing has begun to appear in the city, and has regained an important position. Different from the past, it mainly serves urban white-collar workers, urban upstarts, and people who pay attention to taste and personality. These people have money, leisure, ability, and status. Costume customization has become a way to improve one's own image and a beauty to distinguish others. As a fashion of the new rich class. As long as you make a phone call, professional tailors will come as promised. They will tailor and design their own customers, provide advice on clothing, establish a personal measurement information database, and at the same time, they will revise their body shape data every few times to provide customized clothing services according to seasons and occasions.

However, the development of the traditional clothing market is becoming slower and slower, while the customized clothing market seems to be in the ascendant. Various customized studios have sprung up like mushrooms, and major traditional and old clothing enterprises are also involved in clothing customization. Behind the rapid development of the custom clothing industry, the pain points of the survival of custom stores still exist.

The rapid development of the Internet, e-commerce and big data has awakened people's personalized needs, making consumers start to be self-centered. Compared with ready-made clothes, they are more inclined to customize clothes. With the rise of the middle class, the consumption demand in the market has changed from economic demand to quality and enjoyment demand. Customized high-quality products and personalized services can effectively meet their needs.

The rapid development of personalized clothing customization benefits from the development of the market and the transformation of consumer demand. However, if you want to do a good job in a customized store, you will encounter many difficulties.

　 1. Low efficiency of manual volume measurement

For a clothing customization store, in addition to the rent and labor costs of the store itself, the tailor also needs a huge cost investment. A good tailor is the key and foundation for a store to do a good job in customizing clothing. However, the tailor not only needs to be trained for a long time, but also needs to invest in high training costs. The efficiency of manual tailoring is also relatively low. If the garment customization industry wants to develop rapidly, the first thing that needs to be changed is this traditional manual measurement mode.

In recent years, with the development of science and technology, technological progress has made it possible to intelligentize the body measurement. For example, Yidetti Company has independently developed a 3D body scanning warehouse. Consumers only need to stand in and scan, and can obtain hundreds of accurate body data in a few seconds, and form a human model. It not only improves the accuracy of the volume, but also greatly improves the efficiency of the volume, laying a solid foundation for mass customization.

2. Outsourcing factory processes are complex and costly

It is difficult for a customized store to establish its own clothing factory. After consumers place an order in the store, the store will hand it over to its own OEM factory for processing and production. The first reason is that the establishment of factories requires huge capital investment. The second reason is that customized clothes are produced in small quantities and individualization. Traditional factories are produced in large quantities and on a large scale. Although outsourcing can save costs, problems such as poor communication and complicated procedures still exist in the process of docking with the factory, reducing efficiency and restricting the development of stores.

To change this traditional operation mode, it is necessary to subvert the relationship between stores and factories, integrate them, and form a global industrial chain. It is not easy to do this, but it is appropriate to do so. In addition to the advanced measurement technology, Yidetti has also established its own intelligent factory.

Consumers pass the 3D body scanning chamber For intelligent body measurement, the collected human body data will be directly linked to the intelligent factory through the intelligent customization system. The intelligent factory will automatically select materials, cut and produce the whole process. The whole process can be automated through the computer intelligent control system. The smoothness of the whole industry chain has greatly improved the efficiency of customization, making mass personalized customization possible.

The development of Internet+, intelligent manufacturing and big data gives traditional Custom store It brings not only challenges but also opportunities. Under this wind outlet, Yidetti has timely grasped the dividends brought by technological progress and improved its industrial chain by using the "Internet+intelligent manufacturing". Yidetti has embarked on a new path for the development of garment customization. Its operation mode is worth learning and learning from those traditional clothing customization stores wandering in the transformation.

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