Diversified Demand Promotes Explosive Growth

How amazing is the purchasing power of 1:6?

At present, families, one child, at least 6 parents are actively consuming.

Especially since the opening of the second child policy, the whole baby industry in China has shown explosive growth.

In 2017, it was also known as the "first year of children's clothing market".

China is expected to be in 2017.

Market size will exceed 150 billion.

There is also industry data expected that the size of children's clothing market in China will exceed 200 billion in 2020.

At the beginning of the end.

On the children's wear exhibition area, the quality children's clothing led by Eaton, Germany, Yuan Luo and other school uniform brand clothing has bloomed out the quality guarantee brought by scientific and technological intelligence, and antibacterial, waterproof, antifouling, anti allergy, anti mosquito and other functional new products have also become a bright spot.

It is especially noteworthy that the design of children's wear brands at the exhibition is amazing.

Awakening of fashion consciousness

On the first day of the exhibition, the reporter came to the BOBO&TOTO brand booth.

BOBO&TOTO children's wear is committed to creating a 3~14 year old international trend child. The product design of the brand is co operating with international design companies such as Korea, and is at the forefront of the fashion trend.

Zhou Fang, the director of the brand, discussed the development of children's clothing market with reporters. Zhou Fang said: "at present, the domestic children's wear market is generally" flat ".

The price is moderate, because the wearing cycle is short. Some mothers find it particularly wasteful to buy them, and they are mainly wearable, warm and convenient to wear.

But we have taken a step faster and combined with some fashion trends.

The reason for this is foresight, because the brand can see the market demand.

Beautiful quality education has become a major trend in education. The improvement of children's aesthetics and the cultivation of parents have begun all aspects.

"Therefore, in our brand shop, 80% of the situation is that children like to buy, rather than parents first, and respect children very much."

In the front line of the market, it can be clearly felt that nowadays children's understanding of aesthetics is superior to that of their parents.

They are very sensitive to colors. When they see a dress, they can think of art and even know the fashion color every year.

"It is obvious that the children's aesthetic rise is particularly fast. They used to dress their children with their parents, but now children are different. They will tell parents what I like and have strong autonomy. This is the change of children.

So brands have more to think about what children like, not that they want their mothers to like anything, I think this is a category of demand changes.

This trait is reflected not only in the market, but also on campus.

There are many school uniform manufacturers in the exhibition, and the new school uniforms of the face bags are abandoned, which is beautiful and practical.

Eaton Ji De brand leader told reporters: "last year, the volume of products shipped is 6 million 200 thousand pieces, which is 1.5 times the volume of the entire school uniform in Japan. At present, our brand has developed into the largest uniformed enterprise in the world. The latest data show that at present, we have served 30 provinces and more than 3400 schools."

Eaton, the head of many school uniform enterprises such as Ji De and Yuan Luo, said that the reason for the big reform of school uniforms was first because of the awakening of children's fashion consciousness, or that schools and parents should create a good environment for their children's aesthetic training.

School age children wear school uniforms much longer than casual wear, so at least let children wear their favorite clothes in school, with a better mood to learn.

We don't talk about the market of school uniform, but the awakening of children's fashion consciousness really knocking on the market of "children's clothing" step by step. While ensuring quality, we should pay close attention to the children's aesthetic and needs, perhaps the next draught of children's clothing market.

Scenario needs increase

The awakening of children's fashion consciousness is inseparable from the promotion of the current social environment. Parents are trying hard to create a happy environment for their children, so that they can have the ability to create a better future.

It is the choice of many young parents to hold some rituals to make children's lives full of ritual.

In the music capital of Austria, parents bring their children to a concert before they will dress them all before they go to the concert, and tell them to join the ceremony before leaving. Only when such a sense of importance exists, will children feel the importance of it. When listening, they will be more concentrated, more likely to have a sense of substitution, give their strong psychological hints, and then adjust their manners and manners until they reach the best harmony with their status at that time.

Therefore, from the perspective of consumer demand, it is not a time for leisure to take the world. Children's clothing market is developing in the field of subdivision, such as scene disguised.

It is not difficult to find out the brand structure of children's clothing from this exhibition. Many children's clothing brands are children's dress products.

The children's brand princess dress from Hongkong, China, based on gorgeous European style dress, integrates elements of life, and creates a dress product line that meets the needs of children's aesthetic and fashion.

There are "light dress" series for daily wear, including a grand handmade "light extravagant dress" series, and a limited dress and princess skirt with the red cartoon image.

The brand leader told reporters that the main market and design team of the brand are in the Hongkong area, and now they are starting to move like the mainland. Because the children's wear market is booming in the mainland, the children's dress industry is still in the blank stage of the market, but it must be the development trend in the future.

Many children's dress brands, which are famous for their design, are beginning to carry out children's dress business.

The professional design team, top international fabrics, excellent performance price ratio, customized services and so on, are all "rush goods" at the exhibition. Business negotiations and orders on the booth are in an endless stream.

Functional breakthrough

It is obvious that the children's clothing market is diversifying now. Besides the demand of scene dressing, the "functional" has also become a breakthrough for the brand.

"Many children in Hongkong have broad bean disease. Menthol and camphor are a source of allergy to faba bean disease. Therefore, these children do not have mosquito repellent products, and these children and their parents are very miserable.

Therefore, when Baleno launched the HHL Technology mosquito proof children's clothing in Hongkong, it achieved explosive growth.

The head of new material group of Han Ke told reporters.

Han Si Ke new material group is an innovative leader in multi-purpose health products technology. HHL Technology is the sub brand of the group. It is the first enterprise to combine mosquito protection function with clothing material. Before developing China's domestic market, it has been ploughing in the European market for more than 20 years, and mainly applies this anti mosquito technology to outdoor sports, baby clothes and home textile products.

According to the head of the group, "the development of mosquito prevention in China started in 2013, and our brand Chinese market should be in 2003.

Because many European orders were processed in China at that time, it was easy to set up in China, provide technical services and after-sale services to serve these European brand customers in China's factories.

Dengue fever in Guangzhou was infected by 6 to 80 thousand people in 2014. This figure has had a great impact.

The concept of anti mosquito is easy to enter the hearts of consumers and brands.

At that time, Baleno and other brands began to follow up and vigorously develop anti mosquito clothing, and have a significant impact in the market sales.

Moreover, in addition to the mature outdoor areas, children's clothing and baby protection are the biggest demand. Baleno's success and sensational success in Hongkong is the best proof.

But in

Consumers will be more cautious in the selection process.

Because the traditional concept is that the best fabric for children's wear is 100% cotton.

Parents will be skeptical about the ingredients of many functional fabrics.

"Many children's clothing brands are talking about cooperation with us. The first question is whether they are safe or not. Indeed, safety is a very big challenge for us.

But in Europe, we have done a high-end infant home in Italy. Under such circumstances, we are confident, and our core technology does not contain anything that stimulates children.

All ingredients are open and pparent, so we can tell customers that safety is fine. "

The Group official told reporters: "in addition to ensuring the safety of technology, there must be a complete regulatory system and backstage for our products to be absolutely anti fake and responsible to consumers."

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