Where Does Fujian's "Quality" Product Become Cheaper?

Abroad, a large pair of shoes of about 5000 yuan, the production line is in an ordinary private company in Fujian Province, while the cost of OEM is only 100 yuan. For manufacturers, if the shoes of the same quality as big brand shoes are sold at a price of 200 yuan, the profits of manufacturers will not only be greater, but also consumers can get more substantial benefits.

Reporters learned yesterday that this mode has become more and more popular, as one of the "big single" cooperation between Fujian and Ali group, except Putian. Shoemaking industry Besides, there are 10 industrial belts in Fujian province that have been collectively settled in Alibaba's "China made" recently.

　　 Quality inspection on platform products is more stringent.

In April this year, Ali group started the "China Quality Project" with Putian as the starting point. 170 thousand pairs of Putian shoes from 17 brands were sold out in 4 days, which is equivalent to the total sales volume of these brands over the past 4 years.

Recently, men's clothing in Quanzhou City, Athletic Wear , Children's shoes Outdoor products, tableware, women's clothing, residential furniture, sports shoes and outdoor products in Putian, menswear in Xiamen and personal care products in Ningde, a total of 11 industrial belts with advantages in the whole country, are collectively entered into the "China made" platform of Ali, producing goods with the same quality standards as foreign labor OEM, but sold to the whole country at a lower price.

It is understood that the platform will be sold by the "China made joint laboratory" for quality inspection. The laboratory is composed of four major testing institutions, namely, China inspection, SGS, Rhine, France, and so on.

　　 Where is the cheaper price?

Ali group responsible person told reporters that as Fujian "quality" products began to fight their own brand, so the cost of the brand will directly become a "profit making" for consumers. With the upgrading of Fujian's manufacturing industry, the "C2B2M mode" has gradually matured. That is, the consumption demand of C (consumers) has been transmitted to M (producers) through B (platform enterprises), so that the commodities produced by manufacturers are more in line with the needs of consumers. The situation of massive cargo stamping due to blind production in the past will be effectively alleviated.

Provincial commerce department responsible person said that Fujian has also introduced a policy to support Fujian Commodity E-commerce platform, the annual sales of online sales for the first time more than 100 million yuan or online annual sales place in the industry ranked the top three of the platform, giving a maximum of not more than 1 million yuan reward.