China Fashion Week: Look At Oriental Fashion Day How To Serve The Designers In All Directions

In March 28th, the Oriental fashion day, which was planned and sponsored by Oriental Fashion Center, released a series of theme publishing activities. It was held in the first workshop of 751D PARK.

As the first fashion day event launched by the fashion and Creative Industries Park in China Fashion Week, "Oriental fashion day" has attracted a great deal of attention in this week's fashion week. It has become a classic case of domestic fashion industry group, Creative Industry Park Service fashion designer, entrepreneurship support and fashion brand development.

Talking about the original intention and reason of "Oriental fashion day", Liu Qiang, founder of Oriental fashion center and chairman of Qingdao China Textile billion union fashion industry investment group, told reporters that Oriental fashion day is a continuation activity jointly launched by China Fashion Designers Association and Oriental Fashion Center. Based on the mission of China's cutting-edge designer service and incubation, the two sides jointly promote the designer's comprehensive ability and brand value pformation.

He emphasized: as an important part of the service system of Oriental Fashion Center designers, orient fashion day has always hoped that the cutting-edge designers will grafted to a higher platform, providing them with vast space for growth and high-quality resources, and building up the value ecosystem of Chinese clothing original design.

Liu Wei press conference guests photo

It is understood that the first "Oriental fashion day" is composed of three themes, namely, "sea to life" - Liu Wei, "film memory Xi Xiaojing", "Iceland morning - Yang Jingjing & Sun Ting".

Jinding award designer Liu Wei signed into the Oriental Fashion Center as early as 2015, and settled the China (International) career research and development center in the Oriental Fashion Center.

It is worth mentioning that this Oriental fashion day is not only the first show, but Liu Wei is also the instructor of Xi Xiaojing, Yang Jingjing and Sun Ting.

Judging from the results of this "Oriental fashion day" release, Liu Wei is worthy of being the "strongest mentor" of this great show.

Xi Xiaojing conference model curtain call

Xi Xiaojing press conference guests photo

In fact, on the way to support designers' Entrepreneurship and achieve brand dreams, orient fashion center has also absorbed many powerful resources.

It is understood that from the positioning of the park, orient fashion center is positioned as a smart, full experience fashion and creative industry ecological park. Since its inception, it has devoted itself to the building and operation of the designer service system, creating a new designer incubator platform, a popular trend publishing platform, and an original design trading platform. It provides various services for designers from six aspects: information data, learning promotion, development and production, marketing promotion, channel distribution and investment incubation.

Yang Jingjing Sun Ting press conference

Yang Jingjing Sun Ting press conference guest photo

Wang Yaodong, chairman of Beijing fashion show Polytron Technologies Inc, told reporters that in order to ensure the matching of service resources, the Oriental Fashion Center also dedicated and jointly operated seven companies, such as fashion show, Xiu run business, Xiu Chi education, Xiu Yu Hai fashion, Xiu Hong consulting, Xiu culture and Xiu Ze investment, as a service business support module.

From the display and paction of online designer brand, the aggregation of R & D center, buyer, fashion organization, ordering Association and integrated store is presented, and the service system of three-dimensional designer is constructed and operated.

It is reported that since the trial run of the designer service system of Oriental Fashion Center 2017 years ago, the project has achieved remarkable results: annual investment of 20 million yuan; becoming the official partner of China International Fashion Week DHUB exhibition; successfully holding the first China (Qingdao) International Ocean Fashion Festival; providing training, promotion and order services for more than 200 designers on the platform; reaching 25 million yuan in order pactions throughout the year; signing up for more than 50 designers; launching designer online display and information service platform fashion show APP2.0 and online trading WeChat mall 1; awarded by the State Ministry of industry to the second batch of textile and garment demonstration and demonstration parks in the country.

The success of the first "Oriental fashion day" not only shows the Oriental fashion center providing a free, realistic case of the theme release, brand promotion and resource integration services for the cutting-edge designers, but also adds an effective "assisting" means in promoting the rapid development of China's fashion industry.

In the near future, there will be a willingness to join the Oriental Fashion Center. The new designers who participate in the Oriental fashion day will be on the T stage of China Fashion Week through registration, prequalification, pretrial and final review.

Not only that, they will also receive the comprehensive training and investment services provided by orient fashion center on the road to entrepreneurship in the future.