Demographic Dividend And Consumption Upgrades, And The Market Prospect For Women'S Shoes Is Better.

World clothing shoe and hat net Xiaobian learned that according to the three quarter economic data released by the National Bureau of statistics in 2017, consumers are in fashion.

The frequency of purchase and purchase price increased steadily.

In 2017 1-9, the total retail sales of clothing, shoes and hats and needle textiles amounted to 10534 billion yuan, up 7.2% over the same period last year.

The investment industry expects that the demand for the entire women's shoes market will continue to grow. The compound annual growth rate of 2015-2020 years is about 5.7%. By 2020, the market size of women's shoes will exceed 230 billion yuan, and the market prospect will be good.

With Chinese female population

With the growth of the middle class and the acceleration of urbanization in emerging cities, women's demand for women's shoes has shifted from wearing function to representing the psychological needs of fashion and beauty. Originally, they wanted to buy a pair of shoes for multiple purposes and gradually converted to suit shoes according to the scene of life.

At present, the Chinese women's shoes market is different from the past, and the corresponding female footwear owners should also adjust their ways and means.

First, the recovery of the consumer market.

With the coming of the era, the women's shoes industry has ushered in opportunities for change and new development environment.

With the continuous improvement of national purchasing power and the increasing pursuit of fashion by consumers, the demand for shoe products is increasing. The future potential of women's shoes market is huge. Whoever can grasp and comply with market demand in time can seize the opportunity and base themselves on the market.

Secondly, user oriented, based on user scenario needs and costume experience, enhance product innovation and enhance product strength.

Tian Chong fashion CEO Ni Ming has told reporters that in the mobile Internet era and the new retail scenario, it is facing tremendous changes in the stratification of channels and consumer groups. The footwear industry has also entered the user era from the channel era and the product era.

Whoever can really satisfy the needs of users will really win the market.

Whether it is the fashion industry or the women's shoes industry, "providing goods with fashion and comfort for the user is the basis for the survival and development of enterprises".

In addition, take product as the foundation, upgrade manufacturing process, optimize production line equipment and improve product quality.

Take Tian Chong fashion as an example. At present, the intelligent fashion cutting robot has been launched by Tian Chong fashion, which realizes the automatic typesetting and shearing of leather materials.

Standardization and automation of quality have achieved a higher level in the industry.

Finally, we should promote the integration optimization of vertical industry chain and implement the digital pformation of the whole process, and the operation efficiency of the garment industry has been greatly improved.

Under the new retail, the importance of data (information) is becoming more and more prominent. Data is the foundation of product experience and customer service.

After years of rapid development, the Chinese women's shoes industry has made great achievements in BELLE, Daphne and other famous enterprises.

In recent years, due to the serious homogenization of products and the impact of electric businesses on the physical shops, the performance of many shoe companies has declined to varying degrees, which has further led to the closing of stores.

The delisting of BELLE in 2017 made the development of the industry more confusing.

From the first three quarters of 2017, the A share listed women's shoes enterprises' financial reports have been released. The enterprises have carried out a variety of adjustment and self-help measures, and the enterprises pay more attention to the consumer experience and the full channel operation, and gradually usher in a warmer trend. In 2017, the women's shoes industry will usher in a real recovery.

More attention, please pay attention to the world clothing shoes and hats net.