Designer BIG-KING "Chinese Style" Works Become Popular In Paris Fashion Week

Cross border Chinese medicine play hip-hop to create a Chinese style.

stay Fashion circle In the habitual thinking, the interpretation of the Chinese style is not always "ink and wash", "dragon and phoenix", "flowers, birds, insects and fish".

But here in Daqing, this Aquarius is born after 80. Designer But directly overturned the conventional color palette, incorporated embroidery, Tassels and Chinese characters into lacquer and sequins and baseball clothes, and portray Ci Xi's portrait as T.

Even the show music, Daqing is unique, please go to the famous fashion blogger Xu Fengli and the famous French band VOODOO STORY and other professional musicians and personally work on a "Ci Xi IN Paris". Hip-hop's stingy style crosswise with traditional Chinese wind, and the Paris Jacques Marshall Museum of Andre followed with great splendor. This is the "crooked nuts" of the Chinese wind, which is a joyful look. It is a pleasant surprise to praise the standard of the brain hole of this great show.

But if your interpretation of "cusp" is stopped, it is somewhat underestimated. A release big show The sound produced always needs to be collided with each other until it resonates with more resonant topics.

It is the first time to launch a series of cooperation with China's time-honored brand "Guang Yu Yuan Yao Yao". How to grasp the spirit of the dragon's veins for hundreds of years does not lose its own individual characteristics. This tug of war has been the highlight of Daqing's heart.

He was very disturbed when he heard that he had just received the case, and was also fighting down several psychological battles. He decided to dismantle the brand logo of Chinese medicine and make it appear in the form of "people's eyes". Once the effect map has been handed out, it will make fun of Guang Yu Yuan medicine interesting, and then the progress will naturally go smoothly.

Traffic stars, DSFEMER and BIG-KING swept the entertainment circle.

In the light of the wind of cross boundary Chinese wind, Daqing has not forgotten the main industry. The other brand he brought, DSFEMER, was inspired by the "Star Alliance" and expressed his desire for outer space and the desire for knowledge. A large number of metallic luster fabrics and the appearance of 3D digital printing in space also show the next season. Fashionable person Wear rules.

In the past two years, DSFEMER has been blowing up the "chic girl" craze in China, so that the "sugar Department" and "fairy goddess" have changed their faces. Wang Ou, Wu Xin, Liu Yan and other female hormone full of popular female artists have become the Dark Queen under the interpretation of DSFEMER fashion, revealing women's cat charm.

It can be seen that the pursuit of maverick Daqing has created a "distinctive" feminine color and is quite easy to handle. But for this bright Shandong man, the fashionable and three-dimensional "sports wind" is the style that is immersed in his bones.

Two years after the establishment of DSFEMER, the brand name BIG-KING of Daqing was also born. This brand, which emphasizes the breath of life and emphasizes the vitality of sports, is in the pursuit of sex free entertainment.

Wang Junkai and Yi Jin Xi's "Buyer show" once pulled the topic curve of BIG-KING to the horizon. At the beginning of the design period, Daqing was worried about the two traffic volume as "too hot". It also considered how to grasp the yardstick between adults and juveniles. But all this confusion, after seeing the teenager, completely dissipated, and put the phrase "lively clothes and angry horses" into a vivid expression. Designer "And" seek out the whole series ", BIG-KING's recognition is instantaneous.

The new national husband PG-ONE is also a new "king of goods" of the BIG-KING brand. He is wearing black and white clothes with zebra arrows on the happy camp, giving full play to the boyfriend power of leisure and hip hop, attracting fans to hold on to it, and girlfriend powder goes directly to Daqing micro-blog to seek the same money.

Winning the "global outstanding Chinese Designer Award"

To grasp the popular artists and traffic Xiao Sheng is a heavy punch of Daqing's marketing strategy. It also makes people feel compelled to feel that the "versatile genius" of the grounding gas can really give some thoughts to designers who are much above the sky today.

There is a law to follow between market and style. Design industry In the integration stage, the survival of the fittest is becoming increasingly intense, and the brand soul and business value must be written into small books day and night.

Of course, domestic wind and water are only part of the development pattern. How to better break the territorial boundaries is the key to maintain the brand continuity. Daqing has also been actively involved in promoting international development. This time, in the fashion festival of "the 2017 international award winning Paris fashion week awards", which pushed China's excellent design force, Daqing showed the charm of Chinese original design with double brands.

In Daqing's view, the platform of the international screening award is like a window, which is a heavy stroke for China's fashion industry. Although the grand ceremony has come to an end, DSFEMER and BIG-KING are still growing. They are the cooperative models of Xiao Sheng and the design and modeling of the big IP drama. Looking forward to this "all-around ghosts" burst out more high level of brain cave creativity and design, for your wardrobe to add wood and fire.