Shishi 526 Garment Factories Set Up An Amoy Factory Alliance To Get Rid Of The Price Circle.

Under the traditional e-commerce online sales mode, the main selling bodies are fighting for themselves. In the current situation of overcapacity, it is easy to cause homogenization and price reduction.

In order to avoid this situation, some Shishi clothing enterprises find a good way to unite and form alliances.

Recently, the Shishi Amoy Factory Alliance was formally established, and 526 garment factories from the city joined in to form a huge supply system of clothing business.

Cheng Wenwen, the founder of the alliance, told reporters that after the alliance was established, it would work hard to create a supply chain of "one source of factory supply, exclusive exclusion and quick response".

Shishi 526 garment factories set up an Amoy Factory Alliance to try to "hold together" to break the homogenization problem of online sales with the overall brand and new operation mode. This is a positive attempt to explore the pformation and upgrading of the industrial economy in our province under the background of the new normal economy.

At present, with the advent and evolution of the Internet era, the manufacturing industry, including Shishi garments, has swept through the industry.

Under the "herding effect", there is a "prisoner's dilemma" of homogenization and competition.

How to get rid of difficulties is a huge challenge for small and medium-sized enterprises.

The establishment of the Amoy Factory Alliance, starting from the weakness of solving the disordering, homogenization and decentralization of online sales, puts forward a new mode of "single source of goods, excluding the same funds, small single orders, and small batch production", which can largely resolve the problem.

And competing for the price.

It is understood that although Shishi has nearly 10000 garment manufacturing enterprises, but in addition to a few brands such as the likes of Deng, rich birds and so on, many small and medium-sized garment processing plants are not well-known.

In recent years, driven by the vigorous development of e-commerce, these small and medium-sized processing plants have become suppliers of net goods.

Alibaba released data show that stone lions

At present, the average price per unit price of online sales is 40% lower than that of the apparel industry, and the degree of homogenization is 60%.

"Everyone is killing each other online, the price is getting lower and the profit is getting thinner and thinner.

If we do not solve this problem, no one can make money. "

Talking about the disorderly development of Shishi clothing electric business, Tian Qiming, President of Shishi textile and Garment Association, is not worried.

How to get rid of this predicament? In fact, this is the main purpose of the establishment of the Amoy Factory Alliance.

Tian Qi Ming said that after the establishment of the alliance, enterprises will appear on the electronic business platform with the overall Shishi clothing brand, which is undoubtedly a great benefit for small and medium-sized garment enterprises.

Besides,

A higher entry threshold has also been set up.

The garment enterprises that enter into it must have their own unique clothing products and Development styles, and execute the source of one hand to exclude different enterprises from selling the same brand.

According to the introduction, compared with the traditional factories, the operation mode of the Amoy Factory Alliance is first small single batch and small batch production, dozens of pieces and hundreds of pieces can also be produced, followed by quick reaction, 2 to 7 days proofing, 5 to 15 days of big goods, 3 to 10 days to turn over the list.

"A single large-scale production mode of the same type, to small single volume customized, quick turn mode pformation, this is also the direction of the future development of the clothing industry.

For the Shishi garment industry dominated by small and medium-sized enterprises, it is a good choice to take this road.

The written text says.

After the establishment of the alliance, there must be a good sales platform.

It is reported that at present, the alliance has built a factory resource sharing platform, and has set up interfaces with Tmall, Taobao, Jingdong, Alibaba and other electronic business platforms.

In operation mode, the alliance adopts the mode of online and offline synchronous promotion and resource sharing.

On line, we will build the O2O network of "Amoy Factory Alliance" to promote the whole country and cooperate with more clothing wholesale markets nationwide.

The local government is also following up.

On the day of the establishment of the alliance, the Haixi (Shishi) electricity supplier park established by Shishi investment provides a procurement base for the Amoy Factory Alliance. The first phase covers an area of 23 thousand square meters, and enterprises in the alliance can be free to enter.