Friends Circle " Kill The Economic " There Is Not Much Profit To Figure Out.

Beginning in 2013, micro businesses thrived on WeChat's circle of friends, and soon became known as "killing the economy". This is not a very pleasant name. Even a multilevel agent, selling agents and selling goods as a supplement to the "pyramid selling economy" variants, has been developed by many people.

In May this year, the media was concerned about this undesirable trend and exposed it. The myth of micro business prosperity was rapidly disappearing, and the whole industry began to enter the cold winter.

Recently, some people in the industry judged that 50% of the micro businesses had already died, and 90% of the micro businesses had encountered the problem of declining performance.

Gong Wenxiang, an e-commerce observer who has been engaged in micro business services, told reporters in the morning that such a judgement is not alarmist.

According to Gong Wenxiang observation, the kind of micro dealer who hoarding goods or selling agency rights should be 80% dead or quit. Before they did not focus on products, many micro businesses were mainly based on "you are my agent and you can make a fortune".

However,

At the same time, this change is the beginning of mature and benign development of the industry.

Gong Boyang, an expert on Internet Marketing Committee of the China Electronic Commerce Association, also said that even after the short fire, even the legitimate business operators have reached the crossroads where pformation and development must take place.

At present, many goods sold in the circle of friends, many profit margins are very, very high, or even hundreds of times of profit margins. Some of the micro dealers start with the surrounding people, use trust to start selling, and make money. In fact, more are crazy, plus all kinds of strangers, and even strange relationships are imported.

Over the years, many people found the whole circle of friends, such a flood of sales, more and more spam information, and even more and more phenomena of deceive and deceive, and formed a negative factor for the healthy development of the social platform, so it is also not very legal in law.

Su Wenwu, an electronics seller, launched a micro shop in 2014 and once expanded the sales channel. But later, he clearly felt the drop in the click rate of micro shop products.

Recently, Su Wen Wu has rarely updated his circle of friends.

In his view, he has a physical store to support, will certainly survive the cold winter.

Su Wenwu said that because micro dealers want to be provincial agents, it is also very difficult for them to survive. But as long as the real stores manage to operate, they can survive. But Su Wenwu feels that the Internet feels good or bad for them, and some rely entirely on attracting people's attention and stimulating consumption. But after the expansion period, it is certain that they will be insipid.

So in Gong Boyang's view,

It can't be cooked because it's a short-term behavior, and it's just a short-term action, but the essence of microquotient is indeed consistent with the whole "Internet +", which is in line with the trend of creating customers. The essence of the essence of micro businesses is different from that of electric providers. The key is not in electricity, but in business. First of all, to do micro business, to be a benign product or the best product, to make the product itself well, then to sell it in WeChat, or to sell it in micro-blog, or to sell it on Taobao, or to sell it on Taobao, is not very important.

First of all, we should conscientious products, do the products that meet the needs of consumers, do well in the brand, and then let the product itself have the degree of attention, and have the detonation point of communication. Naturally, selling on any platform is not to kill well, but to bring close friends and consumers a better product experience.

Gong Boyang also believes that the core competitiveness of micro businesses is still in the product itself, without the basis, and marketing means "Internet +" or empty talk.