Shopping Center Business Is Also Becoming More Important To IKEA.

IKEA's home business is getting better and better.

In the past 2015 fiscal years (from September 2014 to August 2015), 328 stores in the world IKEA contributed 31 billion 900 million euros in sales, compared with 2014 in fiscal year, the total sales increased by 11.2%.

Not just the growth of sales in old stores, the largest in the world.

The retailer has also opened 13 new stores, including three in Wuhan, Hangzhou and Xi'an, and the first Korean store in Seoul.

The opening of new stores was crowded, and people were queuing up outside the store. The stores in Seoul also had to stop for a couple of days because of too much traffic.

In Hangzhou, when the store opened 5 months later, five or six member card self service machines still lined up.

IKEA's expectation for the Chinese market is also reflected in the last financial year. A young man named Vofker Forit (Volker Voit) was pferred from IKEA Germany to China, and served as deputy general manager of sales.

In the 10 month interview, Vofker Forit compared the differences between the two markets. He said: "Germany is a much more mature market. IKEA has entered Germany for 40 years. People still like to add some new decorations from time to time and replace some small objects.

China is a fast developing market. People are eager for new things and new technologies. How to provide services to local consumers is a new problem. "

Voit is right.

China and even the whole IKEA want to become bigger, they have to solve these new problems.

Because of market expansion, shopping center business has become even more important for IKEA.

Last year, in the 12 month, IKEA bought its brother's IKEA shopping center group and renamed it IKEA shopping center.

These ones here

The rental income not only promoted IKEA's revenue in the past fiscal year, but also important in all these shopping centers, including IKEA homes, which are considered to be able to drive people to one another.

In all the 18 stores of IKEA, 3 of the shopping centers in China, Wuxi, Beijing and Wuhan contributed more than 27 million 600 thousand people in 1/3 in the 2015 fiscal year.

As in the past few years, China is still IKEA's fastest growing market in the world, and is a star.

In the last fiscal year, Chinese consumers spent 10 billion 500 million yuan on IKEA, an increase of more than 18%, which is nearly 2 times faster than that of China's Russian market.

"In China, we are very, very small," Peter Agnivjevo, President and chief executive of IKEA, told Reuters in the 9 month of last year, Peter Agnefjall.

If calculated in proportion to the overall sales of the group, IKEA's entry into the 18 year market accounts for only 4.7%, while IKEA has always been the largest market in Germany and the United States, which has excellent performance in the last fiscal year, accounting for 14%.