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The Aging Background Promotes China'S Shoe Enterprises To Accelerate Pformation And Upgrading

2011/11/25 15:45:00 23

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Aging Background Shoe Enterprises Pformation And Upgrading

At present, China is in a serious situation.

Aging

Social stage.

According to the data, nearly 8 million of the elderly go into aging teams each year. We can imagine that with the passage of time, the aging of our country will continue to aggravate, and a series of problems caused by aging will make people shudder.

Therefore, this is enough to arouse wide public concern and take measures to put into action.

In the national "12th Five-Year plan", it is clear that "giving priority to the development of social services for the elderly".

Cultivation

We should strengthen the service and industry of aging.

Obviously, the state has attached great importance to the issue of aging, raising the development of social endowment services to a new level, and this will also promote the aging services industry to enter a new channel for rapid development.

Admittedly, the development of the aging industry has broad prospects.

However, solving the problem of aging and promoting the development of aging industry is indeed a huge project, facing many pressures and problems.

As a matter of fact, the traditional Chinese concept of home care has been deeply rooted in the minds of the elderly. Welfare pension is not accepted by most of the elderly. This, to a certain extent, has increased the difficulty of providing for the aged, and has also restrained the development of the pension industry.

It seems that in the development planning of the aging industry, the strength of the government alone is negligible, and in the aging consumer market, there is still a large gap in products, facilities and other markets, which urgently needs the strong support from the society and enterprises.

Only with diversified support can it promote the rapid development of the aging industry.

Needless to say, enterprises' involvement in the aging industry plays an irreplaceable role in the realization of market-oriented operation.

On the contrary, enterprises may also earn money.

As far as shoe companies are concerned, some shoe companies are still at present.

industry

The important stage of pformation and upgrading is to extend the business scope of shoe enterprises to the market for the elderly, which is an effective decision to shorten the time of exploration and consolidate the status of shoe enterprises.

Moreover, it is conducive to breaking the stalemate of product homogenization and fierce market competition.

At the same time, when the society appeals to enterprises to strengthen their sense of social responsibility, the shoe enterprises will undoubtedly set an example for other enterprises, and also enhance their image and popularity.

Reputation

。

Throughout the domestic footwear market, shoes, shelves, children, young people, middle-aged people's sports shoes, casual shoes, leather shoes and other commodities are dazzling, but few special shoes for the elderly.

This has much to do with the low profit of producing and selling special shoes for the elderly.

However, under the premise of great potential for the development of the aging industry, the shoe enterprises understand the core needs of the elderly and a series of preliminary work through rigorous market research, and on this basis produce the marketable old shoes for the elderly, so that the maximization of profits can become possible.

Based on the analysis of the consumption of shoes by the elderly, the shoe manufacturers can produce shoes that meet the basic needs of the elderly. They can be favored only by warmth, comfort, lightness, safety and health care functions.

As we all know, older people are more pursues and are more frugal than other age groups. Therefore, the price is too high.

Of course, there are also some special groups for the elderly, which combine high technology with high price.

For example, the United States will soon be on the market for patients with dementia.

positioning system

Shoes.

Market demand determines the direction of shoe enterprises' development. Only by grasping this key factor can shoe enterprises succeed.

Obviously, the aging industry also needs to build a strong brand of related industries.

So shoe enterprises should be able to work hard on the shoes of senior citizens, create a strong brand of shoes for the elderly, and strive to become the leading brand in the footwear industry, so as to better serve the aging society.