Expanding Four Or Five Line Cities Brings Fresh Blood To WAL-MART

The international retail giant WAL-MART has taken a fancy to the four or five tier cities below the provincial capital of China.

In December last year, WAL-MART accelerated its layout in China, and opened 10 stores continuously, bringing the total number of Chinese stores to 433.

It can be seen from the newly opened stores that Inner Mongolia, Chifeng, Yunnan Lijiang, Fujian Xiapu, Zhejiang Pingyang, Sichuan Chongzhou, and Chongzhou are the new growth points of WAL-MART in China.

Announced earlier this year that it will increase investment in different businesses in the Chinese market, plans to add 115 stores in the next three years, continue to upgrade existing stores, strengthen food safety, develop jointly with local suppliers, and build a one-stop online and offline seamless connection.

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According to the three quarter earnings report released by WAL-MART in November 2015, WAL-MART's total sales in the Chinese market increased by 2.9% due to the opening of the new store. Meanwhile, WAL-MART has realized the growth of the market share in eleventh consecutive quarters.

It is worth noting that expanding the four or five line cities has brought new growth points and development momentum to WAL-MART, but there are practical difficulties in promoting O2O.

For WAL-MART, which aims to build itself into O2O, O2O platform has been promoted from Shenzhen to Guangzhou in December last year.

Two, at the same time, it has begun to use WAL-MART 1's logistics team to speed up the purchase and distribution of WAL-MART.

In the field of physical stores, WAL-MART has been investing in new logistics distribution centers in addition to opening more new stores.

In 2015, WAL-MART has opened 9 dry goods distribution centers and 11 fresh food distribution centers in China, covering all the stores nationwide.

At the same time, WAL-MART has invested more than 370 million yuan for upgrading and upgrading over 50 stores nationwide.