The Development Of Garment Industry Is Also Facing Resistance While Maintaining Growth.

In the first 11 months of 2015, retail sales increased by 10.6% compared with the same period last year, while retail sales in November increased by 11.2%, a 10 month high.

The growth of clothing category is not satisfactory.

By category, sales of clothing, shoes and hats and needle textiles increased by 9.9% to 138 billion 200 million yuan in November, while those in 1-11 months were limited.

The sales of needle textiles category increased by 10.1% to 11953 billion yuan.

Overall, the growth rate of clothing category has slowed down this year, the growth rate is lower than the total sales volume of the society, and it has hit a 9.1% annual low growth rate.

But aside from this year's cross section, from a longitudinal perspective, the garment industry has undergone several years of adjustment, from the large-scale expansion, homogenization, large-scale closure of stores, inventory and other band adjustment, before the decline of sports apparel, casual wear enterprises have maintained growth momentum or restore growth momentum.

In 2015, Alibaba's "double 11" trade volume was nearly 90 billion yuan, two times that of 2014.

"Double 11", which seems to have been hyped out by the Internet, has become a global carnival. It is worth noting that the "double 11" products are mainly garments.

Clothing industry "

"Mode" should make better use of the Internet and related technologies, so that the efficiency and quality of clothing production and service will be more consistent with the requirements of intelligent and information-based production of "industry 4".

Although the current domestic clothing

The market is not mature, there are many difficult problems to be solved, but the advent of the Internet era has actually changed all aspects of people's life. In the field of clothing, the trend of the pursuit of individualization and consumption is becoming more and more obvious, and the advantages of the online custom clothing are gradually appearing.

At present, cross-border electricity providers mainly export electricity providers. In the first half of 2015, cross-border electricity suppliers accounted for 84.8% of the total, while the import electricity providers accounted for 15.2%.

With the promotion of policies, the reduction of logistics costs, the standardization of customs clearance and other factors, and the exuberant consumption demand of Hai Tao, the proportion of import business providers will gradually increase.

In 2014, the volume of cross-border import business pactions was 476 billion 290 million yuan, an increase of 58.9% over the same period, and the composite growth rate has reached 58.32% over the 08 years.

In the first half of 2015, B2C accounts for 8.1% of cross-border electricity suppliers, and consumers are mostly 25-30 year olds. In the future, as the income level of these people has entered an upward period, the proportion of B2C pactions will further improve, and the growth space will be larger.

Next year, cross-border import electricity providers will focus on the outbreak, and the competition will further escalate into a mixed mode. The future pattern is not yet clear.

Online customization is relatively easy to aggregate customers, providing services without limitation of time and space. The reduction of intermediate links reduces operating costs, has natural advantages on price, and can also meet individual needs.

Therefore, in 2016, with the progress of relevant technology and the improvement of the market, the custom made cake of clothing customization will surely cause the competition of the major clothing brands.

After the wave of 2015, the Chinese garment industry in 2016 will have more emphasis on the influence of the brand, especially those that have been fighting for many years and have certain industry influence. As a result of the restriction of many factors such as their own situation, the survival of small enterprises is more urgent, so the desire for immediate interests will become stronger and stronger.