The Jewelry Market May Be More Active Than The Wrist Watch Market.

According to the latest news from the US media, driven by the most influential stars and social media, Cartire Love bracelet is undergoing great rejuvenation. This $5000 bracelet, which has been popular for nearly ten years, has become the fashion symbol of the millennial generation of the United States.

In the US market, the high price and lack of juvenation once made the brand lose its popularity.

Just like anything related to the name "Cartier", these bracelets are extremely expensive. The cheapest style is pink or gold, and the price is 1630 dollars. The price of gold bracelet is $5300. The more diamonds, the more expensive the bracelet is, and a pink gold bracelet is priced at $40400.

According to The Real Real, "Cartire Love bracelet has become too commercialized and not young enough. What modern people want is a sign of lasting love. After all, the symbols of love should show the power of eternity. "

But today, the Kylie Jenner, the world's most popular model, has spanformed itself from the supporters of the Kardashians world into a star of its own. Consumers are more interested in the accessories they wear than ever before. In 2013, Huffington Post pointed out that at that time, only 16 years old, Kylie Jenner wore the $40 thousand Cartire logo bracelet. Other celebrities were also loyal fans of Cartire's bracelet. Town & Country reported that many stars wore this bracelet, from Elizabeth Taylor to Naomi Watts.

As expected, this can be given to a certain extent. Cartier It has brought huge communication effects. According to Goldman Sachs Group and Teen Vogue research, Cartire is ranked nineteenth among the 13 to 29 years old It Girls, ranking first in jewelry.

According to The Real Real, Cartire ranked the top five among the second-hand brands purchased by consumers in 2015. A spokesperson from The Real Real told Business Insider that it would be sold out within minutes of Cartire's product shelves.

"The jewellery market is likely to be more active than the wristwatch market," CFO Gary Saage told reporters.

He continued to stress: " Cartier The creativity and dissemination of products are unmatched. As we have said before, jewellery business is event marketing business, and now it has produced incredible results. Men like to give away. Jewellery Women like to receive such gifts, which is more and more beneficial to our market.

In the first six months ending September 2015, Cartire's parent company's peak business turnover increased by 15%, while jewellery sales increased by 18%. Analysts were not satisfied with the result and worried about the future of luxury goods. Luca Solca, an analyst at Exane BNP Paribas, Paris Bank of France, told the Wall Street journal in November: "the earnings results of the group have confirmed that the demand for luxury goods is not good enough, and that the industry will probably remain depressed for 2015."

But jewellery has always been a strong category of Cartier and Lifeng group. At the recent earnings call conference, Sophie Cagnard, head of investor relations at the peak group, said: "Cartire's jewelry business continues to perform well. It is mainly driven by the Etourdissant senior custom series. The launch of the series has increased sharply within a month. The other second senior jewellery events recently showed some other works of the series, and the results are still impressive. In addition, the new Amulette, Juste en Clou, LOVE and Panthere series jewelry sales momentum is also very strong.