Cross Border Experience Shops Accelerate The Unprecedented Crisis Of Landing Across The Country.

No tickets, no visas, and even no need to bargain with all kinds of purchasing agents in the circle of friends, a large number of cross-border goods experience shops have quietly opened.

The Tianjin free trade area European trade center and the Haikou ocean box international cross-border commodity experience center are officially opened on New Year's day. The price of goods in the store is generally 20%-30% higher than that in the market.

After the release of value from policy incentives and free trade zones, both e-commerce and physical retailing have opened up a sharp sense of commodity smell, looking for goods that are not expensive abroad.

However, cutting off the complicated intermediary agencies, a large number of suppliers are experiencing unprecedented crises.

During the new year's day, Haikou's ocean box international cross border commodity experience center, which has 8 square meters of more than 6000 square meters, brings together more than 7000 kinds of imported goods. After the consumer's shop experience and the sweep code payment, the goods will be sent directly from the customs warehouse to the home.

The first landing project of the Tianjin free trade area is officially opened on the new year's day of the European trade centre. In the 40 thousand square meter space, there are many stores, such as the direct sale center of the bonded commodity, the snails Germany experience Museum, the American city library Bonded Commodity Center, the Yi Pak fashion brand collection shop and so on. Dozens of countries are selling the goods here.

According to official data, cross border commodities squeezed out of the price of water are very popular with consumers, and the sales volume of the European Trade Center has exceeded expectations.

According to the introduction, relying on the Tianjin Port Free Trade Zone as a special customs supervision mode, trading in bonded state, some goods are priced at 15%-30% lower than the market price.

Liu Zhijian, director of the overseas box experience center of ocean box, said that the Hainan cross border commodity line experience center shortened the waiting time for consumers to buy and buy overseas.

There will be a 20%-30% discount for the final sale of commodity prices in the form of bulk purchase and cooperation.

At present, the mainstream mode of cross-border e-commerce is generally divided into four categories: overseas direct mail, investment platform, B2C bonded and direct mining, and overseas buyers.

BBK, Tianhong shopping malls and other retailers on cross-border electric business landing mainly for cross-border experience shop.

Wangfujing, Bailian and international supply chain management company, Li Feng Group, set up a company in Shanghai free trade area, independently developing products or carrying out global brand agents.

In the short term, because the direct mining consumes a lot of money, the former involves the category of commodities and customers that are closely related to the life of consumers.

Mainly.

Because the bargaining power is not up to date and the scale of procurement is difficult to achieve, it will take time and money to double test the supply chain.

Wangfujing and Bailian mainly change themselves to create their own brand, which is beneficial to open the way. However, the process of designing and developing a brand is more difficult.

From the initial business perspective, from men's clothing, baby, household life, tide card and other wearing classes, if these commodities are not sure.

And consumers do not approve of it, which will cause a large backlog of stock to squeeze cash flow.

However, for retailing, it is imperative to restructure the supply chain.

For suppliers, the crisis of luxury brands will gradually appear in more and more popular brands.

From e-commerce to physical retailing, the rapid penetration of cross border imports allows consumers to buy more cost-effective cross-border goods faster, and also bring heavy crises to a large number of domestic suppliers.

Last November, BBK joined the six regional giants, such as Tianhong mall and Jia Jia Yue, to set up a global congregation collection platform to integrate regional retailers' needs to directly purchase factories around the world, minimizing intermediate links, reducing costs and raising gross margins.

"In the past,

The supply chain is separated from the business, and has been pformed into a combination of production and production after reform.

Buyers should go deep into the production area and no longer go through distributors.

Tianhong international procurement official told the Beijing Business Daily reporter that in 2015, rainbow reduced about 20% suppliers, and the central store reduced many barcodes.

Not only the two or three tier supplier market is limited, but also some domestic brands suppliers are facing great challenges.

Roger, general manager of BBK global sourcing center, said that three years later, BBK will have 20% of its own imports, and BBK will gradually reduce 20%-30% suppliers.

After encountering layers of suppliers, the price of goods coming to the terminal market has been increased again and again.

"Information becomes more and more pparent, and suppliers of intermediate links will be increasingly sad.

As for the strong brands such as Mengniu and Yili, there are also a lot of crises. We plan to gradually eliminate such goods in some flagship stores. We will also gradually reduce the number of barcodes, such as Procter & Gamble, Unilever, and so on.

An international procurement official said.