Where Does The 2016 Marathon Run? Analysis Of Sports Industry From Marathon

The warm winter sun shone on the winding tracks along the coast of Xiamen. The running friends from all over the country gather here to measure the city life with their feet and start the new year's running.

After marathon 2015, China Marathon ushered in a more turbulent 2016.

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"In the first year, the implementation of the supply side reform and the role of the sports industry can be seen from the continued warming of the marathon fever.

How does "sports quality" fly together?

From 51 games in 2014 to more than 130 in 2015, and then to about 200 in 2016, China's road racing related "bubble theory" is rampant.

In fact, compared with thousands of road race events in the United States each year, China's marathon and other road race events appear to be negligible under the large population base.

Zhang Yongliang, Minister of the athletics management center of the State Sports General Administration, said that the Chinese marathon race is hot, but it still can not satisfy the needs of runners. Yaohao is a clear proof. Although people's enthusiasm is getting higher and higher, the number of all horse and half horse racers is still much worse than that of developed countries.

Overall, domestic demand is still in short supply from quantity.

Quality events are scarce resources.

The senior fellow runners will take part in the city marathon, such as Boston, London, and Berlin, to be regarded as the glory.

Domestic events with beautiful environment, adequate service guarantee, outstanding competitive level and good reputation are still few and far between.

Li Weixin, director of the market development department of the Xiamen Marathon Organizing Committee, believes that the mansion has gained good reputation for 8 consecutive years.

"The future trend of the marathon is due to the fact that government funding is becoming less and less, and there is more and more market support.

At the same time, the operators have also harvested the brand effect and influence for them, "Li Weixin said." the quality competition will ultimately compete with the cultural content and spiritual characteristics, and Xiamen promotes the concept of green environmental protection. Next we will give it more humanistic connotation.

China is more of a surging force in the marathon race, which is often faced with the first hurdle of competition services.

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Fujian Tianxiang Sports Development Co., Ltd., which stride into the sports industry, successively hosted 3 marathons in Taining, Wuyishan and Fuzhou in 2015.

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Zheng Jianqiang, chairman of the company, believes that for some of the first marathon events, tournament service, especially for players, is very important.

"When the competition is not yet known, we should do well in basic organization work such as track regulation, athlete's check, replenishment on the road, post match rehabilitation, as well as the experience of athletes and citizens, and all communication effects are derived from solid preparations."

Zhang Yongliang believes that the marathon should be combined with different characteristics of the city to locate and seek development.

"Not all competitions are going in the direction of high quality. It's also necessary to be small and fine. The marathon needs diversification."

Insiders pointed out that improving the quality of the competition is a systematic project, which requires the coordination of all aspects of the city.

The organizing committee may consist of dozens of government departments.

Running companies often can not mobilize important public resources such as security and medical care. The government needs to further enhance its service functions.

How can sports equipment be "popular?"

Foreign brands such as Arthur, new brun and St. John's have monopolized the domestic high-end running shoes market to a certain extent.

Song and Jiaming are also smart watches for horse racing fans.

With the upgrading of national fitness consumption, domestic sporting goods enterprises are gradually making efforts to create more professional, intelligent and fashionable products.

In 2015, "double eleven", the domestic brand should be in the Tmall flagship store intelligent watch category sales list, more than foreign brands to become the first.

Company marketing director Ai Qi believes that this is because enterprises are based on high precision manufacturing base, and actively seek pformation from electronic watches, outdoor mountaineering watches to smart watches to meet the "pain point needs" of runners.

"The price is relatively cheap, the backstage algorithm is unique, the independent database analysis model, and the domestic well-known social software interconnect, the domestic smart watch has been recognized by more and more running friends," Ai Qi said. "Next we must ensure that the speed of the heart rate is accurate, change the Wearable experience, even introduce the micro payment function, and connect with the running friends at more extended demand levels."

In 2015, Anta announced its football equipment plan to collect juvenile footballs.

To create the most professional soccer shoes that are most suitable for China's young foot type, Lining and millet jointly launch a number of smart running shoes with implanted chips. By pushing personalized training programs to help users correct their running posture and choose their own running shoes, the 31st one announced cooperation with music sports to build an intelligent sports ecosystem based on mobile Internet to provide users with more personalized, humanized, intelligent and professional experience.

Cui Kankan, an equipment and equipment expert of China Sporting Goods Association, believes that besides the shoes and clothes, there are other categories of nutriment, physique monitoring and auxiliary training equipment, long-distance running custom equipment and so on in the road running market.

"There may be an oversupply of shoes and clothing, while there is not enough guidance in other categories of supply."

Cui Kankan said that the international giant's brand advantage is hard to shake in the short term. But as long as the domestic enterprises insist on making continuous efforts at the production end, strengthen product design, at the same time, they should take the customized and personalized consumption trend, let consumers participate in industrial design, and conquer consumers with unique consumer style. The market prospect is still optimistic.

Experts suggest that enterprises should also strengthen the collection of big data, analyze the consumption characteristics of sports enthusiasts, middle participants, entry-level ethnic groups and other levels of consumers, and accurately launch products to meet different needs of different groups.