Fashion Brands Are Catching Up With Sports Elements.

Athleisure (Sports Fashion) in 2015 is definitely more than Normcore has become the fashion keywords.

Luxury goods, fast fashion brands or independent designer brands have been integrated.

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Now, people no longer need to make trade-offs between "fashion" and "function".

Sports pants went out of the gym, sports shoes also replaced high-heeled shoes, you can see the fashionable matching of jogging pants, tight Leggings and sneakers everywhere.

According to the annual search report of fashion exploration and shopping guide website Polyvore, Athleisure is the dominant trend in 2015, and Stella McCartney, the highest search designer, has to thank her and Adidas for creating the sports series SellaSport.

In the traditional fashion brand area, the best brand of non Alexander Wang is the best.

At the end of last year, the Alexander Wang and H&M joint series, full of sportswear tension fashion design, conveyed a very full message for fashion circles: This is the age of sports.

However,

Pioneer Lulu lemon failed to successfully fight against competition pressure.

After two years of high-level departure and recall, Lulu lemon tried to regain the market once again, but found that the market was full of competitors.

According to a retail research report released by Goldman Sachs in November, women aged 13 to 29 years old

Nike is more popular than Lulu lemon than the latter.

Will this fashion trend of the national movement be just a short-lived trend?

In the wake of the rise of the concept of fitness for all, sports is no longer a hobby or habit, but a healthy lifestyle.

If there is any other brand besides the luxury goods, and if there is a successful outbreak of the fashion of brand borrowing, it is necessary to mention the Carbon38 set up in 2012.

They have designed sports fashion products that can control various sports venues from gymnasium to conference room and dinner parties, and have gained considerable recognition in the capital market. In September 2015, the brand completed a new round of financing with an investment amount of US $4 million 430 thousand.

Nike, a sport brand, is obviously a pioneer. In 2015, they launched a clear sports product without losing fashionable products, and successfully entered the territory of women's sports and leisure market.

Thanks to Nike's success strategy, Nike.com's business grew by 50% in the fiscal quarter of November 30, 2015, while all direct sales increased by 26%.