China'S Luxury Stores Change From Product Suppliers To Service Providers

2015 is a year of "pressure mountain" for traditional luxury goods. The rapid growth of designer brand, custom brand and light luxury brand makes traditional luxury goods have to seek new changes, and attract consumers to spend more time in the store to "immerse" in order to make themselves finally become a customized lifestyle brand and realize the pformation of business mode from B2C to C2B.

"In 2015, the traditional luxury brands began to intensify the development of customization business, and many luxury brands rebuilt their own customization centers and expanded customized product categories and product lines."

Zhou Ting said.

The "Metamorphosis" of luxury stores in China is more than attracting overseas consumption. In 2015, many luxury stores also carried out diversified upgrading and pformation, allowing stores to turn from product suppliers to luxury service providers.

In February 5, 2015, the world's twenty-second Louis Weedon house, the first Louis Weedon house in Beijing, opened in China World Trade Center.

In addition to the display of traditional products such as ready-made clothes, leather goods and shoes, there are many art collections on display, giving consumers a higher level of luxury shopping experience.

In addition, the store has pformed itself into a bookstore, presenting three categories of books and limited publications published by LV, as well as books on travel, fashion, food and other related books.

It happens that there is a similar case,

In addition to selling 50 percent off of the products in mid year, the world's first restaurant opened in Shanghai, and the price is still close to the people. While dining, the restaurant manager will explain to you the story of each dish and Gucci.

In addition, there are Prada dessert shops, Hermes,

It also involves catering business and so on, opening up the "tongue tip Tour" of luxury goods.

After the upgrading of this store, many luxury brand flagship stores are becoming more diverse and mixed, making it difficult for consumers to enter here to shop or drink coffee or to watch a small art exhibition.

Just as

Miuccia Prada, the third generation head, said: "luxury is not only a commodity but a life attitude to modern people."

The purpose of this upgrade is to allow consumers to spend more time in the store to "soak" and experience the culture of the brand in an all-round way, as well as to import the electricity supplier, because it is likely that a cup of coffee or a picture in the store will arouse consumers' interest.

"The function of a store is not only to sell products, but also to make consumers experience. Just like Apple stores, men and women, young and old, can come to apple shop without any pressure to experience all kinds of products, or even charge their own equipment and rub the Internet.

If you want to buy something, you have to find a salesperson yourself, and even some products can only be bought online, and stores can only experience them.

Fifth Avenue luxury network CEO Sun Yafei said.