The Clothing Brand Of Ji'Nan Shopping Mall Began To Introduce Young People'S Favorite Brand.

Live in Ji'nan Chang Jing, a white-collar worker in Central District, often focuses on shopping malls, such as Wanda, Zhenhua, Yu, Ginza and so on. "From last year's point of view, I feel that the frequency of changing clothing brands in shopping malls is much faster than in previous years." Zhang Jing said. For example, in a shopping mall on the ten road, the clothing brand was changed from ONLY and VERO MODA to La Natsu Bell and YISHION. Through a shopping mall on the four road, some new fast fashion brands such as TOPFEELING and UR have been added.

Are these brands changing or switching positions? In the mall, Brand replacement What is the basis for this? ONLY brand Ji'nan sales official told reporters that the change of brand must represent the closing shop, but a brand sales adjustment.

Take ONLY as an example. Although the Bayi Ginza store and Wanda Department Store were shut down in 2015, a shop in Wanda Plaza has also been transferred from the first floor to the two floor for decoration, but from the total number of stores in 2015, it is growing in Ji'nan. "According to statistics, except for a store in Wanda Department store, Shopping mall policy The adjustment, we turn off, the other is the transfer of sales area. " The official said, for example, they will open new shops in Ding Hao square, leading city business district and so on.

Take Zhenhua commercial building as an example, its clothing brand has a mature age, but its location is mainly in the four way business circle. The target population is mainly from the 80s and 90s. Therefore, in order to attract the target group, early this year, the shopping mall introduced the fast fashion brands such as UNIQLO, H&M and Muji. It also introduced La Natsu Bell's brand, such as China made by young people.

In the market, brand change is the brand's final say, or the shopping mall has the final say? "It's decided by the shopping mall." Zhenhua commercial general manager assistant Pang Yutao said. Shopping malls will decide to eliminate old brands and increase new brands according to two aspects. On the one hand, they will investigate and evaluate their turnover. This frequency is usually in half a year to 1 years, that is, at this frequency, the mall will replace the brand according to the survey results.

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