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    Interpretation Of The Survival Rules Of Shanxi State Owned Enterprises

    2016/1/5 22:22:00 18

    ShanxiState Owned EnterprisesBrand Strategy

    The decline of the coal economy may, in fact, be a good thing. Shanxi province was developing the non coal economy at that time, while the textile industry in Shanxi province has a good foundation and a group of enterprisers with quality. At present, the representative of Shanxi's state-run textile enterprises is "oasis" hemp, formerly known as the Shanxi southeast textile mill, also known as Yangcheng textile factory.

    Speaking at the helm of Shanxi oasis hemp textile Co., Ltd., the original transformation was in the wrong direction, but now it seems to be rich in foresight and sagacity.

    The company was founded in 1969, making cotton spinning technology. It introduced the hemp production line in the early 90s of last century. After decades of experience, hemp spinning technology is leading in China, forming its own brand. Hemp is a very small species in textile materials, but oasis plays a very important role in this category.

    "There are more than 1500 employees, with annual sales of 2 hundred million. The lives and production of our employees are not stripped. Employees have five risks and one gold. They have the benefits of housing distribution. Yuan Baowei, general manager, told reporters that China's marijuana products have always relied on imports. Marijuana has great advantages, such as dilution, perspiration, anti mildew and bacteriostasis. Cannabinol It can deodorant. Since the global economic crisis in 2008, the sale of cannabis products has not declined, but has been increasing.

    "Buy the best linen in the world, spinning the best yarn in China, three packages of our products, free bleach dyeing and repairing cloth, the most important thing is not to refuse small bills, small bills are also very serious, exceed customer expectations, because we firmly believe that small bills may form a single list, the list may form a big list. Today, Japan's Muji, UNIQLO, MAP and other enterprises have established cooperative relations with the "oasis". Cotton spinning enterprises are very depressed this year. However, the price of cannabis products has been rising, and the impact of big markets on Oasis products is very small. Yuan general is very glad to talk about the market layout.

    Faced with the difficult employment of many textile industries, there is no pressure on the oasis. The company has more young workers and wages between 2000 and 3000 yuan. In Yangcheng County, "oasis" is the place where dreams like houses and tickets are realized.

    For the great impact of the market, Shanxi textile enterprises are relatively steady and have successfully passed the difficulties this year. It is undeniable that these surviving enterprises have one thing in common: they can accurately grasp the market and innovate the production mode.

    Yuncheng Private enterprise Linyi County Hengsheng textile factory, the output value of over 100 million yuan, is a benchmark enterprise in the province. Heng Sheng's experience is that "if an enterprise wants to survive, it must adjust its industrial structure and extend its industrial chain at any time."

    Guo Changsheng, head of Hengsheng textile factory, always pays attention to the market. When he sees the overall overcapacity of the textile industry in the whole country, the product can not be sold, and the situation is grim. Last year, on the basis of cotton spinning technology, he invested more than one billion, and introduced yarn dyed technology and equipment. The production line can dye more than one thousand colors.

    "This technology is only available in Hebei and Northeast China, and Shanxi is still the first one. Others in the province Textile enterprises The dyeing process was then transferred back to the local market. Despite the fact that our towels have been affected by the general situation, the sales volume has dropped, but other industries are catching up. Therefore, our sales volume has not declined this year, but has also increased slightly. Under his leadership, the business grew from more than 100 to more than 1200, creating about 60000000 yuan a year.

    You can't rely on others, you can only rely on yourself. Now is the market economy, for private enterprises, will not put hope on the market outside of things. Guo Changsheng clearly realized that the market is the touchstone of testing enterprises.

    Zhao Gensheng said with great significance, "most of the existing textile and garment factories in Shanxi are concentrated in the Yuncheng area. There are more than 20 textile and garment enterprises in Yuncheng, occupying half of the textile industry in Shanxi province. This is because Yuncheng is a cotton producing area. The main reason is that there is little coal in Yuncheng and only a little coal in Hejin. So the industrial structure is focused on the non coal industry. There are some textile and garment factories in Linfen, there are some in Jincheng, and there are basically no wild North areas. Only Shuozhou has a flax factory, and its sales are not very good.

    Why can't Shanxi's textile industry develop? Zhao Gensheng analyzed the reasons. In the past few years, the coal situation was excellent, and the supply was in short supply. The government and enterprises are willing to earn money and strive for money. The coal industry has led to many other industries lags behind.

    It is undeniable that the southern cities and the Shandong region are also making textiles and doing the same.

    "People's industrial chain is complete, and exports are good. They have always been in the international market. This time, they are also under great impact. The sales volume of an enterprise in Shandong is hundreds of billions, and Jiangsu province has sold tens of millions of dollars a year, forming a climate and forming a scale.


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