Sunning O2O Pformation Now Dawn, Cold Air Is Not Eliminated How To Do Well?

In the face of new consumer demand and user experience, there is no difference between the challenges faced by traditional chain stores and e-commerce giants. Accelerating convergence has also become the general trend of market consensus.

Prior to that, Suning has positioned Internet retailers and launched chain store pformation.

Recently, Suning has released a number of business expansion and layout strategies, including the launch of a business support scheme of up to 300 million yuan to enter the sports industry, such as film and television, soccer and competition.

During the process of O2O pformation and upgrading, Suning's ideas are becoming clearer.

Discard the "heavier" traditional chain store sales mode, expand the multi plate business sector, and make use of the "Internet +" and resource advantages, so that the downstream terminals of each section will flow into each other.

The offline retailing industry is seriously diverted by the impact of the electricity supplier channel. The defensive position and the expansion of the territory must be carried forward and imminent.

The three quarterly report, announced by Su Ning Yun merchants, showed that the company achieved 93 billion 570 million yuan in revenue, up 17.44% over the same period.

Among them, the online business continues to maintain a relatively high growth; the total volume of online platform trading is 31 billion 340 million yuan, up 80.63% over the same period last year.

However, attacking online positions is not the core tool of traditional retailers.

Zhang Jindong also said before that the storefront will be the most unique resource for Suning to get traffic entry and provide user experience, and also the carrier of low cost service users.

The core.

But at the same time, it emphasizes that the offline stores must speed up the adjustment, "we must resolutely and quickly eliminate those stores that can not be imported and can not provide experience."

The new and old changes of development mode have been pushed forward in the development of Suning chain store.

Three quarterly report shows that Suning closed 145 stores in the first three quarters of this year.

Meanwhile, in the third quarter, Suning also opened 73 new chain stores, including 5 newly opened "cloud stores" and 20 regular stores.

According to our previous reports, "cloud store" and Yi Hui service station will be the main store form of Suning chain development.

In the future, Suning will set up "cloud store" in the core business circle as a regional life service center, while in the urban community and rural market, it will step up the layout of suning.com service station and realize the extension of the network.

The corresponding performance shows that after the adjustment of chain stores started, the offline stores opened before 2014 increased sales by 3.63% in September.

Suning side said that in the long run, the development of cloud store is conducive to enhancing the attractiveness of the company's offline platform and enhancing the quality of the store's operation.

Suning's 25th anniversary strategic conference was held recently, and the layout of a series of "light" assets was fully rolled out.

Wen Chuang said that in the future, Su Ningwen will create high-quality films through Suning film industry in the upper reaches of the industrial chain. Through the PPTV cohesion, Suning film and O2O retail platform, the TV and drama derivatives will be traded in the middle reaches.

In the lower reaches of the industrial chain, Su Ningyun cinema, Suning film city and Suning city vitality center will become the new traffic entrance of cultural consumption.

Sports layout is also advancing at the same time.

Not long ago, Suning formally took over the Jiangsu sainty football club, which was renamed Jiangsu Suning football club.

At the strategic meeting, Suning announced that it will build

It includes the introduction of a service platform that covers three screens of mobile phones, computers and televisions. It will be involved in the mainstream competition games and events, creating 50 home appliances competition experience areas and developing national professional events in Suning stores.

Suning finance's Suning crowd announced at the conference that next year it will launch a 300 million yuan support fund for college students and young entrepreneurs to provide a full range of business incubation services.

Suning's first phase will be accepted in the first quarter of next year, while Suning youth venture capital will focus on intelligent hardware, culture and entertainment, competition and surrounding, two dimension, Internet and so on.

The layout of stylistic industry is Suning's more focused industrial chain expansion plan.

In October 2015, Suning holding group has officially established its subsidiary Su Ningwen CHUANG Group, making clear plans for business, culture, entertainment, film, media, tourism and other fields. At present, it has initially formed four major business segments: PPTV cohesion, Suning cinema, Suning film and Suning sports.

At the strategic press conference, Suning also announced a series of measures to promote the layout of the entire industry chain.

Suning will build 200 theaters in the next 5 years to support the commercial plaza supporting construction plan.

In addition, Su Ningwen will also launch the youth director investment plan.