Suning Is The Next Goal In The Field Of Business Competition And Sports.

When many traditional enterprises are still hovering in front of the Internet, Suning has firmly taken the pace of O2O, and its pformation has also provided a successful model for O2O integrated business mode.

However, the "daily economic news" reporter noted that Suning did not stop there, but is continuing to look for business growth that is consistent with the characteristics of modern youth.

On the evening of December 26th, Suning issued the "youth declaration" on the 25th anniversary celebration, and announced a series of new measures such as "entrepreneurship", "entertainment", "electric competition", "Sports" and "public welfare".

Zhang Jindong, chairman of sunning cloud business, said: "no matter you have a sky and Sky movie and television creativity, the enthusiasm of galloping the stadium, the burning desire of e-sports, or the great vision of changing the world with entrepreneurship, Su Ningdu will build a stage of achievement dream for you."

The competition industry is becoming more and more ecological. Suning's ecological mode of competition is almost the same as that of sainty. It is looking for an innovative, healthy and sustainable business growth point that is consistent with the concept of modern youth.

At a recent 2015 annual meeting of Chinese business leaders, Zhang Jindong delivered a speech entitled "Internet +: breaking through the gateway and reconstructing the draught".

He said Suning was going to enter the field of entrepreneurship, sports and entertainment, and be the creator of the times.

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In IP, film and television, cinemas, football, games, business incubation, and so on, for young people to build a career, dream and happiness package support platform for young people to create growth outlet.

From Zhang Jindong's speech, it is easy to find that supporting young people to start their own businesses will become an important starting point for Suning to set foot in the field of entrepreneurship.

As far as Nanjing is concerned, there is a lack of entrepreneurial atmosphere and resources.

In 2016, Suning will invest 300 million yuan to build an entrepreneurial camp. It will create 10000 square meters of animation corridors around Suning headquarters park into a creative space with work, leisure and entertainment as a whole, and provide free cloud computing, big data, finance to entrepreneurs.

Meanwhile, we will promote the mode of entrepreneurial camp with Suning brand effect throughout the country.

In the early stage, it will focus on intelligent hardware, culture and entertainment, competition and surrounding, two dimension, Internet and so on.

At the same time, it will build the first domestic Internet entrepreneurship communication platform, attracting the attention of PPTV 3 billion users for the first time, making the startups a "Star column", and the content of the program will also be exported to mainstream TV.

In addition, Suning venture camp will cooperate with the first class entrepreneurs, investment funds and business incubators in China to provide timely and full range of entrepreneurial support and services: such as giant network, filming original and other successful entrepreneurial team representatives; inno investment funds; create customer space, 268 culture industry base and other business incubators.

At the same time, we can encourage more young people to innovate and subvert with the help of the crowd raising platform.

Reporters learned that

We are planning to build 200 theaters in the next 5 years to respond to the layout of Suning culture industry and support the construction of commercial plaza.

Suning plans to build a movie theater in every commercial plaza in Suning. Compared with other traditional cinemas, Suning cinema is more intelligent and personalized, in line with the current Internet mode.

It is worth noting that Suning will also vigorously build SES (Suning E-sports alliance, Suning Electronic Sports) competition in 2016.

Although it was approved by the State General Administration of sport for ninety-ninth sports events before 2012, the real development of the domestic market was started in 2014.

According to Ai Rui net data, 2014

The total output value of the market is 22 billion 630 million yuan. In 2015, the overall scale of the competition is expected to exceed 50 billion yuan, and the number of E-sports users reaches 124 million.

It is estimated that by 2018, the number of E-sports users in China will reach 280 million.

In regard to how to create a competitive industry ecosystem, Suning side said it would build China's first three terminal convergence (mobile phone, computer, television) universal service platform, users can watch live telecast of SES competition or broadcast through the three terminal, participate in the mainstream competition games and events, cooperate with dozens of competing clubs to create a competitive sports incubation system, open up live telecast channels through PPTV, create a "competition + mode", create a 50 home appliance competition experience zone in Suning stores, plan to carry out nearly one hundred national professional events every year, and build an open, win win and fever nationwide electricity competition industrial chain ecological mechanism.