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    Zhang Zhaorong Is Just Building A Brand That Can Satisfy Customers.

    2015/12/28 21:32:00 51

    Zhang ZhaorongConsumerBrand Strategy

    After knowing shame, man made the most primitive underwear with leaves, and underwear became the necessities of people's life.

    The smart businessmen soon saw the huge underwear market, and the underwear industry developed vigorously.

    Under such a prospect, more and more people enter the underwear industry and start their own business.

    And in such a large number of entrepreneurs, there is such a person who sticks to the initial entrepreneurial spirit and insists on a determination to never stop pursuing the pace of his dream to start his own career path of underwear. After a lot of hardships, a small family workshop with only a few people has developed into a famous industry Chu Qiao - Qiao Danner.

    This man is Zhang Zhaorong.

    No one can casually succeed, even if the weather is favorable and the people still need their own efforts.

    We know that it was a period of great entrepreneurship. We also know that many people have entered the palace of rich people as a grassroots. But we also need to know that many people are in debt because of the failure of entrepreneurship.

    It can be said that it is the best and the worst of times.

    In 1989, at the beginning of the reform and opening up, a large number of entrepreneurs went to sea to do business. In view of the prevailing market economic situation, many people moved from the civilian population to the rich.

    According to Zhang Zhaorong, many of his classmates started their own business in junior high school and became a multimillionaire, which stimulated young Zhang Zhaorong. He couldn't wait to start his own business.

    At that time, there were more relatives around Zhang Zhaorong who made underwear. Therefore, when Zhang Zhaorong was under the influence of relatives, family and friends, he had a certain understanding of underwear. With a heart of learning and a heart of eagerness for success, he began his own business.

    Underwear

    The way to start a business.

    On the basis of his initial understanding of underwear, Zhang Zhaorong invested all his money and time in the registration of Rong Xing knitting mill in 1990 with a small investment from outside. At that time, his factory had only two or three machines and several employees, and it could only be regarded as a small family workshop.

    At first, Zhang Zhaorong did panda underwear, but the information was not developed at that time, so there were not many people who knew the brand, and the customers' acceptance was not high, so many customers were cut off.

    As the saying goes, God favors people with dreams and persistence.

    Because of his dreams and persistence, Gates ushered in the brilliance of others who could not reproduce themselves. Jobs has won the admiration of the people of the world because of his dreams and persistence.

    Xiaobian also has reason to believe that Zhang Zhaorong is a man with dreams and persistence. As he said, his acting panda's underwear is difficult to accept a new product because of the customer's lack of knowledge about the product and the traffic and information blocking. Therefore, when he started to represent the underpants, he didn't welcome the song of victory but his failure.

    But he has a heart of enthusiasm and a heart.

    Entrepreneur

    The most needed need is not to beat the difficulties, but to meet difficulties, so he never fails to speak easily. He takes the determination to succeed from failure. He begins to analyze the market constantly, understand the habits of consumers, slowly open the market for pandas' underpants, and go on fighting for four years, and finally earn the first pot of gold in his life.

    After having the first pot of gold in life, Zhang Zhaorong was not satisfied with what he had achieved. He began to slowly expand his family small workshop style factory, began building factories in 93, and began to put into use in 94 years.

    His career began to grow.

    At the same time, with the improvement of living standards, people begin to appeal to their physical beauty.

    Zhang Zhaorong has seen the huge market of body clothing precisely with his vision of running his underwear for four years.

    Thus, Zhang Zhaorong, who never satisfied, set out again and began to sweep away the market of body clothing hidden in heavy fog.

    Against this background, the brand of Chun Na beauty clothing was born.

    The growth of any brand takes time to accumulate and precipitate, and Chun Na is no exception.

    According to Zhang Zhaorong's statement, although he founded Chun Na while he saw the body clothing market, he did not want to give him the connotation of Chun Na at the beginning of the spring clothes market. He only wanted to do well in technology, check the fabrics, and make products satisfying the customers.

    It is such a "no idea" of the initial heart, Chun Na gradually won the recognition and trust of customers.

    A man of ambition is never satisfied with his achievements.

    Chao Rong Zhang

    There is no doubt that there are ambitious and persistent people.

    Along with the development of Danner: Shantou Qiao Danner Industrial Co., Ltd. was formally established in 2003. In 2007, the Danner brand was officially born. In 2008, the new site of the headquarters industrial park with Danner's 30 thousand square meters was completed. In 2009, Qiao Danner began to set up an office in Guangzhou. In the same year, the brand image of Chun Na was fully upgraded; in 2010, the brand image of Qiao Danner was fully upgraded to the market and officially entered the major department stores in Guangdong province to form a direct network; in 2014, Guangzhou JIT technology development Co., Ltd. was founded.

    For successful people, we are always curious.

    Therefore, when Xiaobian interviewed Zhang Zhaorong, he kept asking Zhang Zhaorong every time he did the pformation and made his decisions. Xiaobian saw the inevitable factor of success from Zhang Zhaorong.


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