Do You Know The Display Skills Of Brand Store Products?

In the process of commodity display, the two factors that affect the display are the feeling and display skills of the product itself and the salesperson to the customer.

The display process is a process for customers to understand and experience the value of merchandise, and is also the best time for salesmen to appeal for product value. What can be more directly felt than customers' personal operation products? Before customers are brought to the merchandise, they can fully understand the appearance, operation method, function and benefits brought by the customers through physical objects' viewing and operation, so as to achieve the purpose of sales.

Stacking box display or mountain display, opening a space in the store or dismantling the end frame, displaying a single commodity or 2 - 3 items as a large display.

There are several appeals for large display: price appeal, seasonal appeal, action or festival appeal, new listing demand, and mass media.

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In the continuous shelves with directional display, remove a few shed boards, pick 1 - 2 items, make round or half round volume display, and display volume is 4 to 5 times normal, to attract customers' eyes.

That is groove display.

However, this display technique can make the store active, but it is not suitable to appear too much in the whole shop. It can not exceed 3 at most, so as to make the newly listed goods or high profit products produce the best display effect.

Sometimes it can be done.

Under a slight correction, under the condition of not removing the shed board and changing the slope, it will become a prominent display or side display, or some baskets can be placed in a basket and displayed next to the relevant merchandise. This is also a kind of outstanding display, which highlights the display to attract customers' eyes. However, too many salient displays can not be used in the same store at the same time, so that the route of customers' return can not be smooth, so it will be more than enough.

The demand for end frame display is also the same as that of a large display. There are as many as 5 items on the shelf display items, but the items and items must be connected.

In addition, it is best to have a display theme, for example, we do a "barbecue special", can be barbecue sauce, soy sauce, carbon fire, barbecue nets and so on the same end rack display, but if the milk powder in this "barbecue special", it is too outrageous, and at the end of the shelf, if there are five items, you can choose one item as a victim of price appeal, the other four items do not have to sacrifice, otherwise this display will not contribute to the interests.

Related display, display different categories, but complementary products, so that customers will also buy B products when they buy a products. For example, salads (celery, lettuce, carrot) are often displayed on salad dressing beside the supermarket's agricultural sector, and steak sauce is often displayed next to the steak of the animal husbandry department. These are typical examples of related display, which can promote store activity and increase the average purchase point of customers, which is indeed a good display skill.