The Cost Of Clothing Is 8 To 10 Times Higher Than That Of A Store.

Under the impact of fast fashion brands, Chinese local brands are increasingly being hit by consumers in the shopping malls, and the high price and low price performance models are becoming more and more frequent. Under the adjustment of the economic growth rate, the Chinese local garment brands have been shrinking, and even become "zombie" brands.

Insiders told reporters that the price difference between clothing and shopping malls is 8 to 10 times the price difference, which is an important link in the deformed chain of domestic garment brands.

With the rise of the electricity supplier, the logistics cost borne by the brand is also squeezing profits. "Now the product abandonment sea pportation, usually railway pportation, after the development of the electricity supplier, the freight cost has risen.

At the same time, in the pportation process, we should supervise the temperature, vibration and humidity, and improve the logistics cost of enterprises.

Canon's logistics chief, Chai Meng Mao, said, "railway pport is 1/6 less than air pportation."

"Therefore, the pressure of every link forces Chinese clothing brands to mark high prices in the shopping malls."

Xia Hua said.

In addition, a well-known pregnant and infant brand founder also told reporters, "there are some shopping malls, in fact, are very fond of the sale of high priced products to show the high-end shopping malls, shopping malls will ask us such a brand, then register a high-end brand, similar products are priced at the mall to sell."

By the end of the year, it is usually a shopping mall.

The hot season, but the reporter saw that Beijing's high-end home made clothing brand stores are very few.

These brands usually range in price from 1000 yuan to 4000 yuan.

"Many brands have disappeared, because sales are bad."

Xia Hua, chairman of Yiwen group, regretted, "some brands are gradually reducing their stores."

Data show that Beijing

The vacancy rate is around 10%.

For the reason, Xia Hua said, on the one hand, the market environment caused by depression, on the other hand, the current development mode of the clothing industry leads to higher overall cost.

According to people familiar with the matter, after the domestic brands enter the shopping mall, the general pricing is 8 to 10 times the factory price due to excessive entry fees and circulation links.

"Apart from all kinds of tax burden, there are too many intermediate links," he said.

Shopping in shopping malls should be sold to shopping malls as a venue rent according to a certain proportion of sales volume. Meanwhile, various promotional activities in shopping malls need active participation. At the same time, in order to solve the problem of store location, the number of "hidden rules" paid by brands is also numerous.

A fashion clothing brand just wants to open its own store next to LV, but it has to negotiate with the mall management committee and the current rental brand because of the "high pfer fee".

Contrary to these high fees, the service provided by the store owners in China is very poor for the brands, and the maintenance costs such as "entry fee" and other relationships left little for the brand.

At the two sessions of the year, representatives of branding companies pointed out: "why is China's clothing products so expensive that it is very expensive in the world? The cost of shopping malls is amazing."

A luxury brand China general agent gave the reporter an account. "The price of the garment is 30%, the rental of the shopping mall and the maintenance cost of all kinds of relationships need 30%, and the remaining 30% is the cost of labor and logistics warehousing, and only 10% of them fall into the pockets of the brand."

But even the 10% profits are squeezed.