Chen Jinbo Wants To Build A Brand Ecosystem Of A Benign Ecosystem In The Past Century

China's total economic output will surpass the US in 2018, and the Chinese middle class will reach 400 million in 2020. In 2025, ten years later, China will create a huge consumer market in the world.

In the eyes of POOVE President Chen Jinbo CEO, the next 10 years will be a very important opportunity for the youth footwear industry.

In the next 10 years, the 80's and 90's will become parents gradually. They will also become the main consumers of POOVE brand. They will pay more attention to the quality of life and more active consumption. They will have higher consumption tendency and advanced consumption intention. They need more comfortable, fashionable and tasteful shoes and clothing products, and also pay more attention to better sales experience and after-sales service.

Taking product quality as the core, POOVE has a solid foundation for building a scientific and smooth commodity circulation system.

In 2015, POOVE launched a comprehensive introduction of commodity planning, starting from the terminal market research and consumption trend analysis in the early stage of commodity development, to the commodity style planning, process technology grafting, and the main selling points of commodities before listing, the interpretation of FAB knowledge, and the marketing promotion, so as to create a set of perfect and professional commodity circulation management system for POOVE, and achieve a virtuous cycle of quality centered, consumer demand oriented and terminal pforming into a goal, so that the upgrading of product quality can be better pformed into the sales promotion of the terminal market, and the product advantage will become the strong support of terminal operation, so as to comprehensively enhance the consumer's trust and loyalty to the brand.

"In the future, we will pay more attention to product design, quality and cost-effective, and through the overall optimization and integration of supply chain, we will create a fashion and taste lifestyle for POOVE exclusive products."

Chen Jinbo said that to grasp the market opportunities in the future, in the final analysis, we must do well in the products, make the price performance well, and make every product a fine product.

In 2015, under the guidance of President Chen Jinbo CEO's strategy of "seeking truth from facts", POOVE centered on improving product quality, consolidating marketing promotion and team building, and improving the overall operation system of enterprises.

A mature, benign and exclusively POOVE ecosystem has gradually taken shape, and it has also prompted the brand to "go against the market" and continue to develop steadily.

"Unlike in the past, in today's

Competition in industry is no longer a specific aspect of brand promotion and market channels, but rather focuses on products and a whole ecosystem above the core of products.

Chen Jinbo has his own unique cognition of the current development trend of the industry. The enterprises that will stand out in the future will surely be those enterprises that can provide consumers with more cost-effective products and better services, and have a complete ecosystem.

"The development of a century old enterprise must have a solid product quality as its foundation.

Returning to the origin of business economy, the core of enterprises can provide consumers.

It must come from products. "

For Chen Jinbo, products are the cornerstone of the development of enterprises. "Nowadays, a large number of enterprises are influenced by the outside world, focusing on the development of new business models and new ideas, so as to follow the so-called industry trend to make continuous changes.

Such an idea is not wrong in itself, but it should not put the cart before the horse, just follow the big stream and forget the fundamental of enterprise development.

In fact, no matter how the external environment changes, products will always be the cornerstone of enterprises. Every great enterprise of the century will surely create countless great products. "

"The skin will not exist, and the hair will be attached".

Chen Jinbo believes that only when the product itself has a strong competitive advantage, can fully meet the needs of consumers, and is widely recognized, supplemented by the innovation and improvement of other modes, channels and other aspects, can we truly promote the development of enterprises and form a virtuous cycle based on products.

Therefore, for POOVE, 2015 is a year for the return of products.

Chen Jinbo's determination to optimize product quality is also reflected in the landing and implementation of POOVE's "quality upgrading project of three years".

One side,

Adhering to the concept of "development must be refined, production must be meticulous, procurement must be quality, production must be meticulous", we should dig deeper and deeper from the positioning of the four exclusive core products.

The process and production process of the product are upgraded and optimized in a comprehensive way. At the same time, intelligent production equipment is introduced, and professional R & D, design and technical personnel are actively introduced. The two technical tackling teams of the technical innovation group and the shoe function R & D group are set up. They closely follow the latest international fashion trends and cutting-edge technologies, and upgrade the technology and comfort of the exclusive shoes products of all sizes to enable POOVE's exclusive products to be truly "both inside and outside".

And the spirit of craftsmen, which is driven by production management and professional technology, inherits and striving for excellence in product quality, will also continuously promote the humanization of POOVE's exclusive products, with a more healthy and comfortable wearing experience and more exclusive needs for the growth characteristics of young people, and deepen the brand core value of "exclusive youth".