Ban Xiaoxue Persists In Laying Down His Hobby And Redesigning.

He is the exception of the former main designer, he is the founder of BANXIAOXUE brand, he is naturally his own class Xiao Xue.

Whether it is to leave an exception, go to Yunnan Miao village, to create its own brand BANXIAOXUE, how to develop brand and individual, how to balance life and work, how to balance design and business.

Q: reporter A:BANXIAOXUE founder and art director

Q: what is your choice in fashion week? Will you consider it in terms of location and scale? In the past two years, China's fashion week has suddenly been much better. What do you think of this?

A: at present, it is mainly fashion week in Shanghai.

Because Shanghai is located in the middle, our customers all over the country, like the Shenzhen fashion week, some customers are also very inconvenient.

It is relatively official, so we will not consider it very much.

Shanghai, the first of the tolerance, second sometimes still.

China's fashion week is actually a good phenomenon because everyone's support for original design is getting louder and louder.

If it was possible that only Beijing and Shanghai were doing fashion week, then the second tier cities like Wuhan, Zhengzhou and Qingdao were doing it.

I think everyone's consciousness is getting higher and higher, and the attention to fashion is getting higher and higher.

Q: are there four fashion week abroad?

A: we are not doing fashion week abroad.

The first thing is to take something out, and to see it at home is different from showing it to others.

Last year, London Fashion Week invited us to do it, and then we were entangled for a while. Finally, we chose to give up, because I felt I had to go out with something amazing that I wanted to go out.

Do not want to now, in the country, or their own people, we have a more inclusive degree, and you go out to represent not only a brand, you represent the Chinese designer, I think it is necessary to be prudent, at the right time to go on their own.

Either I do it or I don't do it. I think it's an attitude like this.

Q: you have it for yourself.

A: did you design your own clothes or when you were in University, you just learned how to make clothes and felt that you had to make one for yourself.

But now it is gone, that is, the clothes that designers feel is not too subjective, which is very limited, because everyone likes something different and suitable for wearing things. If you want to make clothes for yourself every time, you can not do a lot of clothes.

Now, instead, we should put down our own preferences.

You have to consider different groups, different temperament, different personality, different age, they are suitable for different things, so that the whole brand's richness and tolerance will be different.

Some brands will set a very clear positioning, such as senior white-collar workers, and we do not have too many settings, take "literature and art" to speak, many people who visit your location are not literature and art youth.

Actually, not necessarily, not necessarily young artists.

Of course, there are many young people in literature and art, but there are also other groups. They also have a yearning for literature and art in their hearts.

Maybe I sit in my office every day, but I can't stop my yearning in my heart.

Q: looking at some of BANXIAOXUE's designs and clothes, you can't get away from the natural elements. Is it because you yourself are a nostalgic person?

A: actually, this is related to my growth experience. The first one I grew up from a very remote place, so naturally this part of memory is carved in your bones. You can say that there are so many plants in the crop field that I can distinguish clearly. But this memory is not what everyone has, what flowers and grass, what flowers to open in the season, what flowers are open in the morning, what flowers are open in the morning, and what flowers are open in the evening.

This part of memory, mountain, animal, from your childhood to your growth is in your mind, which is most close to you.

The other is that the state of nature is also related to my current stage, that is, I might have set a goal for myself before, and I must be sure how to do it. Now, I don't think it is a natural thing to do. As long as you do it, you will always be there. This is why we tend to be in such a state of mind. That's why we define the brand as a natural belief, one is natural clothes, and the other is to hope that people's state is the same, so we should not do things deliberately.