Suit Service Needs To Be Kept In Mind.
At the China Internet security leaders summit, Lu Xin Village, the director of custom marketing for Beijing celebrities suit, was interviewed by media reporters.
In the conference hall, reporters and people from all walks of life sat together.
Everyone spoke freely and talked about the trend and prospects of the brand development of shoes and clothing under the new Internet mode. The market development was very active.
Reporter: how should clothing enterprises take advantage of this background?
Internet
What about it?
Lu Zong: our forefathers have a saying that "do not advance or retreat".
Garment industry
It is very appropriate to use the art of War: "attack is the best defense". Today's clothing industry is like the Warring States era. There are lots of opportunities in the crisis.
At this time, our clothing industry creates with love, completes the clothing, completes the commodity, completes the service as the origin, revolves around "customer as the center" this starting point, analyzes the market consumer's situation, caters to the middle not to forget the origin, achieves these believed that the consumer will not live up to our clothing profession!
Reporter: Hello, Mr. Lu, I want to ask you a lot of questions from many of our traditional brand companies here. At present, many clothing enterprises are puzzled by the development of Internet and the impact of online shopping platform. How do you think about this phenomenon?
Marketing Director of Chinese celebrities
Lu Xin Cun
With the success of the 80-90 consumers occupying a larger share of the market, the market is facing new changes. Consumers' consumption concept is becoming more and more young, fashion, characteristics, personality and experience, from the mass to the personalized change is inevitable.
The wave of consumption brought by the Internet age is irresistible.
In general, the Internet revolution, China's market internationalization, international market sinicization, consumer demand changes, and change the growth environment of clothing brands, their common changes have shaken the fashion brand operation mode.
Finally, Lu said: since the founding of the Beijing Chinese celebrities, they have been deeply rooted in the heart of "follow the customers" to know what they want and create a sense of belonging for their customers.
To meet the needs of consumers' differentiated consumption, and according to the characteristics of consumers' fast-paced urban life, they adopt o2o's business philosophy and try to save consumers' time cost, so they are loved by consumers.
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