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    Do You Know Where The Store Is Located At Low Cost?

    2015/12/11 20:58:00 26

    Low CostGood Store LocationShop Strategy

    Search for free address source information

    In today's information explosion, various media are likely to provide information about the store site, so you must be good at finding and using these information, especially those that are free or at very low cost.

    1. Internet.

    You can enter keyword search in professional search websites, and you can also inquire or publish information in professional intermediary websites, classified information websites, regional websites, forums and chat rooms.

    Hot news reviews, websites and blogs are also good choices.

    2. posted outside the shop.

    Those who want to sell their own stores often post posters outside and near the store. You can pay attention to the posting that you want to enter the area.

    3. advertising.

    Usually, there will be a lot of advertisements in the city daily or evening paper. If you pay attention, you will find many information about the store.

      

    Publish advertisements

    1. determine the issuing medium.

    Generally speaking, the advertisement of store information is mostly seen in newspapers and Internet.

    Posters and other media.

    The selected media can only cover the area you want to locate, but make your target audience frequent.

    Touch deeply.

    This means that you can't just look at the price, but also pay attention to the price performance ratio.

    2. develop a rent-seeking or sale advertising document.

    The form, format, wording and design of documents must take into account confidentiality and other special requirements, and must match the media characteristics.

    3. keep in touch with each other at all times and record each feedback information in detail.

    When you first receive information, don't be too busy making judgements. After detailed feedback investigation, you can make a decision.

    4. reorganize the feedback information of advertisements, study and analyze them one by one, and identify the possible objects preliminarily.

    Using supplier resources

    Store

    Supplier

    It can also serve the location of the site.

    These suppliers include: equipment, suppliers, personnel, information, capital, technology, decoration and other service providers.

    They may also provide goods or services for many competitors. Knowing a lot of shops in the same store and familiarity with the operation of each store can help you make more accurate judgments.

    1. according to the internal audit, select the supplier that can give you the most effective location information.

    Usually, the main commodities, main equipment or suppliers of specific suppliers are the best targets.

    For example, if you want to open a beauty salon, then the supplier of beauty equipment and beauty products is the best choice.

    Generally speaking, it is necessary to choose a supplier with large scale and good reputation in the industry.

    You can also go to the store to do some field visits, collect supplier information, and choose suppliers with a wide range of customers.

    2. after selecting suppliers, take the initiative to contact suppliers.

    If you purchase goods from him, he will usually be happy to provide you with information about the store and competitors.

    Of course, because of professional ethics, some suppliers will not provide you with relevant information, or even provide some false information, so you need to analyze and screen.

    3. according to the information provided by suppliers, take corresponding location method.

    For example:

    Suppliers say that a store is going from bad to worse, so it is worth investigating whether the store has the intention to pfer or sell.

    The supplier said that the operation of a store is very good, and the order quantity has been increasing or even increasing. It may be possible to investigate whether the same market in the region is saturated.

    If the food is seriously unsaturated, the success rate will be much larger.

    When discussing the shop site, you can consult the supplier, which usually has important reference value.

    Some suppliers will deliberately study the market of their goods or services in order to expand their business scope, so they may have a large number of alternative address information.

      

    Development

    Relational network

    Tell your location information to your relationship production and let them give you information.

    "Family" can be your friends and acquaintances.

    1., simply sort out the location information, form a text material about the location requirements, do not have to be specific, but must be accurate, ensure that the information is pmitted effectively and effectively.

    2. determine the first batch of "relationship households" for information pmission.

    They have store address information or no, but they can be passed to the "relationship users" with the information of the store address.

    When you reveal the location information to your "relationship households", they reveal their respective "relationship families" again.

    By analogy, location information will spread rapidly with geometric progression.

    If you don't have a relationship, every member of the team should have some!

    3. organize special personnel to collate and analyze site information pmission and feedback information.

    Real estate developers have a deep study of commercial location (housing developers will also deal with the development of underlying shops). At the same time, they also have a large number of alternative addresses and cooperate with them very well.

    However, we must distinguish between three different real estate developers, and take corresponding measures respectively.


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