How Do We Approach Customers And Introduce Products?

Shopping guide plays an irreplaceable role in the process of clothing sales. It represents the external image of businessmen and accelerates the sales process. Therefore, training for salesmen of clothing guides and improving sales skills of clothing salesmen has always been a must for businesses.

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What are the sales skills?

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

First, the expression and response of customers.

Two, be careful in asking questions and avoid personal privacy.

Three, the distance from customers should not be too close or too far away.

The correct distance is around 1.5 meter, which is also the social distance we usually call.

The clothing guide buyer should first do the following:

1, smile.

Smile can convey sincerity and charming smile is practiced for a long time.

2, praise customers.

A compliment may keep a customer, which may lead to a sale or change the bad mood of a customer.

3, pay attention to etiquette.

Etiquette is respect for customers, customers choose those who can make them happy.

4, pay attention to image.

The shopping guide appears in front of the customers with professional image. It can not only improve the working atmosphere, but also gain the trust of customers.

The so-called professional image is to guide the buyer's clothing, posture, mental state, personal hygiene and other appearance, can give customers a good feeling.

5, listen

Speak.

One of the common faults of a salesperson who is not experienced is that he always talks about customers until they are bored.

Listening carefully to customers' opinions is one of the most important ways to establish trust relationship with customers.

Customers respect those guides who can listen carefully to their opinions.

The following is a fashion buyer's approach to customers.

Question approach method

Hello, what can I do for you?

This dress suits you very well!

What size do you wear, please?

You have a good eye. This is the latest product of our company.

Two, introduction

When you see a customer interested in a product, introduce the product.

Product Description:

1, characteristics (brand, style, fabric, color)

2, advantages (generous, solemn, fashion)

3, benefits (comfort, sweat absorption, coolness)

Interaction: introduce clothes on your body; note: when using this method, do not ask customers for advice.

If the other person answers "no need" or "no trouble", it will create an embarrassing situation.

Three. Praise and approach.

That is, praising customers' appearance, temperament and so on, and approaching customers.

Your bag is very special. Where did you buy it?

You are really in the mood today.

Children, they are so cute!

As the saying goes, a good word is three, and a good word always loves to hear.

Generally speaking, customers are generally friendly and willing to communicate with you when they praise you properly.

Four. Demonstration approach.

Using product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products.

The best example is to let customers try them on.

Data show that 68% of the customers will trade after trying.

Points for attention:

1. Take the initiative to unbutton buttons, zippers, shoes and so on for customers.

2. Guide customers to wait outside the fitting room.

3, when customers walk out of the fitting room, organize them.

4, the evaluation of the effect of trial should be sincere, with a slight exaggeration and compliment.

The above is a brief introduction to some salesmen of clothing salesmen, and the salesmen who want to get more sales skills need to learn from practice constantly, so that they can make continuous progress.