What Is The Customer'S Immunity To Clothing Promotion?

Why are clothing sales promotions often done and consumers still pay? Any business promotion means profit as the ultimate goal. When consumers are shopping, the most concerned is how to purchase the most valuable goods at the lowest cost. Regular sales promotion methods are used every year, and many of the benefits are too much water.

Naturally, we feel "aesthetic fatigue".

The most frequent way for consumers to produce immunity and resistance to clothing promotion is the following behavior.

1. the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit.

It is a typical price cheating behavior.

We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, they are tired of immunity and resistance to clothing promotion.

Two

False: such as "buy one get one", then play the "gift is limited, give away."

Clothing terminal preparations are often much less than advertised.

Some consumers go shopping on the first day of sales, and they are told that the gifts are over.

Such an obvious act of giving false gifts can easily irritate consumers.

3., publicity is not true: some businesses have played a lot in attracting consumers.

However, it was discovered before the counter that most of the garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.

4. repurchase restriction: some merchants' promotional activities of coupons have set many restrictive clauses and conditions, and even do not provide refund services for promotional products, which are in violation of relevant regulations.

Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.

Clothing stores need to promote sales promotion when they are promoting sales, so that consumers can enjoy real benefits in the shopping process.

Consumers will become repeat customers. They will recognize and participate in the promotional activities of clothing stores.

Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.

When the clothing store was actually promoted, not many people patronized it.