Touch, Smell And Smell Are Often Ignored, And 5 Senses Are Strengthened To Establish Brand Recognition.

In the fierce competition in the same store, how can entrepreneurs use their five senses to establish their own brand identification? This is the question of "five sense marketing". It is to let shopkeepers accomplish all aspects and the following are five senses.

When customers enter the shop, will the first impression be paid attention to the beauty of the furnishings in the store? Is the location of the product in line with ergonomics, is it within reach? Is the merchandise displayed in good order? Not only for beauty, but also for combination.

Only in this way can we get benefits.

In recent years, the business department of the Ministry of economic affairs has worked hard to promote the modernization of "traditional business circles" and "image business circle", and has coached several cases. For example, there are many traditional shops in Taipei, such as korbishan and fresh water. There are many old shops in the business circle. The goods in the shop are very messy. The government will guide businessmen and how to display the goods. What are the prominent positions? Even the same business circle is planned. The signs in each store are all in a uniform format, so that consumers can feel comfortable when they go shopping, and want to visit them.

In terms of color, the general restaurant industry will use warm colors, which seems to be more appetizing or satiety. The household appliances industry uses cool colors, which looks more stable and highlights professional sense.

Therefore, entrepreneurs should choose the color suitable for store goods to match the wishes of customers.

In fact, the rhythm of music will affect.

The whole mood of consumption in a restaurant is that if the restaurant is playing too fast music at meals, the mood of the customers will become irritable and they want to finish the meal quickly. This is not appropriate. Slow rhythm and soft music will make the guests feel relaxed and want to stay for a long time.

Some clothing stores also like to play fast-paced and popular electric music dance, but some guests may feel annoyed in the shop and want to escape from the store quickly because modern people have started to have the concept of "LOHAS" and want to slow down their life or work, so the store should also keep up with the trend so as to meet the real needs of the guests.

For example, a car dealer will have a reception room in the store, especially prepare warm, tasty meals such as tea, coffee, dessert and biscuits, so that customers can enjoy it free of charge. Customers may feel comfortable in the shop, so as to improve the turnover rate.

In order to attract customers, some real estate businessmen will prepare various kinds of free meals on holidays especially, so that customers can visit their houses and bring their families together to achieve sales promotion.

In order to let the guests enter the shop, they feel relaxed and comfortable. Suggest that the store put some light essential oil to relax and relieve the tension. Once the guests feel comfortable, they will spend more time in the shop and naturally increase their desire to buy. The store may wish to take the initiative to know which kind of essential oil is more suitable for their shop. Which kind of essential oil can make people feel relaxed and happy? So it can attract customers who share the same or similar tastes.

Tactile sense is closely related to merchandise, such as hand touching goods.

But don't neglect the feeling of customers entering the shop. If the floor is wooden floor, it will feel comfortable when walking. The log is closer to the nature department. It looks simple and environmentally friendly. It will also be more comfortable visually, like decorating wooden floor with bookstore, giving guests a feeling of "home". It can easily and freely take a book to sit on the ground.

Some bakeries, women's jewelry shops, PUB or noodle shops are also used for decorating wooden floors as they go abroad or in the early and early years.

As for the carpet that feels very comfortable, it is necessary to consider whether it is suitable. Stores like Europe and America are more commonly used. Because of the humid climate and bad air in Taiwan, there will be problems in maintenance. Besides, people often have allergies, so they are not suitable for domestic businesses.