College Students' Entrepreneurship: How To Increase The Rate Of Single Sales

For terminal salesmen, to be a first-rate joint salesman, the first thing to do is to familiarise themselves with store goods, thoroughly understand products, and master the knowledge of clothing collocation, so as to lay a solid foundation for joint sales.

This requires staff to check and match with each other in open time, so as to effectively improve the familiarity of salesmen in terminal stores.

The importance of joint selling is that it can keep us in the same shop location and area, and even create a better sales performance even at the same store cost. Even in the face of the few bad weather, we can tap more potential to achieve performance targets.

Therefore, the joint sales rate is a parameter that can reflect the sales skills and performance of the counters more truly. It reflects the number of products purchased by a single customer during the sales process.

Analysis of the reasons affecting Lian Dan sales:

1 customers' spending power

2 shop image and display

3 structure of goods

4 personnel problems (1) weak consciousness; second, self condition.

Then how can we improve joint sales?

First, the structure of goods should be reasonable, and goods should be combined into series.

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The following points should be considered from the point of view of goods:

Is the product line complete?

Is the structure of goods reasonable?

Is the proportion of goods category appropriate?

The combination ability between goods is not strong.

Whether it can be serialized to satisfy effective and vivid display samples.

There are a series of key items.

1 key display of key goods

2 reasonable combination of styles, display serialization

3 shops on the sunny side of the season

The color system is clear.

Joint selling method

1. joint sales of three steps

Most shopping guides rely on their understanding of collocation for customer collocation, and matching with customers can promote customer's joint purchase.

First, determine the needs and interests of customers.

Second, it is recommended to meet the needs or interests of the additional products, and retail their interests.

(3) testing customer responses.

Two

Several methods

Method 1: searching for mutual matching.

Method two: take advantage of promotions and seize the opportunity.

Method three: new, main push positive push

Method four: friends and peers do not neglect

Method five: show lots of alternatives.

3. points for attention in the joint sales process

1) in the process of sales and service, joint selling is aimed at increasing the value and benefits of customers, and meeting the diverse needs of customers is our goal.

2) give customers more positive and supportive advice, learn to be a consultant to customers, and provide customers with more choices, suggestions and more benefits.

3) when you go

When you recommend a product, you will always display the specific items to the customers with the fastest speed, with the help of the matching effect of the goods, instead of stopping at the mouth, which will be the most vivid feeling to help you sell every product.

4) always grasp the degree of sales, do not give customers the impression that you are only interested in doing a big business.

Before you introduce every product to meet other needs of customers, please give him a statement.

Let the customer feel that you are starting from his immediate interests.

5) display three products to customers to double the business, but do not stay there, continue to introduce joint sales until every customer's needs are met, and you realize every opportunity of existence.

Joint selling not only meets the needs of customers, but more importantly, it increases sales opportunities.

Regular meetings should be strengthened.

1 manifests even single objective

Regular meetings should formulate joint sales targets (for example), for example, even more than 2, and put the target into individuals.

2. target knowledge of goods

In the regular meeting, if the store manager needs staff to have a deeper understanding of store goods or new products, inform employees that they need to memorize 5 clothes today and conduct spot checks at specific times.

3. cases can not match less.

During the regular meeting, when the employee introduces the main push, ask the employee to find out a number of matching money, share the characteristics and selling skills of different collocation.

4 sales need to be summarized.

Daily, weekly and monthly sales analysis, positive results, identify deficiencies.